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30 Minutes To A Refreshed Resume

You get a call out of the blue: A recruiter saw your digital portfolio on Behance or read your profile on LinkedIn and now wants a current resume, stat! Problem is, it’s outdated. According to the specialized staffing folks at The Creative Group, here are five quick ways to update the document.

1. Go Big and Bold.
Your name is your calling card. Make sure it pops with a font that’s heavier and several sizes larger than the main text.

2. Do The Shuffle.
Rearrange your resume so your job history is in reverse chronological order, beginning with your present position. Your education comes next, and then a list of technical and soft skills.

3. Let It Breathe.
Your resume should be inviting and easy to scan. Add white space to create focus, improve readability and avoid overwhelming the reader.

4. Get To The Point.
Hiring managers are busy – don’t make them spend extra time picking out what you’ve done and where you’ve been. Make it easy for them to scan your work history by highlighting section headers and bolding job titles.

5. Erase The Extras.
Resumes, like anything else, follow trends, and the latest is to nix the objective, hobbies, irrelevant skills and the gratuitous “References available upon request” line.

There are more resume refresh tips on the TCG Blog.

 

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Webinar To Present Practical Advice On Color

I hear from many, many designers about many, many of their challenges. A common gripe is how hard it is to choose the optimal colors and color combinations, especially when designing for the web.

That’s why I am happy to share with you that Monotype is planning a webinar for July 1 which will address the topic. Entitled Color Is Relative, it follows up on a very popular company-sponsored webinar early in June addressing Pro Tips for Picking Web Fonts. As I am sure you know, the company is a leading global provider of typefaces, technology and expertise for our community.

In describing the color-themed webinar Monotype states: “In design, we rely on color to accentuate key tasks, indicate links, differentiate data and sometimes just bring the pretty. So what happens when the colors we pick aren’t the colors the reader sees? In this free webinar, designer and illustrator Geri Coady explains how important color is to imparting essential information, and how chromatic choices create more confusion than clarity.”

coadyCoady is a self-described “color-obsessed freelance designer and illustrator (and occasional photographer)” is a well-known author and speaker on the topic, as well as a design advisor to many high-profile clients. She will cover, among other things: (1) The different ways people perceive color (2) How those perceptions can affect a site’s UX and usability and (3) Practical advice on how to create attractive, accessible designs.

I am registered for the Color Is Relative webinar, and I would recommend it highly.

 

 

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GDUSA Unveils New Responsive Website

This week GDUSA introduces a redesigned website — gdusa.com — which extends and evolves our core identity.

The idea behind GDUSA is simple and straightforward, and has not fundamentally changed since its founding as Graphic Design USA in 1963. We gather news, ideas, information, trends, products and services about professional graphic design, and present it in a way that is accessible, useful, inclusive, and helps build and celebrate the creative community.

At one time, the print magazine served the purpose. But the ways in which readers touch you and you touch them has dramatically changed. Today GDUSA is a printed magazine which continues to grow in size and stature, but it is also a website, an e-newsletter, a digital magazine for desktop, tablet and mobile, a competition organizer, and a generator of social media to a large subscriber base of print readers and an even larger assembly of e-subscribers. 

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Our new responsive website arises from that spirit. Our previous site was conceptually tied to the print magazine and the rhythms of its publication. The new site is entirely re-thought and redesigned to be an independent news, ideas and information source. With technology that allows us maximum flexibility to deliver timely content on a daily, even hourly, basis even while integrating the best of the magazine and enews. With larger and more impactful imagery for a visually sophisticated audience. With a cleaner look and easier reading experience that displays across digital devices. With more streamlined ways for readers to engage and interact.

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The project was undertaken entirely inhouse since we are best positioned to understand, elevate and update a brand we live and breathe everyday. The project was led by our incomparable Creative Director Ilana Greenberg, who quite simply excels at creating communications that are strategic, beautiful and effective. A special thanks as well to Hoff Communications for their efforts.

Welcome to the new gdusa.com. It is of the moment, but it extends and enhances a mission that dates back more than half a century. 

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Don + Ryan Clark are Latest Mohawk Champions of Craft

For as long as anyone can remember, Mohawk has been a leader in supporting, encouraging, educating and recognizing the creative community. In 2015, the tradition continues through, among many other things, a year long initiative in the pages of GDUSA entitled “Champions of Craft.” In each edition, a storytelling insert spotlights the work of aspiring and seasoned designers. The initiative kicked off back in January when Mohawk served as exclusive sponsor of GDUSA’s 52nd Annual People To Watch editorial feature.

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San Francisco is Best City For Graphic Designers

What are the best cities for graphic designers to work in the United States?

Weighing in on this question with a brand new study is ValuePenguin a consumer research and finance website. Based on several metrics — most notably median salary, cost of living and location quotient/job opportunities — the website has declared its ranking of best cities for designers to live. San Francisco, New York and Los Angeles are joined by a couple of surprises among the top five. The full study ranks up to 30 cities, and also notes that, according to the Bureau of Labor Statistics, there were 197,540 designers employed in the U.S. in 2014 earning an average of $50,670.

The motivation for the study? A founder, Brian Quinn, says: “ValuePenguin is all about data and using it to help others make better decisions. To that end, we wanted to take a quantitative look into different career paths and what cities were best to live in for those respective professions.” As you will see, the research focuses on hard data rather than more subjective measures of what might be the “best” environment for a creative person.

The following are excerpts from the ValuePenguin report:

1. San Francisco, CA

For graphic designers, this is the city of extremes. The highest annual average salary ($77,940) and the highest cost of living – and it’s not even close. In fact, the San Francisco-San Mateo-Redwood City is approached only by its sister cities of the Silicon Valley in these categories; the San Jose-Sunnyvale-Santa Clara triumvirate, home to some of the country’s most imposing companies and promising start-ups, ranked seventh overall (see below). But the more-north Bay Area is alone at the top, where there are also 3,030 jobs, plus countless freelance opportunities. A handful of the world’s best firms operate at least a satellite office in San Francisco. In the Bay Area, it’s also clear that employers, from small to the likes of Adobe, are in the hunt versatile designers, those that are also trained or experienced in the emerging fields of mobile products and user experience.

Job applicant having an interview

5 Tips for Working with a Recruiter

Guest Post, Diane Domeyer
Executive Director, The Creative Group

Has your job search hit a roadblock?  Interested in branching out into a different specialty, or going from an agency to inhouse?

The Creative Group 2015 Salary Guide shows that graphic designers are among the nine in-demand creative roles for the year, but landing a job can still be a challenge. In fact, research shows that marketing and advertising executives receive an average of 23 resumes for every opening; and HR professionals likely review many more. The competition for jobs may be tough, but employers are hiring. And working together with a specialized staffing firm can help you find a position that aligns with your career goals, work style and salary expectations. Here are five tips to help you get the most out of working with a recruiter.

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The Importance of Branding Your Own Agency

Guest Post by David Moritz
President/Founder, Viceroy Creative

Creative agencies as a group are notorious for not tending their own branding and marketing garden as zealously as they do for their clients. It would be fairly ironic to launch into a dissertation on why these activities are important, as the very agencies I would be speaking to (my own included) will be routinely making that exact same case to their clients and prospective clients!  We all know the pitch; we make it almost daily.  It’s good, essential even, everyone needs it – then by and large why don’t we do it?  Let’s explore a few reasons, refute them, and see if we can convince ourselves to make a sustained internal marketing effort.

My own agency recently went through a successful and intense rebranding, repositioning and marketing effort where for the better part of a year we treated our own internal project in as serious, sustained, and regimented a process as we would a client project.

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