Twelve percent of advertising and marketing executives surveyed by The Creative Group said they will expand their creative teams in the second half of 2014. Nearly three-quarters (73%) said their organizations plan to maintain current staff levels and 12% said they project hiring freezes, down 10 points from six months ago.
Following are the top five roles executives plan to hire for during the second half of the year:
Account services – 24%
Brand/product management – 21%
Media services – 19%
Social media – 17%
Mobile development – 16%
For more information about these results, visit the TCG Blog.