Veteran designer Patrick Redmond, who coined the term “designer as entrepreneur“ 40 years ago, recently spoke on branding to students at the University of Minnesota’s Labovitz School of Business and Economics
Lynda Decker and Heather Stern are co-chairs of AIGA’s Women Lead Initiative (WLI) and hope to double the number of female designers in leadership positions over the next two years.
MINI, the car company owned by BMW, has a new logo that is flatter and minimalistic, for clearer recognition and reproduction.
The Beijing 2022 Olympics has a new logo by designer Lin Cunzhen which the host country has dubbed Winter Dreams.
Worldstudio and Make Art with Purpose have launched AMPL!FY, a public art and design initiative that partners designers with social justice organizations to create thought-provoking posters.
BRIGADE helps the Studio School introduce its new name and identity with a text-based design and Hollywood lingo.
Young & Rubicam is the lead agency for a refreshed identity, series of commercials and a digital media strategy for the U.S. Navy.
Wieden + Kennedy has developed a new logo for the organization that repositions challenge was “to reposition Formula 1 as a forward-facing entertainment brand.
Korn Design of Boston MA has helped turn two related Napa Valley hotels into a modern lifestyle destination with help from fashion Illustrator Manuel Santelices.
FIFA has released the official poster for the 2018 World Cup in Russia, which pays homage to a legendary goalkeeper and the Soviet Union.
Carbone Smolan Agency helped create a new name and identity for Coach Inc. that will help it evolve into a house of brands.
Anagrama has refreshed the logo for Armani Exchange, the production and distribution arm of the famous retail brand.
The pink, cat-eared “pussyhat” icon of the Women’s March in January is the first ever “Brand of the Year” as selected by the SVA Masters in Branding faculty and announced by chair Debbie Millman.
Tiffany & Co. has opened the Blue Box Café at its Fifth Avenue, Manhattan flagship, making Breakfast At Tiffany’s a reality.
Far from limiting the design firm’s expertise to a prescribed set of printed or digital collateral, the Wydown Hotel has welcomed Chen Design Associates’ input on all aspects of the brand.
To help Orchard Supply Hardware stand out from the competition, the Persuasion agency created a platform that is part motto, part promise, and part product description
Barbara Kruger’s unique style will be featured in November on a limited-edition of NYC subway’s Metrocard.
Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.
Tom Geismar, George Lois and Rudi Wolff will address the impact of Modernism on American Graphic Design and usher in a new book on the subject by Steven Heller and Greg D’Onofrio.
A new exhibit of Strathmore Archive, sponsored by Mohawk, tracks the role of paper in the evolution of American graphic design.
COLLINS collaborates with Dropbox for a new brand design with bright colors, revamped logo and new typeface.
Extra Credit Projects new campaign for Guiding LIght of Grand Rapids bonds biblical names and recovering men.