FutureBrand refreshes the Activia brand and package design starting with a new brand icon and a beam of light.
Brandimage executives Scott Lucas and Jennifer Bethke discuss emerging approaches to managing brand design from several large CPG companies.
Watermark Design captures the drip of wine down the tank during fermentation for Jake Busching Wines.
KIND asked Chase Design Group to position its new snack bars by leveraging cues from the juicing category.
Pentagram puts a contemporary spin on traditional no-nonsense deli graphics for Washington DC-based On Rye.
Pavement, the San Francisco creative and design studio, developed the packaging for Cooper’s Classic, a whisky named for author James Fenimore Cooper.
Montreal-based design agency lg2 has completed a repositioning, including brand identity and packaging, for Canada’s Olympic Dairy.
Chase Design Group has developed the identity and packaging for Mike’s Hot Honey, a chili-infused honey that seeks mass distribution.
Auston Design Group of Emeryville CA developed a bold label for new malt liquor brought to the market by legendary rap artist E-40 aka Earl Stevens.
Package design for a box of dreams (actually three bottles of Dreaming Tree Wines) raised several challenges that were solved with some smart engineering, graphics, and SILKTOUCH from the Neenah® Box Wrap Collection.
Pearlfisher New York redesigns Godiva’s family of chocolate bars with a chocolate drizzle as the central image.
Perspective: Branding redesigns packaging for Cheez Doodles to focus on intense flavors and expanded products, including New York Mets Cheez Doodle Baseballs.
Taming a beast is no easy task, especially a mythical creature feared by all. But the team at Creativo Commercial succeeded with a promotional package for The Kraken® Black Spiced Rum.
Boston Beer Co. has redesigned the logo and packaging for its signature brand, Sam Adams Boston Lager, the pioneering craft beer debuted in 1984.
Brandimage has design the packaging for a new perfume for men, Van Cleef & Arples in New York, in the art deco tradition.
IdeaWork Studios creates the packaging, logo, and flavor illustrations for Momenti Spirited Ice Creams.
Graphic design firm Wink has developed the packaging for a new fall scent from candle and gift fragrance studio Thyme.
Old Blue Last is an historic pub as well as the name for a new beer from Vice Media and Anheuser-Busch, with design support from Safari Sundays.
Young & Laramore helps revive an iconic beer with new package design, instore executions and a campaign that pays tribute to the 1940s.
Mezcal Doña Natalia brand is making its mark with branding and packaging designed to appeal to women with help from Neenah Packaging and its Neenah Box Wrap Premium collection.
Chase Design Group’s Swiffer redesign creates a broad portfolio of assets including logo and packaging that unify and modernize the brand.
With new products and looking to expand its presence and notoriety, TP-Link introduces a new identity designed by Futurebrand.
California design firm Strohl has created clean and modern brand and package design for a new fried chicken restaurant that features healthier and sustainably raised fast food.
Ideas that Kick recently partnered with Born Free dog food to show how surrounding a brand in design can elevate a business’ outlook.
Celebrities at the Emmy Awards Governors Ball received special swag: 4 new candy bars by Dove Chocolates in a custom box designed and produced by Craig Chrisman of Prestar Packaging with an assist from Neenah Packaging materials.
Jovenville of Newport CA developed a simple yet attractive campaign for this year’s Grammy Camps which include collateral and packaging.