‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.
Category: Fresh
PepsiCo Gets A Grip On New 2L
PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.
It’s Time To Flip Your Organization’s Brand Inside Out
Janice Cavaliere and Tana Hall of Gensler argue that in this ‘age of belonging’ organizations need to have the courage to give employees the agency to fulfill their purpose.
The Martin Agency Hatches Happy Mindset
Happy Egg Co. has rolled out its first work with The Martin Agency and illustrator Tom Brolga, setting the tone for a significant reposition of the fastest growing egg brand.
2020 Responsible Designers to Watch
Exclusively sponsored by Domtar, GDUSA presents it annual selection of leading creatives who exemplify the ‘designing for good’ movement.
Siegel+Gale Simplifies SADA Identity
SADA, a business and technology consultancy on track to become a billion-dollar Google Cloud partner, has introduced a new logo and refreshed its corporate brand for the first time in 20 years with the help of Siegel+Gale.
Academy of Art Offers Free Online October Workshops
Academy of Art University is offering a wide selection of art and design online workshops and webinars in October. These online workshops are offered free as part of the University’s innovative response to the pandemic.
FITCH Reimagines Walmart Experience
Walmart unveils a mobile-first in-store shopping experience. Brandon Boston of FITCH leads the effort which features a sleek design aesthetic, a layout that spotlights products, and end-to-end digital navigation.
Community Leader To Fashion Brand
10 Thousand Design recently completed a new brand identity system for the up-and-coming Houston White fashion apparel brand. The brand is tied to entrepreneur, designer and Minneapolis community leader Houston White who strives to create a more equitable world.
Cactus Offers Mental Wellness Platform To Ad Community
A lot of folks in advertising are struggling right now, so Denver-based agency, Cactus, wanted to give back to its community by unveiling their YOU at Agency mental health app.
Brandpie Delivers Unitary AmeriCorps Brand
Global consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps to increase understanding of the program and to connect with key audiences.
JMS Mural Stamps Out Corruption
John McNeil Studio leads the effort to create a mural, website, and downloadable posters in a bid to support the US Postal Service and bolster it during this unprecedented election.
CBX Helps Smucker Pivot
CBX partnered with the 123-year-old heritage brand to create an identity that reflected their roots in jams and jellies while also reflecting cross-category leadership and future ambitions.
Pantone Releases ‘Period’ Red
Pantone Color Institute partners with Intimina to release a custom Pantone red color emblematic of a period. The new red shade has been created to break the stigma around menstruation and promote period positivity.
Designers Resilient In Adversity
A GDUSA reader poll sponsored by Verso Corporation, papermakers extraordinaire, reveals a surprisingly positive can-do attitude among graphic designers in the face of adversity.
Uncle Ben’s Moves On From Racial Imagery
Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.
Pentagram Puts Drivers In The Mood
Pentagram has created a brand identity system for Waze, the navigation app that helps drivers work together to beat traffic. The identity updates the familiar Wazer symbol, introduces a set of new mood emojis, and streamlines the platform’s signature use of illustration.
Graphic Novel Illustrates Instinet Story
Thinkso reimagines the story of Instinet and the fintech revolution in the form of a graphic novel. The result is a visually rich, premium case-bound book that doesn’t just talk about innovation but also demonstrates it.
BRIGADE’s Science-Forward ‘Bat-Signal’
BRIDGADE helps bat conservationists disrupt the status quo and gain consumer trust with new branding that is unabashedly science-forward and features fearless conservationists in the field.
Iconic AIGA MN Design Camp Goes Virtual
The popular and iconic AIGA MN Design Camp takes place October 2-4 and will be virtual this year. Keynoters include Kevin Bethune, John Maeda, Nancy Lyons, and Sophia Yeshi.
Robinson To Bridge Gap At The Martin Agency
Award-winning creative Danny Robinson is named Chief Client Officer, a new post at The Martin Agency, which is intended to bridge the gap between the creative and account departments.
Gretel and The Athletic Get Inline
Gretel collaborates with sports new company The Athletic to develop fresh positioning and a new visual strategy, as well as a campaign that celebrates its commitment to smart long-form sports content.
Rule29 Gets Out The Vote
ShouldIVote.us is a colorful and easily navigable website, created by Rule29, that helps visitors by explaining how to register, why your vote matters, and why it is important to encourage family and friends to vote as well.
Paula Scher Goes Public With Love Story
This fall, Princeton Architectural Press publishes a behind-the-scenes account of Paula Scher’s relationship with The Public Theater, including hundreds of her iconic posters.
Y&L Goes Again For Paddletek
Y&L channels the pickleball addiction in a new digital campaign, ‘Go Again,’ a rallying cry for players to keep swinging, keep playing, and keep getting better.
Visualizing A Virtuous Cycle
Chermayeff & Geismar & Haviv have designed the logo for Corus International, the new parent brand for Lutheran World Relief and IMA World Health.
Burns Group Gives App A Mommy-Approved Rebrand
Kindeu, a paid early childhood development app, tapped independent agency Burns Group to help differentiate themselves in a sea of free parenting resources and to rebrand their entire identity.
Dreams In The Time of Covid
In new research, The Sleep Judge gathered information from over 1,000 people and had them describe the content, emotions, and colors of their dreams and nightmares. And two graphic designers brought the results to life.
Trollback Reshapes Culture of Sound
In advance of the launch of IRIS’ Flow Headphones, Trollback+Company delivered a brand foundation, logo and visual identity to help the audio brand standout in a sea of corporate audio and 3D sound technologies.
Carsation Becomes Skedaddle
Carsation becomes Skedaddle with rebranding from The Gate NY. Graphics support the value proposition of fast-turnaround, online used-car sales.
NASA Launches Mars 2020 Logo
For this summer’s launch of the Mars Rover, NASA asked Tobias van Schneider to design a symbol capturing the energy and legacy of space travel. The logomark appears on both the rover and on the 191-foot tall rocket ship.
Madwell Brands Discreet DTC Condoms
Champ, a new line of DTC condoms and lubricants tasked creative agency Madwell with developing their brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months.
Structural Custom Typography Reflects Landscape Architecture Practice
Noise 13 gives legendary landscape architects RHAA a rebrand with a nod to inspired spaces, including structural custom typography with geometric cuts and rules and earthy hues.
Aruliden All In On NYC Comeback
The Coalition for NYC Hospitality & Tourism Recovery has unveiled a roadmap to help sectors rally from the economic shutdown caused by COVID-19. These efforts include a revitalization campaign designed by Aruliden.
Landor Leads USA Anniversary Initiative
Very timely. Landor is working to build a sense of American unity through the America 250 Foundation. A multi-year campaign will build awareness for the nation’s 250th anniversary in 2026.
Custom Typeface Kicks Off Football Club Rebrand
Scottish creative agency See Saw has rebranded the venerable the Scottish football club, Rangers, with an assist from a custom typeface by Craig Black.
Brandpie Positions EO For Growth
Brandpie unveils a new identity for the Entrepreneurs’ Organization, which is intended to convey EO’s vision to help entrepreneurs connect and grow together.
Nesquik Packaging Simplified
Chase Design Group helps refocus the brand and give it higher shelf impact with a new rendition of the Quiky mascot.
Franke+Fiorella Branding Helps School District Excel
Franke+Fiorella has designed a spirited brand identity that reflects Hopkins Public Schools’ quest to deliver a world-class education.
AI Uncovers Must-Have Fall Colors
Pantone and Heuritech marry the science of artificial intelligence with color expertise to bring Fall 2020’s latest color trends.