A first cut on how designer are dealing with the coronavirus crisis in real time. Send your thoughts and experiences for publication to editorial@gdusa.com
Category: Fresh
Giving Bristol Myers Squibb A Hand
Siegel+Gale creates a corporate brand for Bristol Myers Squibb that emphasizes compassionate care and putting patients first.
ECP Agency Sees Unity In Distance
A coronavirus PSA from Extra Credit Projects promotes unity and social distancing.
Sparking New Era For Tencent Games
DesignStudio unveils its rebrand for leading games company, China’s Tencent Games, that it hopes will spark moments of happiness and imagination.
Braille Institute Launches Typeface for Low Vision
The Braille Institute introduces Atkinson Hyperlegible font designed specifically to help with legibility and to improve readability for people with low vision.
K-Y and Design Bridge Put Females First
Design Bridge New York and K-Y have announced new branding and packaging that champion female sexual empowerment and equality in the bedroom.
Alexander Isley’s New Identity Is For The Birds
Alexander Isley develops a bold, simple and distinctive look for Ripley Waterfowl Conservancy, keeping in mind “the world has enough engraving of birds in circles.”
How Design Live: A Design Conference Unlike Any Other
HOW Design Live’s 2020 conference in early May brings together the brightest minds from top brands; use promo code GDUSA10 for a big discount.
Less Is More In Pantone Fashion Palette
Pantone Color Institute has released its Autumn/Winter 2020/2021 Fashion Color Trend Report; it’s a color palette ‘stripped of excess’.
Drone Logo Shows What’s (Im)possible
Chermayeff & Geismar & Haviv has designed a logo for a drone maker startup named Impossible Aerospace.
Moving Brands Attends To Eventbrite Graphics
Eventbrite asked Moving Brands to help develop a brand that would reinforce the impact of its upcoming sale of public shares.
Design For Equity and Resilience
Vermont College of Fine Arts is ‘The MFA That Graphic Designers Deserve’ according to design justice advocate and VCFA guest designer Jessica Bellamy.
B&T Captures Geek Culture For SYFY Wire
Block&Tackle rebrand for SYFY WIRE, an editorial brand for fans of sci-fi, fantasy and horror, taps into comics and fan-made aesthetics.
Pentagram Empowers Car Buyers
Pentagram’s Michael Gericke and team collaborated with TrueCar on a brand identity that makes the experience of shopping for a car more uplifting and less stressful.
2020 People To Watch: Nakita Pope
GDUSA’s 57th annual People To Watch special feature is now at the printer. While we wait patiently for the presses and bindery to work their magic … we are previewing our selections … here is Nakita M. Pope of Branding Chicks.
Joe Bosack Tames CC Tiger Logo
The Colorado College Athletic Department has a simpler and more flexible tiger logo for its array of teams and facilities.
2020 People To Watch: Carlos Caicedo
GDUSA’s 57th annual People To Watch special feature is now at the printer. While we wait patiently for the presses and bindery to work their magic … we’ll preview our selections … beginning with GAF Creative Director Carlos Caicedo.
Thinkso Branding Distinguishes Choate Businesses
After redesigning Choate’s law firm website, Thinkso turned its attention to rebranding their investment advisory and to developing a new website for it.
Haberman Plants Logo For Natural Food Retailers
Haberman’s goal for rebranding INFRA was to make it clear, at a glance, that the organization serves as a connector, resource and leader for natural foods retailers.
San Francisco Eyes Anti-Ageism
San Francisco’s Most Likely To agency has created one of the nation’s largest anti-ageism campaign.
Kearney Rebrand Features Crowdsourced Imagery
Kearney engaged Siegel+Gale to help it develop a rebrand that emphasizes its people-oriented approach to consulting.
Bespoke Book For Bryn Mawr Business
Warkulwiz Design Associates has published a bespoke book spotlighting the rich history of a Bryn Mawr PA jeweler at the behest of a leading Philadelphia-area philanthropist.
Waterdogs Net Fearless Logo
The Premier Lacrosse League has approved a new expansion team called the Waterdogs, and the creative work has been led by Fortnight Collective.
Eastern Airlines Maps Return
Eastern Airlines returns to the marketplace with a fresh brand by creative agency Mechanica and brand strategy boutique Playbook Studio.
Space Force Launches Logo (Controversy)
The U.S. Space Force, officially the sixth branch of the military after a Congressional vote, has revealed its official logo.
Planetarium Logo Reaches Orbit
Ninety years in the making, the Adler Planetarium in Chicago is unveiling a new brand that takes cues from the sky.
Iridescence Brings Beauty Brand To Light
LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand focusing on its Ópalens luxury sunless tanner.
End Of A Chapter For Hornall Anderson
Venerable Seattle WA-based Hornall Anderson is now Sid Lee.
RARE Design Wins Golden Glove
MLB’s Milwaukee Brewers franchise is retiring its script logo in favor of an updated version of its iconic “ball-in-glove” symbol for its 50th anniversary.
Pepsi Likes New Tagline For 2020
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
Shepard Fairey Shakes Up Monkey Shoulder
A new Monkey Shoulder ad and branding campaign is a collaboration among Space agency, Shepard Fairey’s SNO design studio, and Here Design.
Pentagram Recalibrates Warner Bros. Identity
Pentagram and Emily Oberman have recalibrated the Warner Bros. logo for a new generation.
Turner Duckworth Honors The Happy Meal
The Happy Meal box is front and center in a new visual campaign by Turner Duckworth for McDonalds.
Trollbäck Breaks Down FOX Logo
Trollbäck+Company broke down the FOX Entertainment brand and logo in order to reimagine it.
Colle McVoy’s Interactive Holiday Mailer
A holiday card and mailer for Colle McVoy encourages giving to the WWF by bringing animals to life with augmented reality. The festive interactive experience is designed by 10 Thousand Design.
C&G Partners Depict Hunt For Bin Laden
C&G Partners designed the Hunt for Bin Laden exhibit at the September 11 National Museum; it unfolds as a (horrific) crime story.
The Atlantic Earns An ‘A’ For Design
The Atlantic has unveiled the cover for its December 2019 issue signaling the magazine’s first substantial redesign since 2008. Most notable: the name is now a simple “A”.
New Chicago Fire Logo Ignited
The new logo for the Chicago Fire Football Club was designed by Doubleday & Cartwright. It features a mirrored icon in which flames are inverted to become a crown.
Siegel+Gale Travels With Hudson
Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.
Substantial Rebrand Reflects Digital Optimism
Substantial embraces digital optimism in studio rebrand.