In the face of uncertainty and adversity, designers are proving adaptable and ingenious — and hopeful.
Elle Morris, CEO of Snapdragon, a women-owned, minority-owned brand design consultancy, says design and designers must lead in the fight against systemic racism. Enlightened branding can help.
The world of insurance is changing quickly, and the digital revolution is helping insurance companies offer tailored plans for any specific business need.
HFZ did not develop its brand because of its creative name. Instead, HFZ built its brand by developing a reputation for financial acumen, consistently delivering value, and contributing to the urban development of NYC.
Though it may seem difficult, this pandemic may be the right time to establish or pivot to re-establish a distinctive position in a potential customer’s mind.
While technology has streamlined the design process, co-founder of Dead Horse Branding, Rick Caballo, believes that overdependence on technology leads to inauthentic solutions.
Audra Nebolini of the New York office of brand strategy and design consultancy CBX on the power of storytelling and it’s meaning for marketing and brands going forward.
Jim Erickson’s video of Ellen, a favorite subject, exemplifies how his imagery fits the moment for a campaign during the global pandemic.
Legendary designer Thomas Hull, of Rigsby Hull and a professor at SCAD, on the need to pivot, jam or riff in these times of unpredictability.
Graphic designer Craig Black on the keys to business survival and mental well-being during the coronavirus crisis.
Tom Newmaster has 30 years of award-winning experience in branding and packaging. He is an Adjunct Instructor, teaching package design since 2008, at Pennsylvania College of Art & Design.
Editor and Publisher Gordon Kaye with thoughts on our 2020 People To Watch feature. This column – The Best Way To Predict The Future Is To Create It – was originally published in our Jan/Feb 2020 print edition. GK
Shutterstock has launched its eighth annual Oscar Pop! poster series to celebrate the best picture nominees in the 92nd Academy Awards.
Shutterstock has released its 2020 Creative Trends report, a compilation of standout ideas and concepts that the company believes will influence creative direction and design aesthetics in 2020.
Jack H. Summerford passed away in Fort Worth TX at the age of 76. He was respected as a graphic design innovator.
Kristine Hwang, Associate Professor in Graphic Communications at Kennesaw State University, is a graphic designer, researcher and an educator who delivers cutting edge and innovative creations. Her research combines design, digital publishing and Augmented Reality.
Jody Graff of Drexel University’s Westphal College of Media Arts & Design is a respected teacher and administrator, with a robust private practice. She is also one of a selected group of 2019 GDUSA Educators To Watch.
Marcea Decker of Shillington Education kicks off our 2019 Educator To Watch series. Marcea sees design as a way to improve quality of life through problem-solving and education as fundamental to it.
Janet Odgis’ reflections on what she learned from three of the most respected designers-teachers at Yale.
Sean Loose, an illustrator for Indeed.com and an appreciative SCAD graduate, has created illustrations that are the face of this year’s U.S. Open.
Thoughts on building a brand, making your value proposition clear, spreading your brand through the proper channels and supports, and ultimately delivering.
Clients often come with a preconceived notion of what they need. Neil Wengerd of Nonfiction says it’s up to us to deconstruct those notions.