In the face of uncertainty and adversity, designers are proving adaptable and ingenious — and hopeful.
Though it may seem difficult, this pandemic may be the right time to establish or pivot to re-establish a distinctive position in a potential customer’s mind.
HFZ did not develop its brand because of its creative name. Instead, HFZ built its brand by developing a reputation for financial acumen, consistently delivering value, and contributing to the urban development of NYC.
Duke Greenhill of Savannah College of Art & Design on how the institution is redefining virtual learning and its students are reimagining design during the global pandemic.
Kevin Kernan of GDLOFT on the power of print, especially now, to cut through the digital clutter and appeal to the senses. People, he writes, want their humanity back.
Audra Nebolini of the New York office of brand strategy and design consultancy CBX on the power of storytelling and it’s meaning for marketing and brands going forward.
Joe Violante of CBX on how to stay creative – and reconnect with your creative joy – during the coronavirus shelter-in-place.
A first cut on how graphic designers are dealing with the coronavirus crisis in real time. Send your thoughts and experiences for publication to firstname.lastname@example.org
Graphic designer Craig Black on the keys to business survival and mental well-being during the coronavirus crisis.
Erin Kishoni, a young award-winning graphic designer, shares thoughts about her education and the future of the profession.
Tom Newmaster has 30 years of award-winning experience in branding and packaging. He is an Adjunct Instructor, teaching package design since 2008, at Pennsylvania College of Art & Design.
The point of a website is to make it easy and rewarding for people to engage with your brand, not to wow them with innovation for innovation’s sake.
Editor and Publisher Gordon Kaye with thoughts on our 2020 People To Watch feature. This column – The Best Way To Predict The Future Is To Create It – was originally published in our Jan/Feb 2020 print edition. GK
Custom imagery or stock imagery? It’s an age-old question. This post will help you determine which makes better sense for your business needs.
Shutterstock has released its 2020 Creative Trends report, a compilation of standout ideas and concepts that the company believes will influence creative direction and design aesthetics in 2020.
A new Starbucks holiday cup initiative is a way to get customers coming back, but also represents a hot company and industry topic: sustainability.
A glimpse into what it is like to be a student at The Academy of Art University and its School of Motion Pictures & Television.
Jody Graff of Drexel University’s Westphal College of Media Arts & Design is a respected teacher and administrator, with a robust private practice. She is also one of a selected group of 2019 GDUSA Educators To Watch.
Janet Odgis’ reflections on what she learned from three of the most respected designers-teachers at Yale.
It’s summertime and Jim Misener suggests that swimming’s essentials — relax, breathe, avoid unnecessary resistance — provide an answer to how, when and where we can do our best work.
Thoughts on building a brand, making your value proposition clear, spreading your brand through the proper channels and supports, and ultimately delivering.
Ten years after moving to New York City from San Francisco (and a decade after being a GDUSA Person To Watch), Anthem Senior Creative Director Jason Rosenberg catches us up on what he’s been doing and has some thoughts on what has changed.
Here are the top 4 key points that event organizers need to know before kick-starting a flawless business event.