The ABA worked with marketing agency Finn Partners, which Rives said went through dozens of possibilities before recommending the new logo design.
Category: Fresh
Handsome Designs Campus Safety App
bthere campus safety app, designed by Handsome, collaborates with It’s On Us to push back against sexual assault on campuses.
COE Designs Collateral While Print Guidelines Evolve
Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.
Brianna Wettlaufer Is Head of Content at Adobe Stock
Creative industry veteran Brianna Wettlaufer has been named Head of Content for Adobe Stock. She brings vast experience with both start-ups and creative-focused companies.
Monotype’s Alibaba Sans Helps Unify Worldwide Alibaba Branding
Custom-Designed Font Family, Alibaba Sans, Opened to Alibaba Partners and Customers at No Cost to Power On-Brand Designs.
Virgin Atlantic Diversifies Airline’s Emblem
Virgin Atlantic will replace its traditional emblem — an Alberto Vargas-inspired pin-up girl — with a diverse range of people who better represent ‘modern Britain’.
Post Typography Campaign For BMA Interrupts To Spark Dialog
Post Typography created a provocative promotional campaign for a lecture series on art, race, and social justice at the Baltimore Museum of Art
VIVA GLAM Social/Charitable Campaign
M∙A∙C Cosmetics celebrates 25 years since the brand started its fight against HIV and AIDS with the launch of the iconic VIVA GLAM Lipstick.
Interactive Stories of Northern Slavery
C&G Partners created a new interactive documentary web experience for Historic Hudson Valley that leverages web and UX design techniques to tell the human story of enslaved individuals in the colonial North.
Facebook Seeks Trust In Redesign
Facebook is redesigning its website and app to be more spare and to emphasize group connections. The ultimate goal is trustworthiness.
Sylvain Labs’ Out Of The Box WNBA Logo
The WNBA has a new logo with help from branding firm Sylvain Labs.
Jan Sabach Builds Identity For Baba Settlement
Jan Sabach created the identity for the Baba settlement in Prague is one of Werkbund’s six experimental settlements in Europe. This identity supports the efforts of Prague to be awarded a European Heritage Label recognition for the unique collection of 33 functionalist buildings.
Langton Creative Communicates Bold Message of Hope
The International Rescue Committee was looking for a fresh way to convey its values and communicate a message of hope. Langton Creative came back with very bold, out of the box concepts.
WPP’s Set Creative Addresses Blurring of Activations, Pop-Ups and Events
WPP’s SET Experience Group has consolidated its family of agencies, rebranded and relaunched as Set Creative in response to the blurring the lines between activations, pop-ups and live events.
Odgis Makes Visual Link For New REIT
Odgis + Company has designed the look and logo for a new REIT acquired by Blackstone and named Link Industrial Properties.
Character Designs Fluidity and Empathy Into Apostrophe Brand
Character has rebranded YoDerm as Apostrophe with new logo, palette, look and feel. The service provides online access to board-certified dermatologists plus skin-care products.
WSCA Tunes In Website Design By Boldwerks
Boldwerks has designed the website for WSCA – Portsmouth Community Radio’s new website.
Bernhardt Fudyma Energizes Penn Club
The Penn Club of New York enlisted Bernhardt Fudyma to develop a branding system that would unify and energize the look-and-feel of its member communications.
Gretel Repositions ‘Nike By You’ Brand
Creative agency Gretel has helped rebrand Nike ID as Nike By You, which gives consumers the chance to co-create their own sportswear with the iconic label.
Book Says Era Of Creative Egomaniacs Is Over
‘How To Do Great Work Without Being An Asshole’ is a straight-talking fun read with a serious point: in an age of greater transparency and accountability the age of the creative egomaniac is over.
Monotype’s Helvetica Now Responds To Modern Era
Monotype has introduced the Helvetica® Now typeface, a family of fonts reinvented by the Monotype Studio for the modern era.
Original ‘Skid Row’ Gets Authentic Sense of Place
Michael Courtney Design created wayfinding for Yesler Terrace, an historic and major housing development operated by the Seattle Housing Authority.
‘That Lady Thing’ Is A Platform For Social Change
Imagine if the Museum of Ice Cream actually served up social change instead of just social media moments. That is the idea behind ‘That Lady Thing’ which had its second showing at the recent International Women’s Day.
Abstract Symbol Eyes Animal Suffering
Chermayeff & Geismar & Haviv has designed a new simplified and abstract logo for Mercy For Animals, a non-profit founded by Milo Runkle to protect the rights of animals.
C&G Partners Makes Cool Science Connection
RockEDU provides students and teachers with the opportunity to work side-by-side with Rockefeller University’s world-renowned scientists. The new RockEDU Online from C&G Partners extends the outreach.
Pentagram Rebrands The Knot Wedding Website
Pentagram has collaborated with The Knot to design a new visual identity that is more modern and inclusive. It is being implemented across digital platforms and a quarterly magazine.
Two Recognizable Symbols Combine For Medical Cannabis Mentor
Here Design creates a modern, intelligent and approachable look for medical cannabis online education platform, featuring a logo that combines the cannabis leaf with the medical cross.
Bay Area Brand Design Firms Merge
Two respected brand design services agencies in the San Francisco Bay Area have merged; Affinity Creative Group and Sterling Creativeworks are now one.
Jan Tschichold’s Influence Explored At Bard Graduate Center
Jan Tschichold and the New Typography: Graphic Design Between the World Wars is a Bard Graduate Center Focus Project on view now through July 7.
Laundry Creates Turner Ignite Studio Design System
Design and animation company Laundry partnered with the new Turner Ignite Studios digital entertainment studio for brands to create a logo animation and brand design system.
Lippincott Launches New Rocket Mortgage Logo
Detroit-based Quicken Loans worked with Lippincott on a redesign for their Rocket Mortgage product and its affiliates.
Ueno Brands The ‘Untourist’ Travel App
Travel app Dorsia is the newest brand, website, and app to come out of creative agency Ueno’s design laboratories. The logo is tragically hip.
Throwback or Flashback? Ad Inserts Printed On LSD Blotter Paper
Throwback or flashback? Regional advertising inserts in San Francisco area issues of Rolling Stone magazine, for Revive Kombucha, are printed on LSD blotter paper.
Admore Folders Is PIM Corporation of Year
Printing Industries of Michigan (PIM) has named Admore Folders its Corporation of the Year.
Ned Ryerson Helps Woodstock (IL) Celebrate Groundhog Day
Woodstock IL is home to the Groundhog Day movie and One Zero Charlie branding and design firm makes sure that no forgets that fact.
Lippincott Pilots Aer Lingus Brand Refresh
Aer Lingus’ new brand livery reflects the airline’s position as a modern and contemporary Irish brand. The refresh comes more than 20 years after the previous brand change.
Mastercard Drops Name From Brand Mark
With help from Pentagram, Mastercard has dropped its name from the familiar interlocking circles brand mark. The goal is to become a symbol brand like the Nike swoosh, Target bullseye, and Apple apple.
New NEA Logo Exudes Pride and Confidence
The new logo for the National Endowment for the Arts reflects the importance of the agency in giving all Americans the opportunity to participate in the arts.
Sagmeister & Walsh Want To Bring Back Beauty
Acclaimed designers Sagmeister & Walsh explore the essence of beauty and the transformative power of beautiful design.
Burns Group Campaign Anything But Flat
Burns Group develops a witty “Anything But Flat” campaign for Pura Still, a still spiked water, that lauds the lack of bubbles.