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Free Webinar From Monotype Offers Path To Perfect Font

With so many beautiful fonts in the world, how do you choose the right one? What do you think about? How do you get to that final selection? These are among the most difficult and important questions for graphic designers when pursuing a design solution for a client. Indeed, GDUSA readers tell us, year after year, that choosing the right typeface is among their biggest challenges and, when successful, among their most effective tools.

That’s why I am pleased to share with you that Monotype is presenting a free webinar on September 8 which will address this very topic. Entitled “Choosing Your Path To The Perfect Font”, this presentation will be led by Jamie Neely, Director of Product Design. Neely will guide attendees “on a journey of font discovery — from the type choice crimes of his early projects, through his personal process today, and the methods he’s seen designers execute during his years of user testing. He’ll share three strategies for finding fonts, why classifications are less useful than we think, and how self-awareness can lead to better font choices.”

jamie1 Jamie is a former creative director at the web design studio Front. He now spends his days at Monotype designing products that make it easier for designers to work with type — removing the frustrations and obstacles, and making typography fun. If you have used Monotype’s Typecast tool to prototype web pages in the browser or integrated their Web Font Platform into your design authoring tool, you’ve seen his work.

Choosing Your Path To The Perfect Font follows closely upon two very well-attended Monotype-sponsored webinars earlier this year addressing, respectively, Pro Tips for Picking Web Fonts and Color is Relative: Designing For Accessibility.  Needless to say, the company is a leading global provider of typefaces, technology and expertise for the branding, design and creative communities; this webinar series continues to burnish the reputation.

I have found Monotype’s previous 2015 webinars educational, inspiring, informative, fun. Not surprisingly, I have already registered for the latest offering and I recommend it to all of you.

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Lab Partners Are Latest Mohawk Champions of Craft

Mohawk is a leader in supporting, encouraging, educating and recognizing the creative community. For North America’s largest privately-owned manufacturer of fine papers and envelopes, the tradition continues in 2015 through — among many activities — a year long initiative in the pages of GDUSA entitled “Champions of Craft.” In each edition of the magazine, a storytelling insert explores the work of aspiring and seasoned designers. The initiative kicked off back in January when Mohawk served as exclusive sponsor of GDUSA’s 52nd Annual People To Watch editorial feature.

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The latest piece: a Champions of Craft insert in the July 2015 issue of GDUSA featuring the design and illustration studio Lab Partners. The principals are a husband and wife team  — Sarah Labieniec and Ryan Meis — based out of Northern California. The firm had a charming start: in 2007,  upon our arriving in San Francisco, they collaborated on a letterpress print to send out to our friends and families announcing their move west. The couple continues: “We had so much fun with it that soon after we decided to found Lab Partners, a studio where we could experiment together and explore what we love. Our office is located in the Union Square neighborhood where we’ve had the pleasure of working with some amazing clients on a variety of projects. We believe the best work is a combination of imaginative storytelling, a strong sense of craft, and a good dose of color magic.”

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Labieniec hails from Connecticut, and has previously worked at the Tomorrow Partners design firm and letterpress stationer Hello!Lucky. Meis was born in Tokyo, grew up in various cities around the world. He has worked at Hatch design in San Francisco and then as an art director at ad agency Goodby, Silverstein & Partners. Along with running Lab Partners, Ryan leads a new creative studio called Stout

Look for Champions of Craft in the new edition of GDUSA, arriving around the country this week. The latest insert is designed by San Francisco’s Hybrid Design the award-winning firm which also helped develop the resonant Mohawk Maker campaign. The insert is produced on Mohawk Options Smooth Digital with i-Tone 100% PC White 80 Lb. Cover, printed on an HP Indigo 5600 press. You can learn more about the paper grade, and other Mohawk offerings for designers, by reviewing the mill’s newly redesigned collection of swatchbooks.

We are honored that, throughout the year, Mohawk is using our pages as part of its celebration of the creative industry, its support the maker community and its introduction of the pleasures of print and paper to a whole new generation.

 

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Five Creative Jobs For The Taking

Guest Post by Diane Domeyer, The Creative Group

Here’s some good news for first-time job seekers and those looking to make a career move: Twenty-one percent of advertising and marketing executives surveyed by The Creative Group said they anticipate adding staff in the second half of 2015, up nine percent from one year ago.

