Smith Design had designed packaging for a line of fabric softener products for the Snuggle brand that would be disruptive to the category. Taking its fragrance profiles from the aromatic scents of blossoming spring flowers, Snuggle Fresh Spring Flowers is the only pink premium fabric softener line in the category. Smith designed the package to complement the existing Snuggle Blue Sparkle product line. The design solution also integrates the brands signature calling card, the “Snuggle Bear,” who represents the brand’s personality, with relevant sensory cues. Smith Design is a 35 year old brand design agency based in Glen Ridge NJ and Carmel CA.