Siegel+Gale creates a corporate brand for Bristol Myers Squibb that emphasizes compassionate care and putting patients first.
Category: News
ECP Agency Sees Unity In Distance
A coronavirus PSA from Extra Credit Projects promotes unity and social distancing.
Sparking New Era For Tencent Games
DesignStudio unveils its rebrand for leading games company, China’s Tencent Games, that it hopes will spark moments of happiness and imagination.
Braille Institute Launches Typeface for Low Vision
The Braille Institute introduces Atkinson Hyperlegible font designed specifically to help with legibility and to improve readability for people with low vision.
K-Y and Design Bridge Put Females First
Design Bridge New York and K-Y have announced new branding and packaging that champion female sexual empowerment and equality in the bedroom.
frog Jumps To Latin America
frog opens a new studio in Mexico City enabling local and global clients in the region to have access to over 50 years of design expertise.
Alexander Isley’s New Identity Is For The Birds
Alexander Isley develops a bold, simple and distinctive look for Ripley Waterfowl Conservancy, keeping in mind “the world has enough engraving of birds in circles.”
How Design Live: A Design Conference Unlike Any Other
HOW Design Live’s 2020 conference in early May brings together the brightest minds from top brands; use promo code GDUSA10 for a big discount.
Less Is More In Pantone Fashion Palette
Pantone Color Institute has released its Autumn/Winter 2020/2021 Fashion Color Trend Report; it’s a color palette ‘stripped of excess’.
Drone Logo Shows What’s (Im)possible
Chermayeff & Geismar & Haviv has designed a logo for a drone maker startup named Impossible Aerospace.
Largest Paper Fashion Show Set For Denver
The One Club for Creativity Denver’s 16th Annual Paper Fashion Show, which features extravagant fashions and ensembles made by local designers, is set for April 30.
Alysha Smith to CEO of Utah’s modern8
Alysha Smith is now CEO of strategic brand design consultancy modern8 She was Managing Director of the agency, has been inhouse at Banana Republic and Gap, was recently director of Salt Lake Design Week.
Moving Brands Attends To Eventbrite Graphics
Eventbrite asked Moving Brands to help develop a brand that would reinforce the impact of its upcoming sale of public shares.
Lancaster Is CD at HOK’s Experience Design Group
Jeff Lancaster is the new creative director for HOK’s Experience Design group based in Los Angeles .
Design For Equity and Resilience
Vermont College of Fine Arts is ‘The MFA That Graphic Designers Deserve’ according to design justice advocate and VCFA guest designer Jessica Bellamy.
The One Club Partners With Spotify For Portfolio Night
The One Club for Creativity has announced a partnership with Spotify to serve as exclusive sponsor of the club’s 2020 Portfolio Night All-Stars program.
B&T Captures Geek Culture For SYFY Wire
Block&Tackle rebrand for SYFY WIRE, an editorial brand for fans of sci-fi, fantasy and horror, taps into comics and fan-made aesthetics.
Pentagram Empowers Car Buyers
Pentagram’s Michael Gericke and team collaborated with TrueCar on a brand identity that makes the experience of shopping for a car more uplifting and less stressful.
2020 People To Watch: Nakita Pope
GDUSA’s 57th annual People To Watch special feature is now at the printer. While we wait patiently for the presses and bindery to work their magic … we are previewing our selections … here is Nakita M. Pope of Branding Chicks.
Joe Bosack Tames CC Tiger Logo
The Colorado College Athletic Department has a simpler and more flexible tiger logo for its array of teams and facilities.
2020 People To Watch: Carlos Caicedo
GDUSA’s 57th annual People To Watch special feature is now at the printer. While we wait patiently for the presses and bindery to work their magic … we’ll preview our selections … beginning with GAF Creative Director Carlos Caicedo.
BBB’s Bennie Johnson Heads AIGA
AIGA has named a new Executive Director: Bennie F. Johnson. He comes over from the Better Business Bureau. The search process was led by the Board of Directors and executive search firm Nonprofit HR.
Rick Valicenti’s Thirst Closes Shop
Thirst has closed but founder Rick Valicenti has plans while partners John Pobojewski and Bud Rodecker find continuity in new firm
Thinkso Branding Distinguishes Choate Businesses
After redesigning Choate’s law firm website, Thinkso turned its attention to rebranding their investment advisory and to developing a new website for it.
Haberman Plants Logo For Natural Food Retailers
Haberman’s goal for rebranding INFRA was to make it clear, at a glance, that the organization serves as a connector, resource and leader for natural foods retailers.
San Francisco Eyes Anti-Ageism
San Francisco’s Most Likely To agency has created one of the nation’s largest anti-ageism campaign.
Kearney Rebrand Features Crowdsourced Imagery
Kearney engaged Siegel+Gale to help it develop a rebrand that emphasizes its people-oriented approach to consulting.
Bespoke Book For Bryn Mawr Business
Warkulwiz Design Associates has published a bespoke book spotlighting the rich history of a Bryn Mawr PA jeweler at the behest of a leading Philadelphia-area philanthropist.
Waterdogs Net Fearless Logo
The Premier Lacrosse League has approved a new expansion team called the Waterdogs, and the creative work has been led by Fortnight Collective.
Eastern Airlines Maps Return
Eastern Airlines returns to the marketplace with a fresh brand by creative agency Mechanica and brand strategy boutique Playbook Studio.
Space Force Launches Logo (Controversy)
The U.S. Space Force, officially the sixth branch of the military after a Congressional vote, has revealed its official logo.
Planetarium Logo Reaches Orbit
Ninety years in the making, the Adler Planetarium in Chicago is unveiling a new brand that takes cues from the sky.
Iridescence Brings Beauty Brand To Light
LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand focusing on its Ópalens luxury sunless tanner.
End Of A Chapter For Hornall Anderson
Venerable Seattle WA-based Hornall Anderson is now Sid Lee.
‘Next Evolution’ of Carbone Smolan
Carbone Smolan Agency has entered into a strategic alliance in NYC with the Chicago-based firm 50,000feet (“50k”).
RARE Design Wins Golden Glove
MLB’s Milwaukee Brewers franchise is retiring its script logo in favor of an updated version of its iconic “ball-in-glove” symbol for its 50th anniversary.
HUSH Welcomes Creative Technologist Nicole Messier
As Lead Creative Technologist at HUSH, Nicole Messier works closely with the design teams.
Trollbäck+Company Adds Bishop and Roberts
Trollbäck+Company appoints Bo Bishop as Executive Director, Creative Strategy and Fran Roberts as Creative Director.
Pepsi Likes New Tagline For 2020
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
Shepard Fairey Shakes Up Monkey Shoulder
A new Monkey Shoulder ad and branding campaign is a collaboration among Space agency, Shepard Fairey’s SNO design studio, and Here Design.