McDonald’s celebrates 50 years of the Big Mac with an outdoor and digital campaign underscoring how consistent is its signature burger.
Best Buy redesigns its ubiquitous logo by setting the newly updated wordmark free from the giant yellow tag.
With the help of their agency partner, Burns Group, geospatial intelligence portal URSA refreshed its brand identity and website.
Widgets & Stone creates a wide-ranging brand renewal for the rebirth of Chatanooga Brewing Company, inspired by its original pre-Prohibition advertising and packaging.
Thumbtack has a new visual identity that includes logo, web, app and more to broaden the brand toolbox and ditch the pushpin for a real tack.
A stylized pineapple is at the center of a logo, brand and package design refresh by Flood Creative for King’s Hawaiian line of foods.
Gail Anderson is honored for Lifetime Achievement in the 2018 National Design Awards. Pictured here: a spread from Rolling Stone, one of hundreds of feature stories Anderson worked on in 14 years at the magazine.
The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.
Consider the next time you do something big – a project, an adventure, a challenge – taking time off after it’s completed. And here’s the kicker, don’t feel guilty for doing it.
The Comfort brand from Choice Hotels sports a new logo created by Landor symbolizing change and transformation.
The Creatives’ Roundtable, an online community that helps advance creative businesses, will be accepting a limited number of new members through June 5, 2018
Gig workers are here to stay. Learn how to make the most of freelancers’ talents and you’ll increase the caliber and productivity of your creative team.
Glamour magazine embarks on a comprehensive redesign of the 79-year-old title in the hopes it will ‘pop’ in print and, even more so, online.
Coca-Cola personifies 23 Chinese cities in playful limited-edition cans with creative credits to illustrator Noma Bar.
Walmart.com is being redesigned to make the online shopping experience faster and easier, and to position it to compete well with Amazon and other e-commerce competitors.
Thinkso has created a capital campaign to pay for the first statue of a real-life woman in Central Park.
CVS Pharmacy launches a campaign via bicoastal creative agency Standard Black that features unaltered beauty imagery certified by an innovative watermark.
Global hotel search engine Trivago has rebranded with a new logo that represents authenticity, fluidity, human connection.
LRXD designs packaging for new sugar substitute Sola’s line of products that features bright red colors and cutaway windows.
Ready State elevates the brand for Yahoo Small Business’ full suite of products geared towards helping small businesses grow.
Superunion brand consultancy reinforces its leadership team with the appointment of Ross Clugston as U.S. Executive Creative Director.
To commemorate the 20th year of Newark Downtown District the organization hired Trillion Creative to create a refreshed brand.
The BA is a great degree for those who have not decided on a career path. But for undergraduates aspiring to the creative professions, educator Sue Vessella explains why the BFA is the way to go.
Amex’s new advertising campaign and brand positioning, including a more legible logo, positions the company as an essential part of consumers’ lives.
Consumer fascination with tech faded last year, a new Harris Poll survey indicates, unless the company could also tout a consumer hit such as Amazon’s Echo.
2018 AIGA medals go to Susan Kare, Arem Duplessis, Victor Moscono, Karin Fong and Aaron Douglas at this year’s gala while Google is Corporate Leader.