With help from Pentagram, Mastercard has dropped its name from the familiar interlocking circles brand mark. The goal is to become a symbol brand like the Nike swoosh, Target bullseye, and Apple apple.
The new logo for the National Endowment for the Arts reflects the importance of the agency in giving all Americans the opportunity to participate in the arts.
Burns Group develops a witty “Anything But Flat” campaign for Pura Still, a still spiked water, that lauds the lack of bubbles.
Chase Design Group has tapped industry veteran Steven Dunphy as Executive Creative Director for the New York office.
Squarespace is one of just a few tech companies that truly calls NYC home and the city inspired the attitude and aesthetic of its new identity.
The Minnesota Organization on Fetal Alcohol Syndrome has been rebranded by 10 Thousand Design as the Proof Alliance so that it can better share its message with a broader audience.
Character helps electronics company Palm launch a new smart device that ditches the bells and whistles of smartphones in favor of a minimalist phone that encourages fewer distractions
Bank of America’s Flagscape logo gets its first update since being introduced in 1998, reflecting a more modern brand that delivers both cutting-edge technology and high-touch solutions for clients.
Branding agency Soulsight has created Soul-Lab, a non-traditional, lounge style, consumer qualitative research facility for focus-groups, collaborative brand workshops, brainstorms and break-out workspaces.
C&G Partners designed this exhibit, which illuminates the story of the effort to bring thousands of Jewish children from Nazi Germany to Great Britain between 1938 and 1939.
The refurbished Marlins identity is energetic and vibrant in ways that uniquely represent the Miami community, with a focus on looking forward toward the future.
Wired’s 25th anniversary cover balances the tension between past and present with a grid made from past magazine spines. Original designers Plunkett + Kuhr were brought in to create the celebratory one-off cover.
San Francisco-based global creative company Moving Brands appoints David Cameron as Creative Director. He is working with AI and mixed reality to enhance media engagement.
Chermayeff & Geismar & Haviv have redesigned the logo for Animal Planet network to make it more appealing globally and more adaptable for digital applications.
United Way of Canada utilizes a special Pantone color to raise awareness about issues of poverty and inequality.
A new “bridge of hope” brand and positioning by Starfish for ADL clarifies and elevates the organization’s 21st century mission.
Odgis + Co. designs the 2018 Shearman & Sterling Corporate Governance & Executive Compensation Survey, using infographics and powerful photography to make the complex simple and clear.
To mark Mailchimp’s new era of growth, COLLINS has doubled down on the spirit of humor and playfulness that marks Freddie the chimp.
Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.
Desire By Design is a new book by industry veteran Jean-Pierre Lacroix which explains how to drive desire for a brand.
Chermayeff & Geismar & Haviv designed a new identity for Arthur Ashe Stadium, home to the recently concluded US Open Tennis Championships.
Northwestern University’s Block Museum examines the trailblazing Goldsholl husband and wife design team who had great influence on mid-20th Century advertising and design.
Art Paul of Playboy: The Man Behind the Bunny chronicles the story of the life and artistic impact of Art Paul, founding art director of Hugh Heffner’s iconic magazine.
The Butler Bros creates a brand for Austin’s prospective Major League Soccer team that focuses on iconic symbols of the city and the color green.