A new CMO survey show that physical branded elements such as packaging, point-of-purchase, instore representatives, and traditional advertising are key to successful consumer experiences.
Band-Aid was named the healthiest overall brand by consumers in a new YouGov BrandIndex Study. GEICO scored the best ad awareness and Tesla was tops among LGBT consumers.
Print expert Thad Kubis invites you to join his LinkedIn group that explores new print technologies, and the renaissance in print and printing.
A new ebook from Monotype, The Three Cs of Good Visual Identity, is available as a free download now to corporate and institutional inhouse designers and marketers. The book explores three keys to meeting modern consumers’ expectations.
A better workflow helps marketing and creative teams be better together, says this seasoned inMotionNow executive.
Sappi NA’s 2017 Ideas that Matter grant program is now open for entries, inviting designers to show the world how design can change lives.
Jim Erickson is an exceptional photographic talent and the newly redesigned Erickson Stock website makes his still and video work easily accessible.
Nominations are open for the Positively Print awards program; the winner will be honored this fall at the PRINT 17 graphic communications show.
Creatives are well-situated to help brand disruptors like Uber, Airbnb and Postmates change the status quo argues Dak Dillon of Hub & Spoke.
UNO Branding of Minneapolis on why large CPG brands should be thinking about Latina moms as a knowledgeable and lucrative market.
The challenge: to design a cover of GDUSA magazine. Neenah is a natural sponsor given its rich variety of paper colors and textures for digital printing applications. The winner and honorable mentions were selected from hundreds of entries.
Corina Ludwig of FunctionFox on why to try a free demo and/or take advantage of deep holiday discounts on North America’s number one ranked web-based timesheet and project management software.
Adobe Stock has a timely and interesting offer for graphic designers and other creative professionals: enjoy 10 free images and a new holiday collection.
The HOW Design Live team ruminates on the purpose of their event and why it is important for designers to attend.
Duffy design firm discusses some of its favorite public service projects including Meals On Wheels and Susan G. Komen for the cure.
Hornall Anderson’s VP of Creative, Rahmin Eslami, shares his thoughts on the challenges of working at the intersection between art and commerce.
DISC is recognized by PANTONE as the first printing company certified for workflow in offset and extended gamut printing.
Adrián Enrique Novello of Lion Agency speaks to the challenge of branding for the LGBT market in a way that reflects values, services and feelings. Being merely “LGBT Friendly”, he says, is no longer enough.
An exhibition celebrating the 80th anniversary of the founding of the 27 Chicago Designers opens October 21. It is curated by Lara Allison and Jack Weiss, with help from Ron Kovach, Steve Liska, Joseph Michael Essex and many more.
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.
Graphic Designer and educator David Langton was watching the new Ghostbuster’s movie and found it chilling in unexpected ways.