Tom Newmaster has 30 years of award-winning experience in branding and packaging. He is an Adjunct Instructor, teaching package design since 2008, at Pennsylvania College of Art & Design.
Category: Blog
4 Reasons Why Graphic Design Is So Important In Business
Why is graphic design important to businesses? Here are four reasons.
Josh Kelly: Stop Making Websites That Party Like It’s 1999
The point of a website is to make it easy and rewarding for people to engage with your brand, not to wow them with innovation for innovation’s sake.
Gordon Kaye: Thoughts On Our 57th Annual People To Watch Feature
Editor and Publisher Gordon Kaye with thoughts on our 2020 People To Watch feature. This column – The Best Way To Predict The Future Is To Create It – was originally published in our Jan/Feb 2020 print edition. GK
Shutterstock Celebrates Oscars With Reimagined Movie Posters
Shutterstock has launched its eighth annual Oscar Pop! poster series to celebrate the best picture nominees in the 92nd Academy Awards.
Stock vs Custom: When Does It Make Sense To Pay For Photography?
Custom imagery or stock imagery? It’s an age-old question. This post will help you determine which makes better sense for your business needs.
Retro Tops Shutterstock Creative Trends
Shutterstock has released its 2020 Creative Trends report, a compilation of standout ideas and concepts that the company believes will influence creative direction and design aesthetics in 2020.
In Memorium: Graphics Innovator Jack Summerford
Jack H. Summerford passed away in Fort Worth TX at the age of 76. He was respected as a graphic design innovator.
Gorman: Tis The Season For Starbucks (But Not For Plastic)
A new Starbucks holiday cup initiative is a way to get customers coming back, but also represents a hot company and industry topic: sustainability.
What Makes A Good Graphic Designer and How To Choose One
Some thoughts on how to recognize a good graphic designer and choose one for your projects.
Kristine Hwang: Educator To Watch 2019
Kristine Hwang, Associate Professor in Graphic Communications at Kennesaw State University, is a graphic designer, researcher and an educator who delivers cutting edge and innovative creations. Her research combines design, digital publishing and Augmented Reality.
A Day In The Life Of An Academy of Art University Film Student
A glimpse into what it is like to be a student at The Academy of Art University and its School of Motion Pictures & Television.
Jody Graff: Educator To Watch 2019
Jody Graff of Drexel University’s Westphal College of Media Arts & Design is a respected teacher and administrator, with a robust private practice. She is also one of a selected group of 2019 GDUSA Educators To Watch.
Marcea Decker: Educator To Watch 2019
Marcea Decker of Shillington Education kicks off our 2019 Educator To Watch series. Marcea sees design as a way to improve quality of life through problem-solving and education as fundamental to it.
3 Ways To Increase Your Online Revenue
Here are three easy strategies for boosting revenue from your online store.
Janet Odgis: What I Learned From The Legends
Janet Odgis’ reflections on what she learned from three of the most respected designers-teachers at Yale.
Sean Loose Designs US Open Theme Art
Sean Loose, an illustrator for Indeed.com and an appreciative SCAD graduate, has created illustrations that are the face of this year’s U.S. Open.
Jim Misener: Swimming Lessons
It’s summertime and Jim Misener suggests that swimming’s essentials — relax, breathe, avoid unnecessary resistance — provide an answer to how, when and where we can do our best work.
The 10 Commandments of Proper Branding
Thoughts on building a brand, making your value proposition clear, spreading your brand through the proper channels and supports, and ultimately delivering.
Neil Wengerd: The Importance of Asking Why
Clients often come with a preconceived notion of what they need. Neil Wengerd of Nonfiction says it’s up to us to deconstruct those notions.
Jason Rosenberg: Ten Years Later
Ten years after moving to New York City from San Francisco (and a decade after being a GDUSA Person To Watch), Anthem Senior Creative Director Jason Rosenberg catches us up on what he’s been doing and has some thoughts on what has changed.
