A new CMO survey show that physical branded elements such as packaging, point-of-purchase, instore representatives, and traditional advertising are key to successful consumer experiences.
Band-Aid was named the healthiest overall brand by consumers in a new YouGov BrandIndex Study. GEICO scored the best ad awareness and Tesla was tops among LGBT consumers.
Print expert Thad Kubis invites you to join his LinkedIn group that explores new print technologies, and the renaissance in print and printing.
A new ebook from Monotype, The Three Cs of Good Visual Identity, is available as a free download now to corporate and institutional inhouse designers and marketers. The book explores three keys to meeting modern consumers’ expectations.
A better workflow helps marketing and creative teams be better together, says this seasoned inMotionNow executive.
Finding the right fit for your culture is an essential part of the hiring process. Considering what their goals are, how they fit into your current culture and how their skills propel the team are all things that take time and planning. Here are some tips.
Jim Erickson is an exceptional photographic talent and the newly redesigned Erickson Stock website makes his still and video work easily accessible.
Over the past several years, there has been a seismic change in how brands and customers interact. Monotype has developed a brief quiz that can help you assess your brand’s health.
Nominations are open for the Positively Print awards program; the winner will be honored this fall at the PRINT 17 graphic communications show.
Every year for a half century GDUSA has used the first magazine of the year to spotlight People To Watch. The issue will be published early in February. Meanwhile, here’s a preview of sayings to live by from a dozen of our 2017 honorees.
The challenge: to design a cover of GDUSA magazine. Neenah is a natural sponsor given its rich variety of paper colors and textures for digital printing applications. The winner and honorable mentions were selected from hundreds of entries.
Graphic designer Gina Peterson created her first custom wedding invitation 6 years ago and, today, with the help of Carlson Craft custom print services, she has a thriving custom invitation business.
Adobe Stock has a timely and interesting offer for graphic designers and other creative professionals: enjoy 10 free images and a new holiday collection.
Duffy design firm discusses some of its favorite public service projects including Meals On Wheels and Susan G. Komen for the cure.
Visual Connections returns to New York on Thursday, October 27 to stage another free discovery, networking and education event exclusively for buyers and commissioners of photography, footage and illustration. The venue will again be Metropolitan Pavilion located in Midtown Manhattan.
Adrián Enrique Novello of Lion Agency speaks to the challenge of branding for the LGBT market in a way that reflects values, services and feelings. Being merely “LGBT Friendly”, he says, is no longer enough.
An exhibition celebrating the 80th anniversary of the founding of the 27 Chicago Designers opens October 21. It is curated by Lara Allison and Jack Weiss, with help from Ron Kovach, Steve Liska, Joseph Michael Essex and many more.
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.
Graphic Designer and educator David Langton was watching the new Ghostbuster’s movie and found it chilling in unexpected ways.
Type in a hashtag and, courtesy of Rule29, see the predominant colors of the latest Instagram posts associated with that hashtag.
Exclusive promotional offer from Pantone® and GDUSA on the PANTONE EXTENDED GAMUT Guide which makes printing seven colors easier and cheaper than ever.