Creative agency Landscape develops an identity and website for disability-inclusive housing organization The Kelsey. The identity focuses on inclusion through whimsical illustrations, bold type, and a color palette based on skin tones.
Category: Fresh
Match.com Brand Communicates Trust
Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.
Swarovski Logo Crystalizes New Era
Swarovski has unveiled a new logo and visual identity, to be revealed across all touch-points including packaging, retail and digital. Credits go to General Idea, a New York-based branding agency that is a favorite of many luxury and lifestyle brands.
Richard Poulin Shines Light On Rudolph de Harak
Richard Poulin has written a major monograph of an unsung hero of mid-century modernist graphic design. A trailblazing American graphic designer, Rudolph de Harak worked across multiple media in a career spanning five decades of the 20th century.
Pearlfisher Solution For McDonald’s Playful and Pragmatic
Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.
COLLINS Composes Interactive Symphony
COLLINS launches a new vision for the 108-year-old San Francisco Symphony that seeks to redefine classical music for modern audiences. Responsive and variable fonts are a key element.
Moynihan Train Hall Branded As Gateway
W&CO brands the Moynihan Train Hall, New York’s most significant infrastructure project in decades, as a warm and welcoming gateway with a strong sense of place.
Multiple Museum Logos Explore The Power Of Play
Providence RI-based agency NAIL Communications creates a brand new identity for the Providence Children’s Museum that emphasizes the importance and value of play.
New Logo For Biden White House
Along with an entirely new web design, the White House has a new logo by creative agency Wide Eye in collaboration with White House creative director Carahna Magwood and illustrator John Mata.
Logo Design Reveals Pfizer’s DNA
With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’
Rule29 + Oxide: Merger Meant To Be
Rule29 founder and principal Justin Ahrens has announce that Oxide Design Co. and Drew Davies have merged forces with his own Geneva IL-based agency ‘to continue to make creative matter® on an even larger scale.’
SECU Maryland: Seek and Ye Shall Find
Ad agency Planit launches a campaign and brand refresh for SECU Maryland, Maryland’s largest chartered credit union, to challenge the financial status quo and inspire those seeking financial wellness.
Standard Chartered Banks On Lippincott Rebrand
Lippincott has unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.
SCS Helps Discovery Move Massive Content Online
Independent agency SCS supported the Discovery product creative team’s challenge of preparing the user experience design for streaming app, Discovery+ and over 1,000 show titles for the Discovery+ platform.
FunctionFox Free For Small Teams
FunctionFox, a leading provider of timesheet and project management software, has released a new FunctionFox Free platform for freelancers, contract workers, or small teams getting started.
Shale Brewing Logo Redesigned By Site 14
Proactively designed by Joe Rosza of Site 14 with expansion in mind, Shale Brewing Company has a new logo that is modern but retains the brand’s signature orange color.
Nick and Elevation Slime NFL Playoffs
Creative company Elevation worked closely with Nickelodeon to develop branding for the ‘NFL on NickPlay,’ which aims to attract a younger generation to discover the excitement of the NFL in a fun and educational way.
GM Logo Accelerates Electric Future
General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.
JKR’s Tasty Burger King Rebrand
Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.
58 Years of GDUSA People To Watch
In anticipation of our 2021 GDUSA People To Watch annual feature coming soon, here is our roster of Past People To Watch for roughly six decades (1963-2020). You will find undisputed historical giants and many more legends, legends-to-be, as well as a few one-hit-wonders.
Pantone Reveals Color(s) of the Year
Pantone reveals Color of the Year 2021: Ultimate Gray and Illuminating, two independent colors that come together to convey a message of strength and hopefulness that is both enduring and uplifting.
Post-It Sticks To Flat Logo Trend
The new logo for Post-It brand has been simplified and, in so doing, has internet logo critics divided between bland (bad) and streamlined (good).
Joe Duffy Gets Dream Assignment
Founder and chairman of Duffy design group, Joe Duffy, has revealed a new brand identity for the longest standing Catholic high school in Minneapolis, his alma mater – DeLaSalle High School.
50,000feet Funds Student Arts Program
Agency 50,000feet is underwriting arts scholarships in partnership with the Chicago Public Schools and Design Museum of Chicago, and is providing financial support to The Cooper Union Saturday Program in NYC.
Sun Rises On UAS Network
North Dakota is developing the nation’s first network for beyond visual line of sight (BVLOS) unmanned aircraft systems (UAS). The Greteman Group developed the name, logo, and brand.
Kress Collection Gets A Close Up
C&G Partners has designed a website for the Samuel H. Kress Foundation that brings over 3,000 works of art from the Kress collection into the public view in a single place, and allows extreme close ups of the entire set.
Jewelry Brand Elegant and Badass
Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.
COLLINS M.AD About Next Generation
COLLINS is helping the Miami Ad School evolve into M.AD with a new brand strategy and a fluid logo that juxtaposes passion and playfulness with discipline and rigor.
Troup Issues Messages Of Hope And Support
In a bid to curb the number of those taking to the streets this past holiday season, the National Runaway Safeline (NRS) teamed up with independent agency Troup to issue messages of hope and support.
Students Bring SF Murals To Life
Academy of Art University is committed to giving back to the people and communities of San Francisco, including colorful murals created by students and alumni for all to enjoy. This video captures the spirit and underscores why the City by the Bay inspires aspiring artists.
Cooper Union Remembers Milton Glaser
‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.
PepsiCo Gets A Grip On New 2L
PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.
It’s Time To Flip Your Organization’s Brand Inside Out
Janice Cavaliere and Tana Hall of Gensler argue that in this ‘age of belonging’ organizations need to have the courage to give employees the agency to fulfill their purpose.
The Martin Agency Hatches Happy Mindset
Happy Egg Co. has rolled out its first work with The Martin Agency and illustrator Tom Brolga, setting the tone for a significant reposition of the fastest growing egg brand.
2020 Responsible Designers to Watch
Exclusively sponsored by Domtar, GDUSA presents it annual selection of leading creatives who exemplify the ‘designing for good’ movement.
Siegel+Gale Simplifies SADA Identity
SADA, a business and technology consultancy on track to become a billion-dollar Google Cloud partner, has introduced a new logo and refreshed its corporate brand for the first time in 20 years with the help of Siegel+Gale.
Academy of Art Offers Free Online October Workshops
Academy of Art University is offering a wide selection of art and design online workshops and webinars in October. These online workshops are offered free as part of the University’s innovative response to the pandemic.
FITCH Reimagines Walmart Experience
Walmart unveils a mobile-first in-store shopping experience. Brandon Boston of FITCH leads the effort which features a sleek design aesthetic, a layout that spotlights products, and end-to-end digital navigation.
Community Leader To Fashion Brand
10 Thousand Design recently completed a new brand identity system for the up-and-coming Houston White fashion apparel brand. The brand is tied to entrepreneur, designer and Minneapolis community leader Houston White who strives to create a more equitable world.
Cactus Offers Mental Wellness Platform To Ad Community
A lot of folks in advertising are struggling right now, so Denver-based agency, Cactus, wanted to give back to its community by unveiling their YOU at Agency mental health app.