Aer Lingus’ new brand livery reflects the airline’s position as a modern and contemporary Irish brand. The refresh comes more than 20 years after the previous brand change.
Category: Fresh
Mastercard Drops Name From Brand Mark
With help from Pentagram, Mastercard has dropped its name from the familiar interlocking circles brand mark. The goal is to become a symbol brand like the Nike swoosh, Target bullseye, and Apple apple.
New NEA Logo Exudes Pride and Confidence
The new logo for the National Endowment for the Arts reflects the importance of the agency in giving all Americans the opportunity to participate in the arts.
Sagmeister & Walsh Want To Bring Back Beauty
Acclaimed designers Sagmeister & Walsh explore the essence of beauty and the transformative power of beautiful design.
Burns Group Campaign Anything But Flat
Burns Group develops a witty “Anything But Flat” campaign for Pura Still, a still spiked water, that lauds the lack of bubbles.
Bicoastal Chase Design Appoints Dunphy As NYC ECD
Chase Design Group has tapped industry veteran Steven Dunphy as Executive Creative Director for the New York office.
Custom Typeface Drives Comedy Central Branding
To advance Comedy Central’s new branding mantra, Everything Is Content, loyalkaspar created simplified concise language tailored to platform and user, supported by the Comedy Sans custom typeface.
10 Thousand Design Rebrands Nonprofit Proof Alliance
The Minnesota Organization on Fetal Alcohol Syndrome has been rebranded by 10 Thousand Design as the Proof Alliance so that it can better share its message with a broader audience.
Pentagram Celebrates Scholastic’s Iconic Characters
Pentagram’s environmental graphics for Scholastic’s corporate headquarters celebrate iconic children’s book characters in a series of artworks and installations.
Character Creates Identity For Minimalist Palm Device
Character helps electronics company Palm launch a new smart device that ditches the bells and whistles of smartphones in favor of a minimalist phone that encourages fewer distractions
Bank of America Flies New Flagscape
Bank of America’s Flagscape logo gets its first update since being introduced in 1998, reflecting a more modern brand that delivers both cutting-edge technology and high-touch solutions for clients.
Hitco Logo Promises Chart Topping Music
Chermayeff & Geismar & Haviv create the branding for Hitco, a new entertainment label dedicated to producing chart-topping music.
Soulsight Creates Intriguing Environment For Research
Branding agency Soulsight has created Soul-Lab, a non-traditional, lounge style, consumer qualitative research facility for focus-groups, collaborative brand workshops, brainstorms and break-out workspaces.
Emotional Kindertransport Exhibition By C&G Partners
C&G Partners designed this exhibit, which illuminates the story of the effort to bring thousands of Jewish children from Nazi Germany to Great Britain between 1938 and 1939.
Regenerative Farm Harvests Alexander Isley’s Experience
Alexander Isley helps Philo Ridge Farm, a diversified working farm that integrates livestock, orchards, gardens and community events, to develop a brand and identity system that spreads the word about their mission.
Next-Generation Identity for Miami Marlins
The refurbished Marlins identity is energetic and vibrant in ways that uniquely represent the Miami community, with a focus on looking forward toward the future.
Chipmunk Symbolizes Third Party Bid
loyalkaspar invents a political third party complete with logo, branding and a slogan.
Watson Elevates LGBTQ+ Magazine
For it’s third volume, DROME magazine worked with acclaimed creative director William Richmond-Watson on art direction, as well as creative development, strategy, positioning and identity.
Wired Anniversary Cover Bridges Print and Screen
Wired’s 25th anniversary cover balances the tension between past and present with a grid made from past magazine spines. Original designers Plunkett + Kuhr were brought in to create the celebratory one-off cover.
Moving Brands Creative Director Has AI Expertise
San Francisco-based global creative company Moving Brands appoints David Cameron as Creative Director. He is working with AI and mixed reality to enhance media engagement.
New Ballgame For Buffalo Wild Wings
As the dining market has become increasingly competitive, Interbrand is helping Buffalo Wild Wings maintain its position as the sports bar for game day experiences.
New Animal Planet Identity Goes Global
Chermayeff & Geismar & Haviv have redesigned the logo for Animal Planet network to make it more appealing globally and more adaptable for digital applications.
Pantone and United Way Create Unignorable Color
United Way of Canada utilizes a special Pantone color to raise awareness about issues of poverty and inequality.
Starfish Builds Bridge For ADL
A new “bridge of hope” brand and positioning by Starfish for ADL clarifies and elevates the organization’s 21st century mission.
Odgis Puts Viewer In The Boardroom
Odgis + Co. designs the 2018 Shearman & Sterling Corporate Governance & Executive Compensation Survey, using infographics and powerful photography to make the complex simple and clear.
Lippincott Modifies Century-Old DuPont Oval
DuPont’s new branding by Lippincott preserves the legacy shape of the DuPont Oval but emphasizes a freer flow of ideas and innovation.
COLLINS Goes Bananas Over Mailchimp Identity
To mark Mailchimp’s new era of growth, COLLINS has doubled down on the spirit of humor and playfulness that marks Freddie the chimp.
Taking The Dunkin’ Brand Beyond Donuts
Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.
Uber Reimagines How the World Moves
A collaborative effort between Wolff Olins, the Uber Brand Experience Team, and MCKL Type Foundry results in a more modern and friendly look for the global mobility company.
Jean-Pierre Lacroix Is Passionate About Design
Desire By Design is a new book by industry veteran Jean-Pierre Lacroix which explains how to drive desire for a brand.
Arthur Ashe Stadium Nets New Identity
Chermayeff & Geismar & Haviv designed a new identity for Arthur Ashe Stadium, home to the recently concluded US Open Tennis Championships.
Library of Congress Logo Is Metaphorical Bookshelf
Pentagram has created a brand identity for the Library of Congress in Washington DC.
Trailblazing Goldsholl Design Firm On Exhibit In Chicago
Northwestern University’s Block Museum examines the trailblazing Goldsholl husband and wife design team who had great influence on mid-20th Century advertising and design.
BooneOakley Bakes in Headlines
Boone Oakley actually baked in the headlines for this artisanal breadmaker’s campaign. Sort of.
UNO Brands A Feel Good Workplace
UNO Branding has executed the office graphics and branding of Manitoba Harvest’s new office space in Minneapolis.
Documentary Reveals Playboy’s Art Paul
Art Paul of Playboy: The Man Behind the Bunny chronicles the story of the life and artistic impact of Art Paul, founding art director of Hugh Heffner’s iconic magazine.
Goal Is A Team of Austin’s Own
The Butler Bros creates a brand for Austin’s prospective Major League Soccer team that focuses on iconic symbols of the city and the color green.
Goodwill Positioned As Fashion Resource
Young & Laramore created a social media-first campaign for Goodwill of Central and Southern Indiana that asks local artists to transform donated garments into their own unique designs.
Jennifer Morla Monograph Spans Four Decades
Jennifer Morla is publishing a monograph of her legendary work in collaboration with Letterform Archive; a Kickstarter campaign is alive through September 8.
SVA Showcases the Best of Chinese Design
SVA presents Graphic Design in China, a juried biennial that aims to showcase the growth of Chinese graphic design to an international audience.