A new national campaign for Café Bustelo from Publicis Groupe boasts bold, minimalist illustration-style visuals, with a retro poster feel and a nod to brand authenticity.
Category: Fresh
Energizer Bunny A Hero To DDW
DDW has helped reinvent the Energizer brand with a lighthearted Energizer Bunny and a highly strategic new packaging system.
Goodby Silverstein Crunches Doritos Name
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.
Huge Mobile-First Rebrand for Android
The Android operating system now runs 2.5 billion devices; a brand refresh from Huge and Google focuses on a mobile-first digital experience.
Special Olympics Athletes Craft 2022 USA Games Logo
In collaboration with Publicis Seattle, nine Special Olympics athletes developed the logo for the 2022 USA Games. ‘We felt it was never our logo to create’ says Executive Creative Director Pete Kearney.
Design Army Rebrands Neenah As Solutions Company
Pum Lefebure and Design Army have conceptualized and art directed a new campaign, featuring the tagline ‘Where Ideas Lead’ that helps rebrand Neenah as a solutions company and, at the same time, modernizes the concept of paper.
Spaeth Hill Launches Apollo At The Park Logo
To commemorate the 50th anniversary of the moon landing, the Smithsonian’s National Air and Space Museum launched an ‘Apollo At the Park’ campaign and enlisted Spaeth Hill to design the logo and branded package.
LogoLounge 2019 Trend Report
2019 marks the 17th year of this one-of-a-kind report from LogoLounge. Each year, founder Bill Gardner offers the opportunity to review thousands of logos one at a time, looking for emerging trends.
National Geographic Goes Borderless For Migration Issue
National Geographic is known for pushing boundaries in their reporting, covering controversial topics, and their latest edition on migration and immigration uses borderless design to make a point.
Trillion Visualizes Future For Optometry College
The SUNY College of Optometry recently completed a strategic planning exercise and turned to Trillion for help in share its plan for the future.
Pentagram Reprises Shakespeare Role
Pentagram’s 2019 look for Shakespeare in the Park is fun and playful, with skewed bands of typography layered on color shapes in a Pop art palette, inspired by circus posters, bubble gum and Wonder Bread.
Trollbäck Social Campaign Raises Women’s Voices
An inclusive, intersectional social media campaign has helped to boost new applicants for its Ambassador Program by 70%. It was created by branding and design studio Trollbäck+Company.
Paula Scher Named SEGD Fellow
Pentagram Partner Paula Scher has been named the 2019 SEGD Fellow “for promoting the highest values in environmental graphic design and significantly contributing to the direction and growth of the field.”
Volkswagen Engineers Atonement Into New Branding
Volkswagen is addressing its emissions reporting scandal and introducing a “Drive Bigger” branding that looks to a positive and sustainable car-making future.
Roger Scores D+ For Discovery Logo Design
Discovery came to Roger looking to redesign their global brand, beginning with a new logo system, and extending out to a new identity that would cross platforms and reach over 220 countries.
New Trulia Brand Gets Neighborly
Trulia has a new visual identity that takes it beyond simple real estate listings to provide a sense and aflavor of the neighborhood.
Y&L Inspired By Fashion Designer’s Signature Cut
Y&L’s campaign for the brand takes from Robert’s design signature of cutting on the bias and designing the duality of structure and flow, which is core to the concept for the identity and branding.
Proverb Helps Building Be Bold and Graphic
The two buildings that form The Graphic successfully bridge history and contemporary design, and the branding and graphics are brought to life by Proverb.
KASA Helps Bring Poster Museum To Life
KASA created four permanent interactive exhibitions that will foster visitor engagement and learning on many sensory levels.
Hotel Branding Says Weird is Welcome
Ragged Edge checks in with an unusual, even quirky, rebrand for Qbic, a series of affordable hotels that celebrate individuality and welcome character.
Rule29 Says Love Conquers All
Love conquers all! That is the hope behind Rule29’s new online community called LEO, whose mission is to encourage acceptance and love as an antidote to the divisiveness that surrounds us.
Must Data Science Brands Be Boring?
Stitzlein Studio developed a warm and human brand identity for Cloudera, a rising data analytics firm, in an industry known for unemotional marketing.
Isley Spin Art Creates Chaos + Clarity
For the past eight years, Isley Designers has worked with TEDMED to develop distinctive visual approaches for their annual gatherings, interpreting each year’s theme in a unique way.
Trillion Energizes Birch Family Services
Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities
UNO Creates Dynamic Brand For Smithsonian Latino Center
UNO Branding (UNO) is proud to announce the new brand identity of The Smithsonian Latino Center, (SLC) a center that promotes Latino presence within the Smithsonian.
MCD Charged With Designing Seattle Landmark
Seattle-based design firm MCD designs graphics and signage for the new King County Public Defenders Offices in the historic Dexter Horton Building.
Major Revision of ‘Brand Identity Essentials’ Released
This second edition of the massively popular original book features hundreds of new images and content.
Finn Partners Updates ABA Logo Design
The ABA worked with marketing agency Finn Partners, which Rives said went through dozens of possibilities before recommending the new logo design.
Handsome Designs Campus Safety App
bthere campus safety app, designed by Handsome, collaborates with It’s On Us to push back against sexual assault on campuses.
COE Designs Collateral While Print Guidelines Evolve
Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.
Brianna Wettlaufer Is Head of Content at Adobe Stock
Creative industry veteran Brianna Wettlaufer has been named Head of Content for Adobe Stock. She brings vast experience with both start-ups and creative-focused companies.
Monotype’s Alibaba Sans Helps Unify Worldwide Alibaba Branding
Custom-Designed Font Family, Alibaba Sans, Opened to Alibaba Partners and Customers at No Cost to Power On-Brand Designs.
Virgin Atlantic Diversifies Airline’s Emblem
Virgin Atlantic will replace its traditional emblem — an Alberto Vargas-inspired pin-up girl — with a diverse range of people who better represent ‘modern Britain’.
Post Typography Campaign For BMA Interrupts To Spark Dialog
Post Typography created a provocative promotional campaign for a lecture series on art, race, and social justice at the Baltimore Museum of Art
VIVA GLAM Social/Charitable Campaign
M∙A∙C Cosmetics celebrates 25 years since the brand started its fight against HIV and AIDS with the launch of the iconic VIVA GLAM Lipstick.
Interactive Stories of Northern Slavery
C&G Partners created a new interactive documentary web experience for Historic Hudson Valley that leverages web and UX design techniques to tell the human story of enslaved individuals in the colonial North.
Facebook Seeks Trust In Redesign
Facebook is redesigning its website and app to be more spare and to emphasize group connections. The ultimate goal is trustworthiness.
Sylvain Labs’ Out Of The Box WNBA Logo
The WNBA has a new logo with help from branding firm Sylvain Labs.
Jan Sabach Builds Identity For Baba Settlement
Jan Sabach created the identity for the Baba settlement in Prague is one of Werkbund’s six experimental settlements in Europe. This identity supports the efforts of Prague to be awarded a European Heritage Label recognition for the unique collection of 33 functionalist buildings.
Langton Creative Communicates Bold Message of Hope
The International Rescue Committee was looking for a fresh way to convey its values and communicate a message of hope. Langton Creative came back with very bold, out of the box concepts.