Dolby Labs asked 22 artists and designers to create artwork that plays off its familiar Double-D logo. Pentagram, Gretel, Mucho and Young Never Sleep studios are among the participants.
Category: News
New SYFY Identity Renews Commitment To Genre
Creative branding agency Loyalkaspar teamed with SYFY to create an updated visual identity for the network across all linear, digital, social and experiential platforms.
Michelin Man Gets Lean and Mobile
The famous Michelin Man logo has evolved from a 3D presence to a slimmer two-dimensional version that is in line with the company’s future-oriented “on the move” positioning. Not to mention that the new, lighter version also works better for digital and social media.
Banking Brand Sets Students On Road To Debt Freedom
Working with Darien Rowayton Bank, Brand Union has created an online loan service called Laurel Road. The brand reflects optimism for students and young professionals looking for freedom from debt.
Siegel+Gale Marks The Spot For Location Tech Firm
GroundTruth, which specializes in location technology, has rebranded including a new name and new visual identity developed by Siegel+Gale.
Stocksy Brings It Unique Collection To Adobe Stock
Stocksy United, an artist-owned platform co-op that provides premium photos and videos, signed its first content distribution agreement with Adobe.
2017 Educators to Watch
Design education and educators have more influence than ever on the fast-changing shape of design, media and culture. In this spirit, GDUSA presents its “2017 Educators To Watch.”
A Stellar Performance By Bruce Mau Design
Bruce Mau Design (BMD) developed all touchpoints for Stellar, a high performance makeup that takes its brand story from the cosmos.
GDUSA’s American Graphic Design Awards Are Now Open
GDUSA’s 54 year old flagship competition is open everyone in the community from design firms to ad agencies to inhouse departments to freelancers to students. For 2017, to make the awards annual more comprehensive, we opened for entries later than usual and will stay open until the Fall.
Colorful Star Graphics Shine For Franke+Fiorella
Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.
JKR Styles New Haircare Brand
Jones Knowles Ritchie has developed a comprehensive visual identity system for new haircare brand, FORM, while design firm Bone+Black is responsible for the bottle structure.
Mass Mutual Logo Symbolizes Holistic Solutions
MassMutual’s new logo by The Working Assembly is boldly blue with white dots to represent people, connections, and a new era of holistic financial solutions. Johannes Leonardo was in charge of overall creative and strategy.
Landor Identity Captures Human Conversation
For a leader in contact center solutions, Landor crafted a new identity and brand that captures the adaptability and fluidity of human conversation.
54th Annual Print + Paper Survey
GDUSA’s 54th annual print design survey sponsored by Verso Corporation. Print and paper have classic strengths that keep it in the media mix and help it stand out from the digital and social media clutter.
New Website Showcases Best Dimensional Designs You’ve Never Seen
Structural Graphics has launched an inspirational website for graphic designers entitled SG Unfolded. it showcases innovative designs for dimensional printing that are intended to please and inspire.
Sappi NA Sustainability Report Focuses on People, Planet and Prosperity
Sappi North America has released it 2016 Sustainability Report which showcases strong performance in sourcing, safety, solid waste and more.
A Refreshing Point of Hue
The recent refresh of the CLASSIC® Papers portfolio was more than a year in the making. Neenah Brand Manager Kathy Kemps and design partner Pum Lefebure of Design Army provide answers about this ambitious undertaking.
Conceiving A Premium Beauty Brand For Pregnancy
ButterflyCannon has created the positioning, identity and package design for a luxury beauty line specifically for pregnancy.
Bulletproof Cleans Up Oscar Mayer Package Design
Bulletproof has refreshed the packaging design for Oscar Mayer Hot Dogs to coincide with healthful recipe changes to its entire line of products.
Jennifer Morla Honored By Cooper-Hewitt National Design Awards
Cooper-Hewitt, Smithsonian Design Museum announces National Design Award honorees in 11 categories of various disciplines including Communications Award winner Jennifer Morla.
A Little Book Of Big Ideas About Small Details
The Republik produces a little book of big ideas for a client who is into small details.
US Postal Service Having A Ball
In June, the U.S. Postal Service will release first-of-a-kind stamps with the look and feel of actual balls used in eight popular sports.
Mohawk Maker Quarterly Celebrates The Power of Partnerships
This issue explores the ebb and flow of partnerships from 18th century patrons to 21st century communes.
Blue Apron Orders Wine With Dinner
Siegel + Gale helps Blue Apron add wine to its offerings with a new package design and an identity system tweak.
The Powerful Role PRINT 17 Plays in the Impact of Design
PRINT 17 presents more than 50 education sessions that shed light on the design/creative process, packaging, marketing and sales, business growth strategies, new emerging technologies and more.
Airbnb and Hearst Launch Print-Only Travel Magazine
Airbnb and Hearst are partnering on a new print-only magazine — Airbnbmag — that reaches newsstands and host coffeetables in late May. Editorial is shaped, in part, by data-mining of Airbnb website visitors.
Designers Compose Symbol For Leonard Bernstein Centennial
Chermayeff & Geismar & Haviv creates the visual identity for the Leonard Bernstein Centennial in 2018. The symbol combines a bold red “B” and a specially drawn G-clef.
Bleeding Edge About.com Redesigns as Dotdash
Dotdash is the new name and look of internet pioneer site About.com as it continues to evolve into a vertical, multi-branded site.
Dear Marketers, Your Future Is Definitely Female
Hornall Anderson’s Kristin James on how to stop selling to women and start creating for them.
Relaxing Retro Colors Pitch Baseball Nostalgia
Vincent Romeo designed the graphics for Major League Baseball’s 2017 Spring Training with summer camp on his mind.
HuffPost Redesign Signals New Accessibility
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Lance Wyman To Headline 2017 SEGD Conference
The 2017 SEGD Conference brings designers and local experts together for a three-day event that features workshops and charrettes, design tours, NEXPO floor, networking socials and thought leadership sessions.
McDonald’s Goes Monochrome and Social Media Pushes Back
McDonald’s plans new monochrome uniforms for its 850,000 employees in the US. The company positions them as comfortable and proud. Social media sees a dystopian.
Beanz Meanz Heinz Comes To Life On Limited Edition Cans
Jones Knowles Ritchie (JKR) is helping to mark the 50th anniversary of the iconic Beanz Meanz Heinz slogan with limited edition packaging in the UK.
Timberwolves Branding Reflects Twin Cities Character
RARE Design of Hattiesburg MS has revamped the NBA’s Minnesota Timberwolves brand and logo to signal a “new era of Timberwolves basketball.”
The Orwells Add Mystery To Their Latest Album Cover
With the release of their third album, Terrible Human Beings, American rock band The Orwells turned to O’Keefe Reinhard & Paul for a cover design that gave meaning to the music.
Nothing Flat About Graphics For High Tech Complex
Poulin + Morris created a comprehensive approach to presenting information with dimensionality; nothing is flat or conventional in this program for Route 128 corridor complex called The District Burlington.
Odgis Uses Infographics To Tell Vornado Sustainability Story
Odgis + Company has designed the 2016 Vornado Realty Trust Sustainability Annual Report to underscore the client’s belief that sustainability as a business strategy provides material value to all stakeholders.
Dana Arnett Is AIGA President-Elect and 5 New Board Members Named
The AIGA has named five new board members and Dana Arnett will work closely with Su Mathews Hale in a presidential transition.
Gail Anderson To Creative Director at SVA Inhouse Studio
School of Visual Arts has promoted Gail Anderson to Creative Director of the Visual Arts Press (VAP), SVA’s inhouse design studio.