Quotables: George Lois on Creativity

I recently rewatched Art & Copy. If you haven’t seen it, make sure you do. It is one of the most insightful looks at the advertising industry and filled with interviews with design icons. My favorite quote in the documentary was from famed Art Director, George Lois. He says, “I think creativity can solve anything … anything.” I would tend to agree. 

Looking for other design movies. Check out this great group of art and design flix.


What Will You Earn in 2016?

Guest Post by Diane Domeyer, Executive Director, The Creative Group

Here’s something to smile about: According to The Creative Group’s newly released 2016 Salary Guide, average starting salaries for creative professionals are projected to rise 3.8 percent in the coming year.

Following are five positions expected to see even bigger gains in 2016:

1. Multimedia Designer – 6.3% increase

2. User Experience (UX) Specialist – 5.9% increase

3. Creative Director (5 to 8 years of experience) – 5.0% increase

4. Mobile Designer (1 to 5 years of experience) – 4.6% increase

5. Illustrator (1 to 3 years of experience) 4.2% increase

To download a free copy of the 2016 Salary Guide, to see general dollar ranges, and to calculate local salary ranges using our online salary calculator, visit The Creative Group Salary Center.  The Creative Group (TCG) specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms.


Strong Showing By PhilaU Design Workshop

The Philadelphia University Design Workshop had a strong showing recently in the 2015 University and College Designers Association’s 45th Annual Design Competition. There were nearly 1,100 entries to this national design competition, and the industry professional judges awarded 165 total awards in a variety of categories.


The Kanbar Selects, volume 1 Publication won a Gold Award (one of only seven Gold Awards), while the website for the same project was awarded a Silver Award as well as an Award of Excellence. The Kanbar Selects, volume 1 project was a prime example of Philadelphia University’s signature Nexus Learning teaching style: active, collaborative, cross-disciplinary and very real world.



This team based project produced by Graphic Design Communication students and an Interactive Design and Media student was undertaken in the Philadelphia University Design Workshop course during the Spring semester 2015. Tabitha Ahnert, Sarah Driban, Jessica Eversmeyer, Bunley Lim were the designers of the publication; while Julie Johnson was the website designer. 


Professor and Program Director Frank Baseman served as Creative Director and Art Director on the project. Said Dr. Stephen Spinelli, Jr., President of Philadelphia University, “Congratulations to the wonderful team of students and faculty who are advancing design and proving the exceptional quality of a Philadelphia University education. And congratulations to Dr. Kanbar for his belief in, and enduring support of PhilaU!” The award winning work will be on display at the 45th Annual UCDA Design Conference, October 3–6, 2015 in Orlando FL.


Erickson Stock: Beauty Comes From Inside Out

As we prepare for publication in early October of the annual showcase of GDUSA Health + Wellness Design Award™ winners, the editors wanted to take a moment to thank Ericksonstock.com for its sponsorship of this exciting competition since its beginning. Ericksonstock.com is a premier source for high-quality emotional lifestyle stock photos and video footage — more than 75,000 in all — with collections that include healthcare, business, travel, family and many other image libraries. The collections are the work of renowned assignment photographer Jim Erickson

health and wellness 4

Of its support of this competition, the Erickson team writes: “The Health + Wellness Design Awards celebrate the promotion and visualization of the human spirit at its best, which is the very core of our business at Ericksonstock.com … the unsurpassed quality of our imagery is directly related to our joy of capturing the human spirit, proving that beauty really does come from the inside out.”


Getting The Most From A Mentor

Guest Post by Diane Domeyer, The Creative Group

Being a successful creative professional involves always seeking out development opportunities and keeping your skills current. Finding the right graphic design mentor can take you to the next level. Following are five tips from The Creative Group for extracting the maximum benefit from this relationship:

1. Be enthusiastic.
It’s invigorating for mentors to work with professionals who are excited to advance their careers as opposed to those who drag their feet.

2. Set goals.
Share your career goals and discuss what steps you need to take in order to achieve them. Your mentor may have other suggestions based on his or her professional experience, so listen with an open mind. 

3. Communicate regularly.
The mentorship won’t bear fruit unless you connect and communicate on a regular basis, so get check-in dates on the calendar.

4. Go all in.
Prepare to be challenged in your role as a mentee. You won’t excel unless you are willing to take risks.

5. Be professional.
Be punctual, prepared and responsive to job requests. Treat your mentor with respect and courtesy. Listen attentively to feedback. 

For more advice on the mentor-mentee relationship, visit the TCG Blog.


Free Webinar From Monotype Offers Path To Perfect Font

With so many beautiful fonts in the world, how do you choose the right one? What do you think about? How do you get to that final selection? These are among the most difficult and important questions for graphic designers when pursuing a design solution for a client. Indeed, GDUSA readers tell us, year after year, that choosing the right typeface is among their biggest challenges and, when successful, among their most effective tools.

That’s why I am pleased to share with you that Monotype is presenting a free webinar on September 8 which will address this very topic. Entitled “Choosing Your Path To The Perfect Font”, this presentation will be led by Jamie Neely, Director of Product Design. Neely will guide attendees “on a journey of font discovery — from the type choice crimes of his early projects, through his personal process today, and the methods he’s seen designers execute during his years of user testing. He’ll share three strategies for finding fonts, why classifications are less useful than we think, and how self-awareness can lead to better font choices.”

jamie1 Jamie is a former creative director at the web design studio Front. He now spends his days at Monotype designing products that make it easier for designers to work with type — removing the frustrations and obstacles, and making typography fun. If you have used Monotype’s Typecast tool to prototype web pages in the browser or integrated their Web Font Platform into your design authoring tool, you’ve seen his work.

