A new CMO survey show that physical branded elements such as packaging, point-of-purchase, instore representatives, and traditional advertising are key to successful consumer experiences.
Category: Blog
YouGov Brand Study Sticks Band-Aid On Top
Band-Aid was named the healthiest overall brand by consumers in a new YouGov BrandIndex Study. GEICO scored the best ad awareness and Tesla was tops among LGBT consumers.
Karen Alsop To Share ‘Story Art’ At Adobe Max
Karen Alsop, the founder of Story Art, will be leading a session titled Story Art—Create Pictures that Tell Incredible Stories at Adobe MAX, October 18–20, in Las Vegas NV.
Join The Creative Casbah To Be Part Of Print’s Renaissance
Print expert Thad Kubis invites you to join his LinkedIn group that explores new print technologies, and the renaissance in print and printing.
Adapt Or Perish
A new ebook from Monotype, The Three Cs of Good Visual Identity, is available as a free download now to corporate and institutional inhouse designers and marketers. The book explores three keys to meeting modern consumers’ expectations.
From Retail Racks To Rihanna Tracks
A GDUSA ‘Person To Watch’ in 2008, Brian Schultz continues to be a design and musical talent to watch.
Create Like An Artist But Think Like A Strategist
Anne Swan of Siegel+Gale on why logos must serve a larger business function.
Better Together: Uniting Marketing & Creative With Workflow Lets Them Achieve More
A better workflow helps marketing and creative teams be better together, says this seasoned inMotionNow executive.
Hiring the Right Fit
Finding the right fit for your culture is an essential part of the hiring process. Considering what their goals are, how they fit into your current culture and how their skills propel the team are all things that take time and planning. Here are some tips.
Ideas That Matter Shows How Design (And Print) Can Change Lives
Sappi NA’s 2017 Ideas that Matter grant program is now open for entries, inviting designers to show the world how design can change lives.
Jim Erickson Imagery Sheds Sensitive Light On Seniors and Aging
Jim Erickson is an exceptional photographic talent and the newly redesigned Erickson Stock website makes his still and video work easily accessible.
Is Your Brand Meeting The Modern Consumer’s Needs? Find Out.
Over the past several years, there has been a seismic change in how brands and customers interact. Monotype has developed a brief quiz that can help you assess your brand’s health.
Dear Marketers, Your Future Is Definitely Female
Hornall Anderson’s Kristin James on how to stop selling to women and start creating for them.
Positively Print Program Opens For Nominations
Nominations are open for the Positively Print awards program; the winner will be honored this fall at the PRINT 17 graphic communications show.
Movie Magic: 10 of the Best Interior Designs on Film
Beautiful interiors from the big screen
Uber and Airbnb Prove Brand Disruption Is Not Just For Show
Creatives are well-situated to help brand disruptors like Uber, Airbnb and Postmates change the status quo argues Dak Dillon of Hub & Spoke.
Which Charities Do Top Designers Donate To?
Top Designers Share Their Favorite Charities
How To Tell If A Candidate Is A Good Culture Fit
Creative recruiting pioneer Bejan Douraghy founded Artisan Talent in 1988, which now has offices in major cities throughout the U.S. In this blogpost he explains the importance of cultural fit in the hiring process.
Remembering GDUSA Founder Milton Kaye (1921-2016)
Thoughts on Milton L. Kaye, who founded GDUSA in 1963 and died last month at 95.
Latina Moms Run The Household
UNO Branding of Minneapolis on why large CPG brands should be thinking about Latina moms as a knowledgeable and lucrative market.
Words to Live By From Top Designers
Every year for a half century GDUSA has used the first magazine of the year to spotlight People To Watch. The issue will be published early in February. Meanwhile, here’s a preview of sayings to live by from a dozen of our 2017 honorees.
2016 Digital Print Cover Contest
The challenge: to design a cover of GDUSA magazine. Neenah is a natural sponsor given its rich variety of paper colors and textures for digital printing applications. The winner and honorable mentions were selected from hundreds of entries.
Make The Ultimate New-Business-Year Resolution
Corina Ludwig of FunctionFox on why to try a free demo and/or take advantage of deep holiday discounts on North America’s number one ranked web-based timesheet and project management software.
Graphic Designer Finds Wedding Invitations A Dream Come True
Graphic designer Gina Peterson created her first custom wedding invitation 6 years ago and, today, with the help of Carlson Craft custom print services, she has a thriving custom invitation business.
Holiday Goodness From Adobe Stock
Adobe Stock has a timely and interesting offer for graphic designers and other creative professionals: enjoy 10 free images and a new holiday collection.
HOW Design Live’s Purpose Is To Make A Difference
The HOW Design Live team ruminates on the purpose of their event and why it is important for designers to attend.
Fresh Look For InSource Association For In-House Creative Leaders
A professional association for in-house creative leaders gets a fresh look.
Duffy On Using Design To Make World A Better Place
Duffy design firm discusses some of its favorite public service projects including Meals On Wheels and Susan G. Komen for the cure.
Remembering Why We’re Here
Hornall Anderson’s VP of Creative, Rahmin Eslami, shares his thoughts on the challenges of working at the intersection between art and commerce.
Visual Connections Returns To NYC On October 27
Visual Connections returns to New York on Thursday, October 27 to stage another free discovery, networking and education event exclusively for buyers and commissioners of photography, footage and illustration. The venue will again be Metropolitan Pavilion located in Midtown Manhattan.
DISC Is First With Two PANTONE Certifications
DISC is recognized by PANTONE as the first printing company certified for workflow in offset and extended gamut printing.
5 Reasons Why Package Designers Can’t Miss HOW Design Live
The Dieline’s Andrew Gibbs on why package designers should attend HOW Design Live.
Rolland’s Paper Loop Wins Graph Expo Positively Print Awards
As Graph Expo 2016 opens, The Paper Loop, a promotional document from Rolland that doubles as a magazine for paper aficionados, is the 2016 winner of the annual Positively Print award at Graph Expo 16.
The Evolution of Brands Targeting The LGBT Community
Adrián Enrique Novello of Lion Agency speaks to the challenge of branding for the LGBT market in a way that reflects values, services and feelings. Being merely “LGBT Friendly”, he says, is no longer enough.
Exhibition To Honor 80th Anniversary Of 27 Chicago Designers
An exhibition celebrating the 80th anniversary of the founding of the 27 Chicago Designers opens October 21. It is curated by Lara Allison and Jack Weiss, with help from Ron Kovach, Steve Liska, Joseph Michael Essex and many more.
CBX Expert at TEDx: Women’s Brands Must Lose The Cliches
CBX expert Allison Koller says that brands targeting women still depend on tired cliches and tropes.
Visual Language in the On-Demand Age
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.
Two Scary Scenes For Designers In New Ghostbuster Movie
Graphic Designer and educator David Langton was watching the new Ghostbuster’s movie and found it chilling in unexpected ways.
Visual Connections: Discover. Network. Learn.
Visual Connections returns to the Metropolitan Pavilion in New York City on October 27. Stock agencies, artist reps and production companies are among the exhibitors.
Introducing #ColorOf: An Experiment in Human Interaction and Color
Type in a hashtag and, courtesy of Rule29, see the predominant colors of the latest Instagram posts associated with that hashtag.