Thinkso has created a capital campaign to pay for the first statue of a real-life woman in Central Park.
Category: News
COLLINS Maps A New San Francisco Neighborhood
COLLINS creates a new unified neighborhood called The East Cut out of three separate and sometimes confusing boundaries in San Francisco.
CVS Gets Real With Beauty Mark
CVS Pharmacy launches a campaign via bicoastal creative agency Standard Black that features unaltered beauty imagery certified by an innovative watermark.
Trivago’s Wabi Symbolizes Fluidity and Imperfection
Global hotel search engine Trivago has rebranded with a new logo that represents authenticity, fluidity, human connection.
National Geographic Redesigns Print Edition
National Geographic is unveiling its most significant redesign in nearly two decades to more dynamically showcase the work of photographers, reporters, and artists.
Yahoo Spotlights Real Small Business Owners
Ready State elevates the brand for Yahoo Small Business’ full suite of products geared towards helping small businesses grow.
Expedia Branding Suggests A Suite of Services
Pentagram has designed a new brand identity for Expedia Group that better unites its extensive family of travel brands, businesses and teams.
Superunion Welcomes Ross Clugston
Superunion brand consultancy reinforces its leadership team with the appointment of Ross Clugston as U.S. Executive Creative Director.
Trillion Creative Refreshes Newark’s Downtown
To commemorate the 20th year of Newark Downtown District the organization hired Trillion Creative to create a refreshed brand.
Odgis Celebrates WP Carey’s Success
WP Carey’s 2017 Annual Report celebrates the company’s continued success through their 45th year in business.
AMEX Credits Pentagram With Brand Reposition
Amex’s new advertising campaign and brand positioning, including a more legible logo, positions the company as an essential part of consumers’ lives.
AIGA To Honor Five Medalists and Google
2018 AIGA medals go to Susan Kare, Arem Duplessis, Victor Moscono, Karin Fong and Aaron Douglas at this year’s gala while Google is Corporate Leader.
MedMen Busts Stoner Cliché
With a multi-million dollar promotional campaign, cannabis retailer MedMen hopes to finally ditch the stoner cliche. Campaign kicks off 4/20, of course.
ELIA Designs for Visually Impaired In New Cooper Hewitt Show
Cooper Hewitt, Smithsonian Design Museum presents “The Senses: Design Beyond Vision” exhibition, on view through October 28, including an innovative tactile reading system by ELIA.
2018 American Package Design Awards
Our annual competition celebrates the power of design to forge an emotional link with the buyer at the moment of truth.
Buick Parks Wordmark To Appeal To Millennials
In 2019 GM will remove the Buick wordmark — and use only the well-known tri-shield symbol — on its cars to create a more youthful appeal.
Netflix Unveils New Custom Typeface
Netflix unveils Netflix Sans, a new custom typeface developed in collaboration with type design studio Dalton Maag. It joins Apple, Samsung and Google on the bespoke bandwagon.
Marketing and Publishing Guru Seth Godin To Keynote At PRINT 18
PRINT 18 will take place September 30 – October 2 at McCormick Place in Chicago, and the keynote session with Seth Godin is included with registration.
Landor Brings Bayer Cross Into Digital Era
Landor has partnered with Bayer to create a warmer and more open public face as the multinational focuses increasingly on health and nutrition.
US Open Serves Simplified Visual Identity
To mark the 50th anniversary of the Open Era, the United States Tennis Association asked Chermayeff & Geismar & Haviv to reinvent its visual identity.
New Mohawk Website Emphasizes Transparency
Mohawk newly redesigned website features a fresh user interface and a more intuitive search for all things paper and print.
Taschen Tackles The History of Graphic Design, Vol. 1
Taschen has published Volume 1 of a large and ambitious undertaking, the visual history of graphic design.
Double or Nothing Coalition Champions Women Leaders In Design
AIGA is spearheading the Double or Nothing movement whose goal is to double the number of women leaders in design.
Century 21 Rebrand Blows The Roof Off
A simplified wordmark is at the center of a Century 21’s attempt to create a clean stage for local agents.
Margo Chase’s Creative Drive On Exhibit at Texas A&M
Margo Chase: Chasing the Bright Light runs from March 23 through May 2 in Dallas; the exhibit celebrates her drive and passion to create.
Vox Media Names New Design Veep
Vox Media has named Phil Delbourgo the new VP of Design to bring a renewed design vision to the entire company.
School of Advertising Art Reveals New Name
The Modern College of Design will soon become the new name for the School of Advertising Art, reflecting a broadening of mission, offerings and reputation.
June Cleaver Is Dead and the Modern Mom is Born
Ad agency WONGDOODY gives birth to an inhouse marketing consultancy called June Cleaver Is Dead that challenges how brands are reaching the modern mom.
Pentagram Directs Traffic To Nicollet
After a major renovation made Nicollet Avenue more pedestrian friendly, Pentagram was asked to design a brand identity and wayfinding for the “Main Street” of Minneapolis.
Designing Playful Cities Exhibit Opens At MODA
Designing Playful Cities opens at the Museum of Design Atlanta and makes a strong case for designing for play into urban environments.
Pepsi Sparkles With Bubly
PepsiCo introduces a new line of sparkling water called bubly with the help of R/GA, the Academy Awards, and colorful package design.
Agency Squid Creates Gem Of A Campaign
Agency Squid has collaborated with the American Gem Trade Association to promote awareness of colored gemstones in a way that appeals to a younger demographic.
Amazon Opens The Spheres In Downtown Seattle
Jeff Bezos of Amazon inaugurates The Spheres, which have become an overnight Seattle landmark as well as a place for employees to work in a rainforest setting.
NPES Rebrands as Association For Print Technologies
NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.
Ex-IDEO and frog Executive Heads Superunion NA
Having spent over 15 years in senior management roles at creative firms, Sabah Ashraf brings experience and insight to her new CEO role at Superunion.
Reebok Creative Leader Jumps To Character
Following six years as Head of Global Brand Creative at Reebok, Chris Bruyere has joined creative agency Character as Managing Director in the new Portland OR office.
College Football Kicks Off 150th Anniversary Campaign
The College Football 150th Anniversary celebration kicks off with a campaign by The Marketing Arm and a logo by SME sports. branding.
Justworks Sees Benefits Of Riding Subway
Justworks teamed up with creative agency Circus Maximus to design and deliver an eye-catching print campaign deep within the New York City subway.
Letters Become Players At Czech Beach Party
Jan Sabach creates playful identity for Beach Soccer Czech Republic.
New Dartmouth College Insignia Has Roots
Dartmouth College has a new visual identity and insignia by OCD that is based on a storied campus tree.