Y&L recommended giving the name, Newfields, to the Indianapolis Museum of Art’s 152-acre campus. In addition to the brand strategy and name, Y&L crafted Newfields’ identity system and even the core tenets of a visitor’s experience.
Category: News
Hinterland Designs SVA Book With No Beginning, Middle or End
Scott Buschkuhl of Hinterland designed the School of Visual Arts’ Senior Library, a longstanding tradition that captures the work of design and advertising students as they embark on their careers.
MICA MFA Student Discovers Long Lost Albanian Alphabet
The masters thesis by recent MICA graduate Edon Muhaxheri has led to the discovery of a long lost Albanian alphabet, which he redesigned and digitized in a new font family.
2017 American Inhouse Design Awards
GDUSA’s American Inhouse Design Awards™ is the original and premier showcase for inhouse design work.
Enter Now! 2017 GDUSA Health + Wellness Design Awards
Sponsored by Erickson Stock. This annual competition covers the field from traditional medicine, to healthy lifestyles to public health issues. The deadline for entries is August 18.
Total Eclipse of Sun Yields Hot Stamp and Cool Folio
A 6x 9 inch folio accompanies and protects a unique USPS Forever Stamp that commemorates the August 21, 2017 total eclipse of the sun.
Pizza Chain Hopes Trippy Menus Are Liberated
BooneOakley organizes fantastical menus for the Mellow Mushroom pizza chain.
Siegel+Gales Puts Fresh Face On Beauty Brand Birchbox
Siegel+Gale has created a visual identity for online cosmetics retailer Birchbox that appeas to “The Beauty Majority” where beauty is fun rather than an obsession.
Expressive Type Legend Alan Peckolick … 1940-2017
Legendary graphic designer Alan Peckolick has died of a fall. He built a reputation using letterforms to solve design problems and was well known for his passion for type.
Kick Looks At Minnesota Opera From New Angles
Branding and design agency Kick partnered with Minnesota Opera on a rebrand that underscores innovation and vitality.
Safari Sundays Sea Salt Branding Respects The Elements
Safari Sundays has rebranded Amagansett Sea Salt which is hand harvested and sun-dried in small batches.
A Message From Veritiv – Escape On Endurance®
Veritiv and its Endurance® coated paper line is co-sponsor of the 2017 American Inhouse Design Awards presented by GDUSA.
New Mohawk Guide Pushes The Envelope
Mohawk has released A Maker’s Field Guide to Envelopes, the latest in a series of guides designed to inspire and educate designers, their clients and printers.
Pedestrians A Priority In University of Utah Wayfinding System
Michael Courtney Design is behind an orientation strategy, vehicular graphics and pedestrian-focused wayfinding and signage Master Plan for the sprawling University of Utah campus in Salt Lake City.
LIFEWTR Packaging Series Features Female Artists
Pepsi-owned LIFEWTR is celebrating the work of women artists on their bottles.
Farmland Inspires Indiana Pacers’ New Uniforms
The Indiana Pacers of the National Basketball Association have unveiled new uniforms, a new logo and court graphics.
ASICS Brand Energized By Bruce Mau Design
Bruce Mau Design helps ASICS express a more joyful brand, including a new custom typeface by Kontrapunkt and an upbeat color palette.
What Would Darcy Do?
IdeaWork Studios developed the identity for Washington DC’s The Darcy Hotel and two of its dining destinations. “Our strategy was to create the persona behind The Darcy, and then stay true to that mindset,” explains Jay Schwartz, the design firm’s founder and CCO.
Print 17 Announces 44 ‘Must See’ Technologies
PRINT 17, the most comprehensive graphic communications gathering in the Americas, announces its 2017 MUST SEE ’EMS. The show takes place Sept 10-14 at McCormick Place South in Chicago.
Delta and Wieden + Kennedy Build On Wall Theme
Delta Airlines and Wieden + Kennedy are are using a wall in the Williamsburg section of Brooklyn NY to depict the 133 airport codes that one can fly to from New York City on Delta.
Alexander Isley Firm Goes Forward By Looking Back
Alexander Isley Inc. helps focus outreach and communications for Young Audiences New York.
Two Typefaces Help Aetna Reposition As Health Partner
Brand Union has reimagined a new visual identity for healthcare giant Aetna, which is transitioning from health insurance provider to a full-scale, consumer-focused health partner.
Pioneer Graphic Designer Margo Chase Dies In Plane Crash
Award-winning and influential graphic designer Margo Chase died in a plane crash on July 22.
C&G Partners Juxtapose Science and Art For Rockefeller University
C&G Partners, whose specialty is design for culture, has transformed biomedical imagery into modern art to help brand and elevate The Rockefeller University’s profile.
Enter Now! GDUSA’s American Graphic Design Awards
GDUSA’s 54 year old flagship competition is open everyone in the community from design firms to ad agencies to inhouse departments to freelancers to students. In 2017, to make the awards annual more comprehensive, we opened for entries later than usual and will stay open thru September 22.
Eleven Respects The Monkey In SurveyMonkey Refresh
Eleven collaborated closely with the SurveyMonkey team to bring curiousity to life in a comprehensive repositioning of the brand.
Danone Global Identity Signals Healthier Choices Manifesto
Danone’s new global identity embraces the company’s new ‘One Planet. One Health’ positioning.
The Diplomat Revives Mystique of A Bygone Era
Korn Design’s strategy and graphics help reintroduce and rejuvenate a venerable South Florida beach resort.
RISD Graduate Exhibition Graphics Are Hyper-Adaptive
Two RISD MFA’s designed a hyper-adaptive, modular and scalable identity for the school’s 2017 Graduate Thesis Exhibition.
TDC To Honor Dutch Typographer Gerard Unger
On July 18, Dr. Gerard Unger will receive the TDC Medal, first awarded to Hermann Zapf back in 1967.
Discreet and Gender Neutral Condom Packaging for Trojan
Invok was tasked with branding and packaging the new Trojan XOXO to help position it as a gender-neutral product more comfortable for women and men to purchase and use.
Pentagram’s Bold Brooklyn Brand For City Point
Pentagram designed a bold Brooklyn identity for City Point, a new food, shopping and entertainment destination in downtown Brooklyn.
X Marks The Spot For New IT Giant’s Logo
Siegel+Gale creates a new logo for $25 billion IT services provider DXC Technology. The logo uses the “X” to indicate the transformative nature of the client.
Kevin Hall Design Marks 25th Anniversary
Kevin Hall Design of Milford CT marks its 25th anniversary in business creating logos, brands and identities.
SEGD Honors Lorenc, Kolar, MD Anderson Cancer Center
SEGD has presented its highest honors for 2017 to Jan Lorenc, Kelly Kolar, MD Anderson Cancer Center, and SH Immersive Environments.
Charter School Identity Steeped in Hmong Culture
UNO Branding has created a contemporary and culturally resonant identity for Hmong College Prep Academy.
Wolff Olins Helps Makes Hive More Human
Wolff Olins is helping the Hive smart home brand be less about tech and more about real people and their everyday lives.
Colle McVoy Dives In For USA Swimming
As part of its work with USA Swimming, Colle McVoy has launched a new poster collection to promote “The Funnest Sport There Is.”
2017 GDUSA Student Design Awards
This year, we have added a dedicated awards contest because the truth is that students and educators have increasing influence on the changing shape of communications, media and culture.
Global Artists Re-Interpret Dolby Logo
Dolby Labs asked 22 artists and designers to create artwork that plays off its familiar Double-D logo. Pentagram, Gretel, Mucho and Young Never Sleep studios are among the participants.