Invok was tasked with branding and packaging the new Trojan XOXO to help position it as a gender-neutral product more comfortable for women and men to purchase and use.
Pentagram designed a bold Brooklyn identity for City Point, a new food, shopping and entertainment destination in downtown Brooklyn.
Jones Knowles Ritchie has developed a comprehensive visual identity system for new haircare brand, FORM, while design firm Bone+Black is responsible for the bottle structure.
ButterflyCannon has created the positioning, identity and package design for a luxury beauty line specifically for pregnancy.
Cooper-Hewitt, Smithsonian Design Museum announces National Design Award honorees in 11 categories of various disciplines including Communications Award winner Jennifer Morla.
Siegel + Gale helps Blue Apron add wine to its offerings with a new package design and an identity system tweak.
McDonald’s plans new monochrome uniforms for its 850,000 employees in the US. The company positions them as comfortable and proud. Social media sees a dystopian.
Jones Knowles Ritchie (JKR) is helping to mark the 50th anniversary of the iconic Beanz Meanz Heinz slogan with limited edition packaging in the UK.
RADbranding brand and package design seeks to change attitudes about cannabis use by focusing on its magical qualities.
GDUSA’s compilation of 2017 Top Design Schools that prepare students to work successfully in professional graphic design.
With the help of leading design schools, we once again identify top students ready to burst on the scene. It is sponsored by The Creative Group.
KIND asked Chase Design Group to position its new snack bars by leveraging cues from the juicing category.
LEGO Life is a newly-launched social network for kids under the age of 13 that seeks to bridge the physical and digital play experiences.
Brand Union crafts the identity for EyeJust, a blue-light blocking and fashion forward filter for smartphones and tablets that nods to both style and health.
Pentagram puts a contemporary spin on traditional no-nonsense deli graphics for Washington DC-based On Rye.
Chase Design Group has developed the identity and packaging for Mike’s Hot Honey, a chili-infused honey that seeks mass distribution.
By Diana Mosher, Content Director, HOW Design Live What do Pentagram Partner Natasha Jen, 40 Days of Dating co-author Timothy Goodman, AIGA Gold Medalist Brian Collins and PepsiCo SVP and Chief Design Officer Mauro Porcini all have in common? Pictured: Natasha Jen, Timothy Goodman, Brian Collins and Mauro Porcini They’ll be delivering keynotes at HOW […]
Every year for a half century GDUSA has used the first magazine of the year to spotlight People To Watch. The issue will be published early in February. Meanwhile, here’s a preview of sayings to live by from a dozen of our 2017 honorees.
NOLS outdoor education school has a new logo and look, a two-peaked summit in front of a sunset, by Magnifico Design and Wolf & Wilhelmine.
The challenge: to design a cover of GDUSA magazine. Neenah is a natural sponsor given its rich variety of paper colors and textures for digital printing applications. The winner and honorable mentions were selected from hundreds of entries.
Spring Design Partners found inspiration in Van Gogh’s artistry to rebrand and repackage Van Gogh Vodka
Pearlfisher New York redesigns Godiva’s family of chocolate bars with a chocolate drizzle as the central image.
Prophet is behind a brand refresh for MetLife that evokes trusted partnerships and sidelines Snoopy and the Peanuts Gang.