Minted has come a long way since the company’s humble beginnings in 2008. What started as a bud of an idea — and Founder Mariam Naficy’s quest to unearth hidden creative talent everywhere — has grown into a marketplace that now surfaces emerging artists from all 50 states and more than 60 countries. One example is its Design Challenge, which started modestly as a Save-The-Date competition and now attracts thousands of submissions from independent artists designing custom stationery, limited edition art, home decor, and more.
While exhibiting at the recent ICFF, a major home furnishings show, at the Javits Center in New York City, the company invited Brooklyn Minted artist Ilana Greenberg — she may be familiar to you from her role as GDUSA Creative Director — to paint a live mural. Minted partnered with the American Society of Interior Designers (ASID) to host an electronics charging station for the show attendees which featured Ilana’s “Missed Connections” wall mural, part of a new collection launched by Minted. The mural was selected as a result of Ilana’s entry into a Minted competition.
Ilana explains, “Minted has been instrumental in giving emerging artists a platform to showcase their work as well as sell their creations. It was a wonderful experience to be able to share my talents with a wide range of people and honestly, it was so much fun!”
On the side of the booth, Ilana replicated her “Abstract Forms” art print as visitors stopped by to take a look or chat. The finished installation was on view throughout the run of the show.
All Photos by Charlie Juliet Photography
Video by Colin Stuart