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Category: Fresh
Thinkso Branding Distinguishes Choate Businesses
After redesigning Choate’s law firm website, Thinkso turned its attention to rebranding their investment advisory and to developing a new website for it.
Haberman Plants Logo For Natural Food Retailers
Haberman’s goal for rebranding INFRA was to make it clear, at a glance, that the organization serves as a connector, resource and leader for natural foods retailers.
Kearney Rebrand Features Crowdsourced Imagery
Kearney engaged Siegel+Gale to help it develop a rebrand that emphasizes its people-oriented approach to consulting.
Bespoke Book For Bryn Mawr Business
Warkulwiz Design Associates has published a bespoke book spotlighting the rich history of a Bryn Mawr PA jeweler at the behest of a leading Philadelphia-area philanthropist.
Waterdogs Net Fearless Logo
The Premier Lacrosse League has approved a new expansion team called the Waterdogs, and the creative work has been led by Fortnight Collective.
Eastern Airlines Maps Return
Eastern Airlines returns to the marketplace with a fresh brand by creative agency Mechanica and brand strategy boutique Playbook Studio.
Planetarium Logo Reaches Orbit
Ninety years in the making, the Adler Planetarium in Chicago is unveiling a new brand that takes cues from the sky.
McDonald’s With A Side of Luxury
McDonald’s teamed with fashion designer Alexander Wang to launch the ultimate picnic basket in China via an Alibaba marketing event. It sold out in seconds.
Iridescence Brings Beauty Brand To Light
LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand focusing on its Ópalens luxury sunless tanner.
End Of A Chapter For Hornall Anderson
Venerable Seattle WA-based Hornall Anderson is now Sid Lee.
RARE Design Wins Golden Glove
MLB’s Milwaukee Brewers franchise is retiring its script logo in favor of an updated version of its iconic “ball-in-glove” symbol for its 50th anniversary.
Pepsi Likes New Tagline For 2020
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
Shepard Fairey Shakes Up Monkey Shoulder
A new Monkey Shoulder ad and branding campaign is a collaboration among Space agency, Shepard Fairey’s SNO design studio, and Here Design.
Pentagram Recalibrates Warner Bros. Identity
Pentagram and Emily Oberman have recalibrated the Warner Bros. logo for a new generation.
Turner Duckworth Honors The Happy Meal
The Happy Meal box is front and center in a new visual campaign by Turner Duckworth for McDonalds.
Trollbäck Breaks Down FOX Logo
Trollbäck+Company broke down the FOX Entertainment brand and logo in order to reimagine it.
Colle McVoy’s Interactive Holiday Mailer
A holiday card and mailer for Colle McVoy encourages giving to the WWF by bringing animals to life with augmented reality. The festive interactive experience is designed by 10 Thousand Design.
C&G Partners Depict Hunt For Bin Laden
C&G Partners designed the Hunt for Bin Laden exhibit at the September 11 National Museum; it unfolds as a (horrific) crime story.
The Atlantic Earns An ‘A’ For Design
The Atlantic has unveiled the cover for its December 2019 issue signaling the magazine’s first substantial redesign since 2008. Most notable: the name is now a simple “A”.
New Chicago Fire Logo Ignited
The new logo for the Chicago Fire Football Club was designed by Doubleday & Cartwright. It features a mirrored icon in which flames are inverted to become a crown.
Siegel+Gale Travels With Hudson
Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.
Substantial Rebrand Reflects Digital Optimism
Substantial embraces digital optimism in studio rebrand.
APTech Quarterly To School Higher Education Marketers
The Association for Print Technologies (APTech) has launched a quarterly magazine launches to empower higher education marketers.
Wolff Olins Presents The Complete View
Wolf Olins created the branding and identity for Breast Cancer Now as a complete charity that focuses on both research and care.
Volkswagen Logo Drives New Direction
Volkswagen has a new logo was designed with the digital world in mind, hence a two-dimensional appearance; it is part of a forward-looking corporate facelift aprés scandal.
Website Design Captures Spirit of Collaboration
Level Group has designed a website for Express Newark that invites and promotes collaboration between the Newark and Rutgers University communities.
Spotify Ads Evoke Nostalgia For Classics
Created by Who Wot Why, a UK Spotify campaign features a series of quirky ads that target an audience of listeners who grew up from 1979 to 1999.
Murals Help Restaurant Claw Its Way To Top
Burger & Lobster reveals a series of murals created by brand design agency Vault49 to help the New York restaurant stand out in the Flatiron District.
Pentagram Brings Netflix To Print
Pentagram has named, designed, branded and set the tone for a new print journal that seeks to bring the Netflix experience to readers.
Paris Presents 2024 Olympics Logo
The Paris Olympics has a logo. The design is said to bring together three symbols connected to sport, the Games and France: the gold medal, the Olympic and Paralympic flames, and Marianne.
New Yahoo Logo Angles For Change
Pentagram has worked with Yahoo on a refresh of its visual identity that emphasizes the exclamation point to embody the platform’s amplification strategy.
Bonfire Labs AirDrops Forgotten Suffragettes
Bonfire Labs is behind a guerrilla-style activation where baseball card-like images of forgotten suffragettes were AirDropped to random people’s mobile phones in San Francisco.
Engaging Palettes From WeddingWire x Pantone
The Pantone Color Institute has partnered with WeddingWire to deliver inspirational palettes for wedding planning.
Frank Collective Campaign Just Works
Justworks and Frank Collective have developed a campaign that emphasizes the importance of workplace happiness for the HR tech company.
Jan Šabach Brings Father’s Moments to Life
Jan Šabach honors the works of his father Petr Šabach (1951–2017), a well-known Czech writer, with a series of colorful, optimistic, and dynamic book covers.
yU+co and Getty Celebrate Bauhaus 100th Anniversary
Digital innovation studio yU+co and the Getty Research Institute have joined forces in a new digital initiative that celebrates the 100th anniversary of The Bauhaus.
Pantone Fashion Trends Favor The Familiar
The Pantone® Fashion Color Trend Report Spring/Summer 2020 features the top 12 stand out colors, as well as current takes on the four classic neutrals you can expect to see on the runway.
Jessica Walsh Founds New Agency
Jessica Walsh, of Sagmeister & Walsh fame, has launched her own creative agency &Walsh. She joins a handful of female agency heads and hopes to help open the door for others.
Publicis Takes Café Bustelo Nationwide
A new national campaign for Café Bustelo from Publicis Groupe boasts bold, minimalist illustration-style visuals, with a retro poster feel and a nod to brand authenticity.