Dolby Labs asked 22 artists and designers to create artwork that plays off its familiar Double-D logo. Pentagram, Gretel, Mucho and Young Never Sleep studios are among the participants.
Category: Fresh
New SYFY Identity Renews Commitment To Genre
Creative branding agency Loyalkaspar teamed with SYFY to create an updated visual identity for the network across all linear, digital, social and experiential platforms.
Michelin Man Gets Lean and Mobile
The famous Michelin Man logo has evolved from a 3D presence to a slimmer two-dimensional version that is in line with the company’s future-oriented “on the move” positioning. Not to mention that the new, lighter version also works better for digital and social media.
Banking Brand Sets Students On Road To Debt Freedom
Working with Darien Rowayton Bank, Brand Union has created an online loan service called Laurel Road. The brand reflects optimism for students and young professionals looking for freedom from debt.
Siegel+Gale Marks The Spot For Location Tech Firm
GroundTruth, which specializes in location technology, has rebranded including a new name and new visual identity developed by Siegel+Gale.
Stocksy Brings It Unique Collection To Adobe Stock
Stocksy United, an artist-owned platform co-op that provides premium photos and videos, signed its first content distribution agreement with Adobe.
A Stellar Performance By Bruce Mau Design
Bruce Mau Design (BMD) developed all touchpoints for Stellar, a high performance makeup that takes its brand story from the cosmos.
Colorful Star Graphics Shine For Franke+Fiorella
Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.
Mass Mutual Logo Symbolizes Holistic Solutions
MassMutual’s new logo by The Working Assembly is boldly blue with white dots to represent people, connections, and a new era of holistic financial solutions. Johannes Leonardo was in charge of overall creative and strategy.
Landor Identity Captures Human Conversation
For a leader in contact center solutions, Landor crafted a new identity and brand that captures the adaptability and fluidity of human conversation.
New Website Showcases Best Dimensional Designs You’ve Never Seen
Structural Graphics has launched an inspirational website for graphic designers entitled SG Unfolded. it showcases innovative designs for dimensional printing that are intended to please and inspire.
Sappi NA Sustainability Report Focuses on People, Planet and Prosperity
Sappi North America has released it 2016 Sustainability Report which showcases strong performance in sourcing, safety, solid waste and more.
A Refreshing Point of Hue
The recent refresh of the CLASSIC® Papers portfolio was more than a year in the making. Neenah Brand Manager Kathy Kemps and design partner Pum Lefebure of Design Army provide answers about this ambitious undertaking.
Jennifer Morla Honored By Cooper-Hewitt National Design Awards
Cooper-Hewitt, Smithsonian Design Museum announces National Design Award honorees in 11 categories of various disciplines including Communications Award winner Jennifer Morla.
A Little Book Of Big Ideas About Small Details
The Republik produces a little book of big ideas for a client who is into small details.
US Postal Service Having A Ball
In June, the U.S. Postal Service will release first-of-a-kind stamps with the look and feel of actual balls used in eight popular sports.
Mohawk Maker Quarterly Celebrates The Power of Partnerships
This issue explores the ebb and flow of partnerships from 18th century patrons to 21st century communes.
Airbnb and Hearst Launch Print-Only Travel Magazine
Airbnb and Hearst are partnering on a new print-only magazine — Airbnbmag — that reaches newsstands and host coffeetables in late May. Editorial is shaped, in part, by data-mining of Airbnb website visitors.
Designers Compose Symbol For Leonard Bernstein Centennial
Chermayeff & Geismar & Haviv creates the visual identity for the Leonard Bernstein Centennial in 2018. The symbol combines a bold red “B” and a specially drawn G-clef.
Relaxing Retro Colors Pitch Baseball Nostalgia
Vincent Romeo designed the graphics for Major League Baseball’s 2017 Spring Training with summer camp on his mind.
HuffPost Redesign Signals New Accessibility
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
McDonald’s Goes Monochrome and Social Media Pushes Back
McDonald’s plans new monochrome uniforms for its 850,000 employees in the US. The company positions them as comfortable and proud. Social media sees a dystopian.
Beanz Meanz Heinz Comes To Life On Limited Edition Cans
Jones Knowles Ritchie (JKR) is helping to mark the 50th anniversary of the iconic Beanz Meanz Heinz slogan with limited edition packaging in the UK.
Timberwolves Branding Reflects Twin Cities Character
RARE Design of Hattiesburg MS has revamped the NBA’s Minnesota Timberwolves brand and logo to signal a “new era of Timberwolves basketball.”
The Orwells Add Mystery To Their Latest Album Cover
With the release of their third album, Terrible Human Beings, American rock band The Orwells turned to O’Keefe Reinhard & Paul for a cover design that gave meaning to the music.
Nothing Flat About Graphics For High Tech Complex
Poulin + Morris created a comprehensive approach to presenting information with dimensionality; nothing is flat or conventional in this program for Route 128 corridor complex called The District Burlington.
Odgis Uses Infographics To Tell Vornado Sustainability Story
Odgis + Company has designed the 2016 Vornado Realty Trust Sustainability Annual Report to underscore the client’s belief that sustainability as a business strategy provides material value to all stakeholders.
Dana Arnett Is AIGA President-Elect and 5 New Board Members Named
The AIGA has named five new board members and Dana Arnett will work closely with Su Mathews Hale in a presidential transition.
Gail Anderson To Creative Director at SVA Inhouse Studio
School of Visual Arts has promoted Gail Anderson to Creative Director of the Visual Arts Press (VAP), SVA’s inhouse design studio.
Keeping The Magic In Cannabis Marketing
RADbranding brand and package design seeks to change attitudes about cannabis use by focusing on its magical qualities.
Stock Collection Adds Bold & Unusual Color Combinations
To give creative more pop, the new Adobe Stock collection is full of bold and unusual color combinations.
Neenah and Design Army Reinvent CLASSIC® Papers Portfolio
Neenah and Design Army ask creatives to Think CLASSIC® Papers.
Red Peak Brands New MetLife Spin Off
Red Peak has developed a visual identity system for new MetLife spinoff that specializes in life insurance and annuity solutions.
New Nickelodeon Look Mixes Real Kids and Nick Characters
Nickelodeon is debuting via Superestudio, a brand refresh of its on-air and online look that seeks to make the world a more playful place.
And The Academy Membership Goes To …
Design Army kit welcomes new members and elevates membership in the Academy of Motion Picture Arts & Sciences.
Maple Leaf Flies Again In New Air Canada Livery
Air Canada has refreshed its graphic look and uniforms, thanks to Tyler Brule’s Winkcreative and Christopher Bates, respectively.
P&G Adopts Gender Equality Umbrella Campaign
In connection with International Women’s Day, P&G and agency Badger & Winters is running a corporate umbrella campaign against gender bias.
Tyson Rebrand Supports New Sustainability Model
Brand Union has rebranded Tyson with a weathervane to hearken back to the family farm, and to support new antibiotic-free and sustainability initiatives.
Paper Is In Fashion
The Art Directors Club of Denver sets April 6 as the date for its annual Paper Fashion Show, said to be the largest in the nation.
Groundbreaking Design Firm Celebrates Its 60th Anniversary
Chermayeff & Geismar & Haviv is celebrating its 60th anniversary, making it one of the most enduring completely independent firms in the graphic design industry.