4 Killer Tips To Make Your Business Event Successful
Here are the top 4 key points that event organizers need to know before kick-starting a flawless business event.
Yupo Team Celebrates 50th Anniversary
Employees of Yupo Corporation America, their families, dignitaries and senior company executives visiting from headquarters in Japan enjoyed a beautiful day to celebrate the 50th Anniversary of Yupo Corporation.
Job Opening: Graphic Designer For Restaurant
Graphic Designer: to provide visual direction on all marketing efforts in the areas of design for print, digital and all marketing collateral for a full service restaurant located in Los Angeles CA. Send ad/resume attn: Robert Kronfli to Bacari Americana, Inc., 757 Americana Way, Glendale CA 91210.
‘Glowing Glowing Gone’ Climate Challenge
Adobe Stock is partnering with the Pantone Color Institute and nonprofit organization The Ocean Agency on a campaign called Glowing Glowing Gone to raise awareness and support necessary to save coral reefs.
Alexander Jutkowitz: A Meditation On Time
SJR recently designed and built a Time Machine to deconstruct the modern relationship between man and screen. Instead of snacks or drinks, it vends moments of time and experience.
JoEllen Martinson Davis: Two Movements With Staying Power
JoEllen Martinson Davis on two trends that have staying power: how brands are addressing disabilities and how they are incorporating natural cues into their products.
Taking Your Graphic Design Further, Expanding Into Animation and Motion Design
Animation and motion design can add more impact to your projects and add more glamour to your graphic design career.
Anthony Wood: Design Showdown Between Fiverr vs. Professionals
Anthony Wood argues that, yes, one can get graphic design on the cheap; but, just because you can doesn’t mean you should.
How To Improve Your Smartphone Security Right Now
Some thoughts on the best ways of using your smartphone as safely and securely as possible.
Katie Denton: Why You Should Hire Product Designers To Design Your Brand
Katie Denton of Doberman on how and why product design firms make good branding partners.
5 Essential Ways To Stay Creative
FunctionFox is offering a free online demo of its leading timesheet and project management software for creative professionals. The goal: stay creative, transparent, accountable, focused.
Little Glimpses of Graphic Design In Film With Annie Atkins
You may know her work from Spielberg’s Bridge of Spies or Wes Anderson’s Academy Award-winning Grand Budapest Hotel. Maybe you’ve seen her designs grace the silver screen without even realizing. Introducing one of our favorites (you’ll soon see why), graphic designer and speaker Annie Atkins. Last year, Annie Atkins enthralled the graphic design community with […]
Erickson Stock Now Offering Video Stories for Inspiration
Known for his high-quality, emotional lifestyle imagery, renowned motion and still assignment photographer Jim Erickson has used his stunning video content to create a series of video spots featuring character-based narratives that will inspire you to tell your brand’s story.
Millennials Have Not Killed Print
The Canon Print for Action Survey, conducted by Ipsos, uncovers consumers’ perception and use of printed materials, as well as the importance of print in the minds of tomorrow’s business leaders.
The Next Macrotrend: Escape Into Everyday
What is the next macro trend? Two leading Interbrand experts contend that, to escape the sea of noise, overstimulated consumers and smart brands will embrace escapism.
Carey Jenkins: Embracing The Rebuilding Years
Carey Jenkins, CEO of Substantial, talks about hard times in her career and what she learned about herself in the face of adversity.
Bejan Douraghy: 5 Ways To Find Creative Balance
Finding the right creative balance is something that almost every professional struggles with at some point in their lives; here are some tips that can help.
20 Projects From Graham Hanson Design’s First 20 Years
Visual Profile Books has published the work of graphic design firm GHD Partners, titled ’20/20 Twenty Projects Twenty Years.’
Shutterstock’s 2019 Creative Trends Emphasize Bright and Bold Memories
Shutterstock’s 2019 Creative Trends Report predicts a nostalgic return to the visual aesthetics of the past. The annual guide to the latest styles is based on billions of image, video and music searches and downloads from more than 1.9 million customers around the world.