AIGA is spearheading the Double or Nothing movement whose goal is to double the number of women leaders in design.
Category: Fresh
Century 21 Rebrand Blows The Roof Off
A simplified wordmark is at the center of a Century 21’s attempt to create a clean stage for local agents.
Margo Chase’s Creative Drive On Exhibit at Texas A&M
Margo Chase: Chasing the Bright Light runs from March 23 through May 2 in Dallas; the exhibit celebrates her drive and passion to create.
Vox Media Names New Design Veep
Vox Media has named Phil Delbourgo the new VP of Design to bring a renewed design vision to the entire company.
School of Advertising Art Reveals New Name
The Modern College of Design will soon become the new name for the School of Advertising Art, reflecting a broadening of mission, offerings and reputation.
June Cleaver Is Dead and the Modern Mom is Born
Ad agency WONGDOODY gives birth to an inhouse marketing consultancy called June Cleaver Is Dead that challenges how brands are reaching the modern mom.
Pentagram Directs Traffic To Nicollet
After a major renovation made Nicollet Avenue more pedestrian friendly, Pentagram was asked to design a brand identity and wayfinding for the “Main Street” of Minneapolis.
Designing Playful Cities Exhibit Opens At MODA
Designing Playful Cities opens at the Museum of Design Atlanta and makes a strong case for designing for play into urban environments.
Pepsi Sparkles With Bubly
PepsiCo introduces a new line of sparkling water called bubly with the help of R/GA, the Academy Awards, and colorful package design.
Agency Squid Creates Gem Of A Campaign
Agency Squid has collaborated with the American Gem Trade Association to promote awareness of colored gemstones in a way that appeals to a younger demographic.
Amazon Opens The Spheres In Downtown Seattle
Jeff Bezos of Amazon inaugurates The Spheres, which have become an overnight Seattle landmark as well as a place for employees to work in a rainforest setting.
NPES Rebrands as Association For Print Technologies
NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.
Ex-IDEO and frog Executive Heads Superunion NA
Having spent over 15 years in senior management roles at creative firms, Sabah Ashraf brings experience and insight to her new CEO role at Superunion.
Reebok Creative Leader Jumps To Character
Following six years as Head of Global Brand Creative at Reebok, Chris Bruyere has joined creative agency Character as Managing Director in the new Portland OR office.
College Football Kicks Off 150th Anniversary Campaign
The College Football 150th Anniversary celebration kicks off with a campaign by The Marketing Arm and a logo by SME sports. branding.
Justworks Sees Benefits Of Riding Subway
Justworks teamed up with creative agency Circus Maximus to design and deliver an eye-catching print campaign deep within the New York City subway.
Letters Become Players At Czech Beach Party
Jan Sabach creates playful identity for Beach Soccer Czech Republic.
New Dartmouth College Insignia Has Roots
Dartmouth College has a new visual identity and insignia by OCD that is based on a storied campus tree.
Playful Illustrations Help Pizzeria Escape Stereotypes
The Door has branded a new pizzeria developed by celebrity chefs Vivian Howard and Benjamin Knight, stars of the PBS documentary series A Chef’s Life.
Morioka & Jacek Head W+K Studio
Noreen Morioka and Nicole Jacek have been named co-heads of Wieden + Kennedy’s design studio located at the agency’s Portland OR headquarters.
Nick Law Leads Publicis Creative and Digital ‘Reboot’
Publicis kickstarts its digital transformation with the appointment of Nick Law to chief creative officer of the holding company.
GAP Features Throwback ‘Logo Remix’ Collection
GAP is introducing an ‘Archive Reissue – Logo Remix’ collection that remixes old-school Gap logos from decades past and introducing it on the Grammy Awards.
Artists #bandtogether To Create Bandanas For Charity
Wolff Olins organizes the #bandtogether campaign to create and sell bandanas with proceeds going to designated non-profits.
Five WPP Units Merge Into ‘Super’ Branding Agency
Five WPP agencies are merging into one global branding agency, with 750 people and 23 offices in 18 countries, dubbed Superunion.
Cheetah Mobile Hosts Designer Meetup in Beijing
Cheetah Mobile recently held its annual Global Designer Meetup in Beijing to honor top designers on CM Design, an open platform for earning money creating downloadable themes for CM Launcher and Cheetah Keyboard.
GRAMMY Logo Adapts To Sound and Rhythm Via Algorithm
Siegel+Gale creates a new visual identity for the GRAMMY master brand that adds color, movement and dynamism.
TIME Cover Sets Trump Hair On Fire
Love him or hate him, everyone will instantly understand the reference in this upcoming Time Magazine cover, illustrated by Edel Rodriguez, of President Donald Trump with his hair on fire.
This American Life Logo Raises The Flag
This American Life, the popular public radio show and podcast, has a new flag-themed speech-bubble logo and a more easily browsed website.
Rule29 Transforms Make-A-Wish Brand
Rule29 has created a new logo and overall rebrand for the Make-A-Wish Foundation.
Beachside Restaurant Graphics Brings The Outside In
IdeaWork Studios completes the naming, brand identity, and web presence a new beachside restaurant using design elements from sand, sea and sky.
IKEA Wants You to Pee on Their Ad, Really!
Ikea’s new print ad for the Sundvik Crib, from the Akestam Holst agency, invites readers to pee on it to find out if they are pregnant
HOW Design Live Embraces Convergence of Design and Marketing
Register now using Promo Code GDUSAWEB for $100 off HOW Design Live. And learn more about the related HOW Marketing Live conference.
Stop Playing ‘Dress Up’ Urges Acclaimed Brand Strategist
Brand strategist Fabian Geyrhalter’s new book — Bigger Than This — features fresh advice about how commodity brands can connect more powerfully with consumers.
Redmond Shares Branding Insights With Business Students
Veteran designer Patrick Redmond, who coined the term “designer as entrepreneur“ 40 years ago, recently spoke on branding to students at the University of Minnesota’s Labovitz School of Business and Economics
AIGA Seeks To Double Women in Leadership Roles
Lynda Decker and Heather Stern are co-chairs of AIGA’s Women Lead Initiative (WLI) and hope to double the number of female designers in leadership positions over the next two years.
Peopledesign Celebrates 20 Years
Peopledesign is celebrating its 20th anniversary; co-founders and owners are Yang Kim and Kevin Budelmann
MINI Logo Makes Minimalist Move
MINI, the car company owned by BMW, has a new logo that is flatter and minimalistic, for clearer recognition and reproduction.
Beijing Olympic Logo Is Winter Dream
The Beijing 2022 Olympics has a new logo by designer Lin Cunzhen which the host country has dubbed Winter Dreams.
Landor Steers Spinoff To Mobility Positioning
Landor creates an identity for Delphi Automotive’s Aptiv spinoff and then helps Delphi with its own new brand positioning.
AMPL!FY Partners Designers With Social Justice Non-Profits
Worldstudio and Make Art with Purpose have launched AMPL!FY, a public art and design initiative that partners designers with social justice organizations to create thought-provoking posters.