Choosing Your Path To The Perfect Font follows closely upon two very well-attended Monotype-sponsored webinars earlier this year addressing, respectively, Pro Tips for Picking Web Fonts and Color is Relative: Designing For Accessibility.  Needless to say, the company is a leading global provider of typefaces, technology and expertise for the branding, design and creative communities; this webinar series continues to burnish the reputation.

I have found Monotype’s previous 2015 webinars educational, inspiring, informative, fun. Not surprisingly, I have already registered for the latest offering and I recommend it to all of you.


Lab Partners Are Latest Mohawk Champions of Craft

Mohawk is a leader in supporting, encouraging, educating and recognizing the creative community. For North America’s largest privately-owned manufacturer of fine papers and envelopes, the tradition continues in 2015 through — among many activities — a year long initiative in the pages of GDUSA entitled “Champions of Craft.” In each edition of the magazine, a storytelling insert explores the work of aspiring and seasoned designers. The initiative kicked off back in January when Mohawk served as exclusive sponsor of GDUSA’s 52nd Annual People To Watch editorial feature.


The latest piece: a Champions of Craft insert in the July 2015 issue of GDUSA featuring the design and illustration studio Lab Partners. The principals are a husband and wife team  — Sarah Labieniec and Ryan Meis — based out of Northern California. The firm had a charming start: in 2007,  upon our arriving in San Francisco, they collaborated on a letterpress print to send out to our friends and families announcing their move west. The couple continues: “We had so much fun with it that soon after we decided to found Lab Partners, a studio where we could experiment together and explore what we love. Our office is located in the Union Square neighborhood where we’ve had the pleasure of working with some amazing clients on a variety of projects. We believe the best work is a combination of imaginative storytelling, a strong sense of craft, and a good dose of color magic.”


Labieniec hails from Connecticut, and has previously worked at the Tomorrow Partners design firm and letterpress stationer Hello!Lucky. Meis was born in Tokyo, grew up in various cities around the world. He has worked at Hatch design in San Francisco and then as an art director at ad agency Goodby, Silverstein & Partners. Along with running Lab Partners, Ryan leads a new creative studio called Stout

Look for Champions of Craft in the new edition of GDUSA, arriving around the country this week. The latest insert is designed by San Francisco’s Hybrid Design the award-winning firm which also helped develop the resonant Mohawk Maker campaign. The insert is produced on Mohawk Options Smooth Digital with i-Tone 100% PC White 80 Lb. Cover, printed on an HP Indigo 5600 press. You can learn more about the paper grade, and other Mohawk offerings for designers, by reviewing the mill’s newly redesigned collection of swatchbooks.

We are honored that, throughout the year, Mohawk is using our pages as part of its celebration of the creative industry, its support the maker community and its introduction of the pleasures of print and paper to a whole new generation.


Full-length of businessmen walking at creative work space

Five Creative Jobs For The Taking

Guest Post by Diane Domeyer, The Creative Group

Here’s some good news for first-time job seekers and those looking to make a career move: Twenty-one percent of advertising and marketing executives surveyed by The Creative Group said they anticipate adding staff in the second half of 2015, up nine percent from one year ago.

The following are the top five roles executives plan to hire for:

Creative/art direction – 27%
Account services – 27%
Content marketing – 26%
Interactive media – 26%
Brand/product management – 25%

For more information about the research, visit the TCG Blog.


The Creative Group (TCG) specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit the TCG Website, or connect with TCG on Facebook and Twitter.


Web Designers Turn To Interactive Tours

As a web designer, you are looking for new ways to add value for your clients and prospects. And to help their websites — and ultimately their businesses — stand out from the crowd. To that end, Google has introduced Google Business View, a state-of-the-art interactive virtual tour that enables consumers to experience all sorts of facilities and explore panoramic views by coming in and “walking around” your restaurant, retail shop, club, event space and catering halls, rental properties, gyms, yoga, Pilates and fitness centers, medical offices, and other facilities. The virtual tour is visible on Google Search results, Google Maps and Google+, with a “See Inside” feature which significantly raises site SEO. It is a powerful traffic driver, and it is easily embedded into any website for which you are responsible.


To make the service accessible and affordable, Google has trained and certified a small and select group of photographic specialists — Google Trusted Photographers — who have the knowledge and equipment to take the high-quality images, turn them into the dramatic 360-degree panoramic tours, and to post the tours so that their power is maximized for Google search. A leading Google Trusted Photographer available for assignments and projects in New York City, Long Island and the Tri-State area is Virtual 360 NY. Known for its attention to detail, Virtual 360 NY has the experience and training to take high quality photos of businesses, to use Google’s proprietary technology to post interactive tours and still photographs and link them to Google searches, to work seamlessly with web designers, and to do so with no disruption to the ongoing business.


Jeff Rosenberg, an experienced photographer who founded Virtual 360 NY says that, for web designers, hiring a Google Trusted Photographer enhances the web design project in practical ways that all clients will appreciate. Explains Rosenberg “When potential customers search for the business by name, they will see the images displayed directly on the search results page to give customers a better sense of layout, decor, the appeal of the interior. That is great for business and for traffic. 75% of people now search on Google. In addition, the 360-degree panoramic interactive tour can be embedded right into the website and shared with current customers and visitors.”

You can tour several sample sites — representing restaurants, real estate, professional services, retail, golf club, hotels, among others — now.