Blogpost by Gordon Kaye, Editor and Publisher, GDUSA
Some say that publishing has been disrupted, more than any other industry, by new tools, technologies, and tastes. Tell me about it!
Inside Hearst’s New Agile Design Process provides a practical response. This free webinar from Monotype, a leading provider of typefaces, technology and expertise for our community, describes how publishers (print and digital) and designers (web and print) can be agile in order to survive and thrive. Specifically, it addresses how the digital team at Hearst is evolving — making process, skill and workflow changes that have allowed them to go from launching one magazine every few months to publishing a new title in as little as 3 days. This includes facing key visual challenges, and highlighting the tools and systems that were no longer working for them and now they were replaced.
I was fascinated by watching Hearst Digital’s Creative Director Theresa Mershon show how to make the kinds of changes that improve team productivity, creative quality, as well as the ability to support a more on-demand publishing cycle, all the while serving reader expectations and needs. And she should now: Mershon is responsible for the visual and interaction design of some of publishing’s most well-known titles, including Cosmopolitan, ELLE, Esquire and Harper’s Bazaar. Currently she leads a team of designers building a flexible publishing platform that delivers a billion page views to over 100 million users each month. She’s an advocate for lean UX in digital publishing, and believes designer generalists are the way forward.
I loved it. All in all, Inside Hearst’s New Agile Design Process is worth your time and attention.