The following are the top five roles executives plan to hire for:

Creative/art direction – 27%
Account services – 27%
Content marketing – 26%
Interactive media – 26%
Brand/product management – 25%

For more information about the research, visit the TCG Blog.

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The Creative Group (TCG) specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit the TCG Website, or connect with TCG on Facebook and Twitter.

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Web Designers Turn To Interactive Tours

As a web designer, you are looking for new ways to add value for your clients and prospects. And to help their websites — and ultimately their businesses — stand out from the crowd. To that end, Google has introduced Google Business View, a state-of-the-art interactive virtual tour that enables consumers to experience all sorts of facilities and explore panoramic views by coming in and “walking around” your restaurant, retail shop, club, event space and catering halls, rental properties, gyms, yoga, Pilates and fitness centers, medical offices, and other facilities. The virtual tour is visible on Google Search results, Google Maps and Google+, with a “See Inside” feature which significantly raises site SEO. It is a powerful traffic driver, and it is easily embedded into any website for which you are responsible.

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To make the service accessible and affordable, Google has trained and certified a small and select group of photographic specialists — Google Trusted Photographers — who have the knowledge and equipment to take the high-quality images, turn them into the dramatic 360-degree panoramic tours, and to post the tours so that their power is maximized for Google search. A leading Google Trusted Photographer available for assignments and projects in New York City, Long Island and the Tri-State area is Virtual 360 NY. Known for its attention to detail, Virtual 360 NY has the experience and training to take high quality photos of businesses, to use Google’s proprietary technology to post interactive tours and still photographs and link them to Google searches, to work seamlessly with web designers, and to do so with no disruption to the ongoing business.

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Jeff Rosenberg, an experienced photographer who founded Virtual 360 NY says that, for web designers, hiring a Google Trusted Photographer enhances the web design project in practical ways that all clients will appreciate. Explains Rosenberg “When potential customers search for the business by name, they will see the images displayed directly on the search results page to give customers a better sense of layout, decor, the appeal of the interior. That is great for business and for traffic. 75% of people now search on Google. In addition, the 360-degree panoramic interactive tour can be embedded right into the website and shared with current customers and visitors.”

You can tour several sample sites — representing restaurants, real estate, professional services, retail, golf club, hotels, among others — now.

 

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Finding Pantone Colors In Real Life

Guest blogpost by DL Cade, 500px and prime.500px.com

As you may know, the folks at Pantone have released their Fashion Color Report for Fall 2015 — picking 10 colors they believe will define the upcoming fall season — colors that display, “an umbrella of accord that weaves earthy neutrals with a range of bold color statements and patterns to reflect a landscape of hope, fun, fantasy and all things natural.”

Designers often look to these recommendations to shape their design decisions in the fall, and so we thought we’d ask our design team to dig into the 500px collection and find one photo to match each of Pantone’s 10 Fall 2015 colors.

As usual, they delivered in the most beautiful terms, finding great 500px photos that capture both the earthy and the bold tones picked by Pantone this year. Check out the photos below. If you’re looking to use photos that match Pantone’s recommendations this fall, click on your favorite image and pick the license of your choice. And if you’re a photographer hoping to sell photos that match Pantone’s fall colors, enable your 500px Marketplace and use these images as inspiration.

 

Pantone 17-067 Dried Herb 

Dried fennel seeds seen close-up. The seeds are used in cookery and in treating stomach ailments.

Pantone 16-0110 Desert Sage

dried bay leaves

Pantone 18-4214 Stormy Weather
Stormy Weather.3 jepg

Pantone 16-1144 Oak Bluff 

Pantone 18-1438 Marsala

Marsala,5 jpeg

Pantone 18-4726 Biscay Bay

Pantone 19-4326 Reflecting Pond

Reflecting Pond,7

Pantone 15-1340 Cadmium Orange

Pantone 16-2215 Cashmere Rose 

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Pantone 17-3628 Amethyst Orchid

Amethyst Orchid,10

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Health + Wellness Design Awards Now Open

For more than five decades, we have presented competitions that focus on areas of growth and opportunity for graphic design. In 2015, that’s the perfect description of health and wellness, the hottest topic in the news and the fastest-growing segment of the economy. GDUSA’s Health + Wellness Design Awards encompasses the big picture of healthcare: traditional medical industries and providers such as doctors and nurses, hospitals and homecare, pharmaceuticals and insurance, as well as newly energized preventive and holistic areas such as fitness and exercise, meditation and spirituality, natural and organic foods, and clean and toxic free lifestyles. It’s a great opportunity to be recognized by clients, prospects and the community for design excellence in an area of ultimate importance, fundamental transformation, and robust growth.

