Jeff Bezos of Amazon inaugurates The Spheres, which have become an overnight Seattle landmark as well as a place for employees to work in a rainforest setting.
NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.
Following six years as Head of Global Brand Creative at Reebok, Chris Bruyere has joined creative agency Character as Managing Director in the new Portland OR office.
The College Football 150th Anniversary celebration kicks off with a campaign by The Marketing Arm and a logo by SME sports. branding.
Dartmouth College has a new visual identity and insignia by OCD that is based on a storied campus tree.
Noreen Morioka and Nicole Jacek have been named co-heads of Wieden + Kennedy’s design studio located at the agency’s Portland OR headquarters.
Publicis kickstarts its digital transformation with the appointment of Nick Law to chief creative officer of the holding company.
Wolff Olins organizes the #bandtogether campaign to create and sell bandanas with proceeds going to designated non-profits.
Five WPP agencies are merging into one global branding agency, with 750 people and 23 offices in 18 countries, dubbed Superunion.
Siegel+Gale creates a new visual identity for the GRAMMY master brand that adds color, movement and dynamism.
Love him or hate him, everyone will instantly understand the reference in this upcoming Time Magazine cover, illustrated by Edel Rodriguez, of President Donald Trump with his hair on fire.
IdeaWork Studios completes the naming, brand identity, and web presence a new beachside restaurant using design elements from sand, sea and sky.
Register now using Promo Code GDUSAWEB for $100 off HOW Design Live. And learn more about the related HOW Marketing Live conference.
Brand strategist Fabian Geyrhalter’s new book — Bigger Than This — features fresh advice about how commodity brands can connect more powerfully with consumers.
Lynda Decker and Heather Stern are co-chairs of AIGA’s Women Lead Initiative (WLI) and hope to double the number of female designers in leadership positions over the next two years.
Peopledesign is celebrating its 20th anniversary; co-founders and owners are Yang Kim and Kevin Budelmann
The Beijing 2022 Olympics has a new logo by designer Lin Cunzhen which the host country has dubbed Winter Dreams.
Landor creates an identity for Delphi Automotive’s Aptiv spinoff and then helps Delphi with its own new brand positioning.
BRIGADE helps the Studio School introduce its new name and identity with a text-based design and Hollywood lingo.
The 2018 Pantone Color of the Year is a complex Ultra Violet, forecast to resonate with graphic designers and package designers seeking nuance and sophistication.
Wieden + Kennedy has developed a new logo for the organization that repositions challenge was “to reposition Formula 1 as a forward-facing entertainment brand.
Stefan Bucher has created LetterHeads, a creative book where letters come to life as characters to create a playful, emotional alphabet via 3D modeling.
FIFA has released the official poster for the 2018 World Cup in Russia, which pays homage to a legendary goalkeeper and the Soviet Union.
Ivan Chermayeff, legendary graphic, brand and logo designer, has died. His work is among the most memorable of all 20th century designers.