Brandimage executives Scott Lucas and Jennifer Bethke discuss emerging approaches to managing brand design from several large CPG companies.
Auston Design Group created the branding and package design for Humboldt Distillery’s organic, small batch vodka, with help from the local Dungeness crab and Neenah ESTATE® No. 8 labels.
KIND asked Chase Design Group to position its new snack bars by leveraging cues from the juicing category.
NYC design studio, The Collected Works, provided art and design for a recently completed compilation album in tribute to The Grateful Dead.
Pavement, the San Francisco creative and design studio, developed the packaging for Cooper’s Classic, a whisky named for author James Fenimore Cooper.
Branding and packaging for a new Asian fusion restaurant in Atlanta features an updated zodiac and menus that are primed for orgami.
Chase Design Group has developed the identity and packaging for Mike’s Hot Honey, a chili-infused honey that seeks mass distribution.
The design team at Brown-Forman developed an eye-catching holiday gift box for recently introduced Jack Daniel’s Tennessee Fire brand, with the help of Textile Printing Company and Neenah Folding Board.
Package design for a box of dreams (actually three bottles of Dreaming Tree Wines) raised several challenges that were solved with some smart engineering, graphics, and SILKTOUCH from the Neenah® Box Wrap Collection.
Spring Design Partners found inspiration in Van Gogh’s artistry to rebrand and repackage Van Gogh Vodka
Perspective: Branding redesigns packaging for Cheez Doodles to focus on intense flavors and expanded products, including New York Mets Cheez Doodle Baseballs.
LRXD has designed the identity and packaging for DripJoy, a single-serve coffee pod subscription service.
Boston Beer Co. has redesigned the logo and packaging for its signature brand, Sam Adams Boston Lager, the pioneering craft beer debuted in 1984.
Haugaard Creative is the design firm behind Quaker Instant Oatmeal’s Bring Your Best Bowl promotion which now involves urging consumers to taste and vote for their favorite.
IdeaWork Studios creates the packaging, logo, and flavor illustrations for Momenti Spirited Ice Creams.
Kodak redesigns its logo for the first time in a decade, opting to bring back the iconic “K” that was introduced back in 1971.
Old Blue Last is an historic pub as well as the name for a new beer from Vice Media and Anheuser-Busch, with design support from Safari Sundays.
Packaging and advertising by TFI Envision help introduce a new product launch of BWD Diesel Fuel Injectors.
Mezcal Doña Natalia brand is making its mark with branding and packaging designed to appeal to women with help from Neenah Packaging and its Neenah Box Wrap Premium collection.
Hornall Anderson’s redesign of Progresso pays homage to the heartiness, wholesomeness and health-consciousness of the brand’s product line.
With new products and looking to expand its presence and notoriety, TP-Link introduces a new identity designed by Futurebrand.
Ideas that Kick recently partnered with Born Free dog food to show how surrounding a brand in design can elevate a business’ outlook.
Design Bridge has developed a new packaging design for Gordon’s gin, including a heart theme, a taller bottle, and a hand drawn label.
Jovenville of Newport CA developed a simple yet attractive campaign for this year’s Grammy Camps which include collateral and packaging.
New York-based creative agency JWALK focused on shelf presence in its branding and design for Viva XXXII Tequila.