CVS Pharmacy launches a campaign via bicoastal creative agency Standard Black that features unaltered beauty imagery certified by an innovative watermark.
Global hotel search engine Trivago has rebranded with a new logo that represents authenticity, fluidity, human connection.
LRXD designs packaging for new sugar substitute Sola’s line of products that features bright red colors and cutaway windows.
Ready State elevates the brand for Yahoo Small Business’ full suite of products geared towards helping small businesses grow.
Superunion brand consultancy reinforces its leadership team with the appointment of Ross Clugston as U.S. Executive Creative Director.
To commemorate the 20th year of Newark Downtown District the organization hired Trillion Creative to create a refreshed brand.
The BA is a great degree for those who have not decided on a career path. But for undergraduates aspiring to the creative professions, educator Sue Vessella explains why the BFA is the way to go.
Amex’s new advertising campaign and brand positioning, including a more legible logo, positions the company as an essential part of consumers’ lives.
Consumer fascination with tech faded last year, a new Harris Poll survey indicates, unless the company could also tout a consumer hit such as Amazon’s Echo.
2018 AIGA medals go to Susan Kare, Arem Duplessis, Victor Moscono, Karin Fong and Aaron Douglas at this year’s gala while Google is Corporate Leader.
Carpenter Collective was inspired by the client’s Midwest roots and a passion for exceptional coffee from seed to cup.
Pepsi’s exclusive-to-Japan soda brand, J-Cola, includes packaging that references iconic Japanese artwork.
Cooper Hewitt, Smithsonian Design Museum presents “The Senses: Design Beyond Vision” exhibition, on view through October 28, including an innovative tactile reading system by ELIA.
In 2019 GM will remove the Buick wordmark — and use only the well-known tri-shield symbol — on its cars to create a more youthful appeal.
Netflix unveils Netflix Sans, a new custom typeface developed in collaboration with type design studio Dalton Maag. It joins Apple, Samsung and Google on the bespoke bandwagon.
Retailers are adapting to a new retail ecosystem – a combination of physical, digital, and complementary service offerings – and CLASSIC® Papers from Neenah are ready to help.
Landor has partnered with Bayer to create a warmer and more open public face as the multinational focuses increasingly on health and nutrition.
To mark the 50th anniversary of the Open Era, the United States Tennis Association asked Chermayeff & Geismar & Haviv to reinvent its visual identity.
Taschen has published Volume 1 of a large and ambitious undertaking, the visual history of graphic design.
Northern Vineyards Winery celebrated its 40th anniversary by hitting the refresh button on its packaging — resulting in a double-digit sales growth.
The Highcon laser die-cutter gives designers the power to envision and create artwork in ways that were previously impossible.
Counteroffers can often be counterproductive argues Diane Domeyer, Executive Director of The Creative Group.
Joshua Jevons channeled his passion for the American West for a Grand Teton Distillery label and package design series.
A simplified wordmark is at the center of a Century 21’s attempt to create a clean stage for local agents.
Jim Erickson of boutique Erickson Stock is pioneering the ‘Art of Motion’ with compelling ready-made spots that can be seen now at ericksonstock.com
Voicebox has refreshed the brand packaging for Pacific Foods using a natural wooden cutting board backdrop to focus on raw ingredients.