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Indeed, last year’s 100 winning designs came from design firms, ad agencies, companies and institutions representing the breadth of the health and wellness world such as the CDC and the NIH, American College of Cardiology and American Health Lawyers Association, VitaminWorld and The Vitamin Shoppe, Blue Shield of California and Capital Blue Cross, Chicago Vegan Foods and Suja Juices, City of Hope and Huntsman Cancer Institute, Angie’s List and Lenox Yoga, PepsiCo and Chevron, National Children’s Hospital and Loyola University Health System, Psychotherapy Networker and The Plastic Surgery Center, Einstein Health Network and Viridian Health Management, Health Magazine and Staywell, Hospital for Special Surgery and Heart Rhythm Society, YMCA and Watercrest Senior Living, Cigna and Kaiser Permanente, MediMedia Managed Markets and Medi-Weightloss, Patterson Dental and Just Body Essentials, EMD Millipore and Takeda Pharmaceuticals, Abbott Labs and Cigna, Organization for Autism Research and Seattle Children’s Research Institute, U.S. Composting Council and Water Safety Corporation, North Shore-LIJ and Nature’s Origin, Bio Terra Herbs and Braga Fresh Family Farms, Airrosti and Abbott Labs, Lucile Packard Foundation and The Lutheran Foundation, Hard Exercise Works and Quality Living, Inc., Pilates Aligned and No Place Like Om, and many more.

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Erickson Stock is the exclusive sponsor. This premier source for high-quality, emotional lifestyle stock photos and video footage offers collections that include healthcare, of course, but also business, travel, healthcare, family and many other image libraries. Erickson Stock Photography is the work of renowned assignment photographer Jim Erickson.

The deadline is August 21 and the entry form can be downloaded now.

 

 

 

 

 

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30 Minutes To A Refreshed Resume

You get a call out of the blue: A recruiter saw your digital portfolio on Behance or read your profile on LinkedIn and now wants a current resume, stat! Problem is, it’s outdated. According to the specialized staffing folks at The Creative Group, here are five quick ways to update the document.

1. Go Big and Bold.
Your name is your calling card. Make sure it pops with a font that’s heavier and several sizes larger than the main text.

2. Do The Shuffle.
Rearrange your resume so your job history is in reverse chronological order, beginning with your present position. Your education comes next, and then a list of technical and soft skills.

3. Let It Breathe.
Your resume should be inviting and easy to scan. Add white space to create focus, improve readability and avoid overwhelming the reader.

4. Get To The Point.
Hiring managers are busy – don’t make them spend extra time picking out what you’ve done and where you’ve been. Make it easy for them to scan your work history by highlighting section headers and bolding job titles.

5. Erase The Extras.
Resumes, like anything else, follow trends, and the latest is to nix the objective, hobbies, irrelevant skills and the gratuitous “References available upon request” line.

There are more resume refresh tips on the TCG Blog.

 

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Webinar To Present Practical Advice On Color

I hear from many, many designers about many, many of their challenges. A common gripe is how hard it is to choose the optimal colors and color combinations, especially when designing for the web.

That’s why I am happy to share with you that Monotype is planning a webinar for July 1 which will address the topic. Entitled Color Is Relative, it follows up on a very popular company-sponsored webinar early in June addressing Pro Tips for Picking Web Fonts. As I am sure you know, the company is a leading global provider of typefaces, technology and expertise for our community.

In describing the color-themed webinar Monotype states: “In design, we rely on color to accentuate key tasks, indicate links, differentiate data and sometimes just bring the pretty. So what happens when the colors we pick aren’t the colors the reader sees? In this free webinar, designer and illustrator Geri Coady explains how important color is to imparting essential information, and how chromatic choices create more confusion than clarity.”

coadyCoady is a self-described “color-obsessed freelance designer and illustrator (and occasional photographer)” is a well-known author and speaker on the topic, as well as a design advisor to many high-profile clients. She will cover, among other things: (1) The different ways people perceive color (2) How those perceptions can affect a site’s UX and usability and (3) Practical advice on how to create attractive, accessible designs.

I am registered for the Color Is Relative webinar, and I would recommend it highly.

 

 

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