Pentagram’s 2019 look for Shakespeare in the Park is fun and playful, with skewed bands of typography layered on color shapes in a Pop art palette, inspired by circus posters, bubble gum and Wonder Bread.
Category: Fresh
Trollbäck Social Campaign Raises Women’s Voices
An inclusive, intersectional social media campaign has helped to boost new applicants for its Ambassador Program by 70%. It was created by branding and design studio Trollbäck+Company.
Paula Scher Named SEGD Fellow
Pentagram Partner Paula Scher has been named the 2019 SEGD Fellow “for promoting the highest values in environmental graphic design and significantly contributing to the direction and growth of the field.”
Volkswagen Engineers Atonement Into New Branding
Volkswagen is addressing its emissions reporting scandal and introducing a “Drive Bigger” branding that looks to a positive and sustainable car-making future.
New Trulia Brand Gets Neighborly
Trulia has a new visual identity that takes it beyond simple real estate listings to provide a sense and aflavor of the neighborhood.
Y&L Inspired By Fashion Designer’s Signature Cut
Y&L’s campaign for the brand takes from Robert’s design signature of cutting on the bias and designing the duality of structure and flow, which is core to the concept for the identity and branding.
Proverb Helps Building Be Bold and Graphic
The two buildings that form The Graphic successfully bridge history and contemporary design, and the branding and graphics are brought to life by Proverb.
KASA Helps Bring Poster Museum To Life
KASA created four permanent interactive exhibitions that will foster visitor engagement and learning on many sensory levels.
Hotel Branding Says Weird is Welcome
Ragged Edge checks in with an unusual, even quirky, rebrand for Qbic, a series of affordable hotels that celebrate individuality and welcome character.
Rule29 Says Love Conquers All
Love conquers all! That is the hope behind Rule29’s new online community called LEO, whose mission is to encourage acceptance and love as an antidote to the divisiveness that surrounds us.
Must Data Science Brands Be Boring?
Stitzlein Studio developed a warm and human brand identity for Cloudera, a rising data analytics firm, in an industry known for unemotional marketing.
Isley Spin Art Creates Chaos + Clarity
For the past eight years, Isley Designers has worked with TEDMED to develop distinctive visual approaches for their annual gatherings, interpreting each year’s theme in a unique way.
Trillion Energizes Birch Family Services
Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities
UNO Creates Dynamic Brand For Smithsonian Latino Center
UNO Branding (UNO) is proud to announce the new brand identity of The Smithsonian Latino Center, (SLC) a center that promotes Latino presence within the Smithsonian.
MCD Charged With Designing Seattle Landmark
Seattle-based design firm MCD designs graphics and signage for the new King County Public Defenders Offices in the historic Dexter Horton Building.
Major Revision of ‘Brand Identity Essentials’ Released
This second edition of the massively popular original book features hundreds of new images and content.
Finn Partners Updates ABA Logo Design
The ABA worked with marketing agency Finn Partners, which Rives said went through dozens of possibilities before recommending the new logo design.
Handsome Designs Campus Safety App
bthere campus safety app, designed by Handsome, collaborates with It’s On Us to push back against sexual assault on campuses.
COE Designs Collateral While Print Guidelines Evolve
Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.
Brianna Wettlaufer Is Head of Content at Adobe Stock
Creative industry veteran Brianna Wettlaufer has been named Head of Content for Adobe Stock. She brings vast experience with both start-ups and creative-focused companies.
Monotype’s Alibaba Sans Helps Unify Worldwide Alibaba Branding
Custom-Designed Font Family, Alibaba Sans, Opened to Alibaba Partners and Customers at No Cost to Power On-Brand Designs.
Virgin Atlantic Diversifies Airline’s Emblem
Virgin Atlantic will replace its traditional emblem — an Alberto Vargas-inspired pin-up girl — with a diverse range of people who better represent ‘modern Britain’.
Post Typography Campaign For BMA Interrupts To Spark Dialog
Post Typography created a provocative promotional campaign for a lecture series on art, race, and social justice at the Baltimore Museum of Art
VIVA GLAM Social/Charitable Campaign
M∙A∙C Cosmetics celebrates 25 years since the brand started its fight against HIV and AIDS with the launch of the iconic VIVA GLAM Lipstick.
Interactive Stories of Northern Slavery
C&G Partners created a new interactive documentary web experience for Historic Hudson Valley that leverages web and UX design techniques to tell the human story of enslaved individuals in the colonial North.
Facebook Seeks Trust In Redesign
Facebook is redesigning its website and app to be more spare and to emphasize group connections. The ultimate goal is trustworthiness.
Sylvain Labs’ Out Of The Box WNBA Logo
The WNBA has a new logo with help from branding firm Sylvain Labs.
Jan Sabach Builds Identity For Baba Settlement
Jan Sabach created the identity for the Baba settlement in Prague is one of Werkbund’s six experimental settlements in Europe. This identity supports the efforts of Prague to be awarded a European Heritage Label recognition for the unique collection of 33 functionalist buildings.
Langton Creative Communicates Bold Message of Hope
The International Rescue Committee was looking for a fresh way to convey its values and communicate a message of hope. Langton Creative came back with very bold, out of the box concepts.
WPP’s Set Creative Addresses Blurring of Activations, Pop-Ups and Events
WPP’s SET Experience Group has consolidated its family of agencies, rebranded and relaunched as Set Creative in response to the blurring the lines between activations, pop-ups and live events.
Odgis Makes Visual Link For New REIT
Odgis + Company has designed the look and logo for a new REIT acquired by Blackstone and named Link Industrial Properties.
Character Designs Fluidity and Empathy Into Apostrophe Brand
Character has rebranded YoDerm as Apostrophe with new logo, palette, look and feel. The service provides online access to board-certified dermatologists plus skin-care products.
WSCA Tunes In Website Design By Boldwerks
Boldwerks has designed the website for WSCA – Portsmouth Community Radio’s new website.
Bernhardt Fudyma Energizes Penn Club
The Penn Club of New York enlisted Bernhardt Fudyma to develop a branding system that would unify and energize the look-and-feel of its member communications.
Gretel Repositions ‘Nike By You’ Brand
Creative agency Gretel has helped rebrand Nike ID as Nike By You, which gives consumers the chance to co-create their own sportswear with the iconic label.
Book Says Era Of Creative Egomaniacs Is Over
‘How To Do Great Work Without Being An Asshole’ is a straight-talking fun read with a serious point: in an age of greater transparency and accountability the age of the creative egomaniac is over.
Monotype’s Helvetica Now Responds To Modern Era
Monotype has introduced the Helvetica® Now typeface, a family of fonts reinvented by the Monotype Studio for the modern era.
Original ‘Skid Row’ Gets Authentic Sense of Place
Michael Courtney Design created wayfinding for Yesler Terrace, an historic and major housing development operated by the Seattle Housing Authority.
‘That Lady Thing’ Is A Platform For Social Change
Imagine if the Museum of Ice Cream actually served up social change instead of just social media moments. That is the idea behind ‘That Lady Thing’ which had its second showing at the recent International Women’s Day.
Abstract Symbol Eyes Animal Suffering
Chermayeff & Geismar & Haviv has designed a new simplified and abstract logo for Mercy For Animals, a non-profit founded by Milo Runkle to protect the rights of animals.