Siegel+Gale partners with Wyndham Destinations on a brand identity and strategy aimed at a younger demographic.
Category: Fresh
BuzzFeed Spinoff Evokes Traditional Newspapers
A new logo and Identity for Buzzfeed News, a serious news spinoff from the parent, looks newspaper-y and is executed inhouse.
Character Opens NY Office Led By Former R/GA Creative Directors
San Francisco-based branding and design agency Character adds new partners and ECDs for East Coast launch that includes a next generation office space in (where else?) Brooklyn.
Ford Foundation Head to Receive 2018 Director’s Award
Darren Walker, President of the Ford Foundation, is the Director’s Award recipient of the 2018 National Design Awards.
Timothy Goodman Makes Mischief
Elysian Brewing Company unveiling of murals across the U.S. under the umbrella of a “Making Mischief” campaign.
ESI Visual Identity Powers Historic Portland Building
ESI Design transforms an historic office building into a workplace for 21st century companies, while paying homage its original character and significance as a power station.
Pentagram Designs Magazine For The Wing
Pentagram designs a biannual magazine for The Wing, the network of co-working and community spaces for women.
Jovenville Creates Addictive Designs for Narcos
Jovenville creates design elements to promote the third season of the popular Netflix show and to help extend the brand
Superunion Conducts Campaign For Apple and London Symphony
Superunion helps spread the message that Apple and the London Symphony Orchestra are partnering to bring classical music to new audiences via exclusive content on Apple Music.
Rolling Stone Enhances Print Edition
Iconic pop culture magazine the Rolling Stone gives its logo, pages and website complete facelifts in recognition of changing audience tastes.
Grassroots Graphic Design Helps Alexandria Ocasio-Cortez Win
Alexandria Ocasio-Cortez waged an outsider campaign with an identity that emphasized grassroots activism and multiculturalism.
Mohawk Offers Line of 43 Uncoated Colored Papers
Mohawk is the exclusive distributor of of Keaykolour by Arjowiggins Creative Papers, a quality uncoated grade with a range of of 43 fresh colors.
PRINT® 18 Is All About Learning
For creative and marketing professionals, PRINT 18 promises fresh ideas for ‘wow’ print marketing, impactful digital techniques, seminars and hands-on design labes, and a better understanding of the fusion of digital and print technologies. Visionary Seth Godin, above, delivers the keynote.
Flexible Design Speaks For TimesTalks
TimesTalks, a live conversation and performance series organized by The New York Times, introduces a new identity developed by the New York office of Base. With lots of type and color options, the system is flexible within a coherent system.
C&G Partners Designs ‘Comeback Season: Sports After 9/11’
The emotion of the crowd is the inspiration for C&G Partners’ design of “Comeback Season: Sports After 9/11,” a new special exhibition opening soon at the National September 11 Memorial & Museum.
Ogilvy Reimagines Itself With Help From COLLINS
Venerable Ogilvy is rebranding with help from Brian Collins of COLLINS, who is a former CCO of the Ogilvy design and brand experience division.
SVA Gets On Board The PrideTrain
SVA Design faculty and alums are spreading messages of love and tolerance in NYC subway stations in anticipation of NYC Pride events.
In Memoriam: Susan Jackson Keig (1918-2018)
Susan Jackson Keig, an internationally noted graphic designer and art director for over seven decades, has died. She was active to the age of one hundred.
Designing To The MAX With Tad Carpenter
Tad Carpenter, designer illustrator, author and educator, is returning to the Adobe MAX Conference 2018 for the third time as a speaker this year. Registration for the event is now open.
Stocksy United Member-Owners Open Door To New Contributors
With growth on the horizon, member-owned photography and cinematography co-op Stocksy United has removed its membership cap.
FF New York Loud and Clear For Stoli
Creative agency FF New York launches a new global advertising campaign for Stoli Vodka that is scored by Hans Zimmer and shot by Oscar nominee Rachel Morrison.
Spotify Promises Free Love
A new ad campaign from Spotify focuses on increased personalization, which the streaming service says makes its free version better for users and advertisers.
Brooklyn Pharmacy Is Oasis From City Streets
Sergio Mannino Studio seeks to create an oasis away from city streets in new neighborhood pharmacy.
Gauger + Associates Embraces Resort Living
Gauger + Associates created a successful integrated marketing campaign for a master planned community with unique resort-like amenities in SoCal.
Posters Salute 50 Years of Big Mac
McDonald’s celebrates 50 years of the Big Mac with an outdoor and digital campaign underscoring how consistent is its signature burger.
Best Buy Logo Minimizes Shopping Tag
Best Buy redesigns its ubiquitous logo by setting the newly updated wordmark free from the giant yellow tag.
URSA Portal Identity Connects Data And People
With the help of their agency partner, Burns Group, geospatial intelligence portal URSA refreshed its brand identity and website.
Lifetime Honor For Gail Anderson
Gail Anderson is honored for Lifetime Achievement in the 2018 National Design Awards. Pictured here: a spread from Rolling Stone, one of hundreds of feature stories Anderson worked on in 14 years at the magazine.
Comfort Hotels Embrace New Landor Logo
The Comfort brand from Choice Hotels sports a new logo created by Landor symbolizing change and transformation.
Boy Scouts Drop the ‘Boy’ From New Identity
Boy Scouts new branding will drop ‘boy’ from its namesake program, as it welcomes girls next year to its older youth program.
Glamour Models New Look
Glamour magazine embarks on a comprehensive redesign of the 79-year-old title in the hopes it will ‘pop’ in print and, even more so, online.
C&G Partners Designs for ‘Deaf Eyes’ at Gallaudet
C&G Partners created the graphics and artwork, based on DeafSpace design principles, for a new Gallaudet University visitor experience.
Thinkso Brings Women’s Suffrage To Central Park
Thinkso has created a capital campaign to pay for the first statue of a real-life woman in Central Park.
COLLINS Maps A New San Francisco Neighborhood
COLLINS creates a new unified neighborhood called The East Cut out of three separate and sometimes confusing boundaries in San Francisco.
CVS Gets Real With Beauty Mark
CVS Pharmacy launches a campaign via bicoastal creative agency Standard Black that features unaltered beauty imagery certified by an innovative watermark.
Trivago’s Wabi Symbolizes Fluidity and Imperfection
Global hotel search engine Trivago has rebranded with a new logo that represents authenticity, fluidity, human connection.
National Geographic Redesigns Print Edition
National Geographic is unveiling its most significant redesign in nearly two decades to more dynamically showcase the work of photographers, reporters, and artists.
Yahoo Spotlights Real Small Business Owners
Ready State elevates the brand for Yahoo Small Business’ full suite of products geared towards helping small businesses grow.
Expedia Branding Suggests A Suite of Services
Pentagram has designed a new brand identity for Expedia Group that better unites its extensive family of travel brands, businesses and teams.
Superunion Welcomes Ross Clugston
Superunion brand consultancy reinforces its leadership team with the appointment of Ross Clugston as U.S. Executive Creative Director.