TFI Envision, Inc. wraps entire package in farm imagery to signal the organic nature of a new offering from Brummel & Brown.
Jones Knowles Ritchie has developed a comprehensive visual identity system for new haircare brand, FORM, while design firm Bone+Black is responsible for the bottle structure.
Healthy food startup Hampton Creek has redesigned its packaging to capture a sense of craft and the beauty of nature.
Neenah Packaging has introduced new Pearlized Folding Board into its portfolio to meet the growing demand for “shimmer and shine” in beauty packaging.
ButterflyCannon has created the positioning, identity and package design for a luxury beauty line specifically for pregnancy.
Insite employed an illustrated scene screen printed right onto the bottle to tell the story of a new small batch 100% Canadian Rye.
Tony Auston of Auston Design Group designed a label for the new Humboldt Distillery vodka that contains a unique local flavor, with an assist from ESTATE LABEL® by Neenah Packaging.
Siegel + Gale helps Blue Apron add wine to its offerings with a new package design and an identity system tweak.
In the name of sustainable packaging, Dutch rum brand Fitzroy Premium Navy Rum uses washed-up Coca-Cola labels to create marbled bottle caps.
Historic British brand Pears is relaunching its range of soaps with packaging designed by Hornall Anderson.
Summit Brewing Co. has recently debuted its summer-friendly variety pack, The Boundary Waters Box, designed by Duffy.
Ideas that Kick helps BILT stand out from other mens grooming products with a richer color palette and pairing products with exotic locations.
The Republik of Durham NC has developed the brand identity and hand lettered labels for the launch of Bedlam Vodka, which is seeking to cultivate an outsider identity.
Ken Lo brings a Chinese New Year tradition to life by designing the ASTROBRIGHTS Red Packet Collection.
Pentagram partner Angus Hyland creates modern takes on two vintage games and in the process brings avant-garde aesthetics to physical gaming.
Beardwood&Co. of New York City developed a brand voice, visual identity and new faceted bottles for hair care product company Infusium.
Boutique design agency ButterflyCannon was inspired by the colors and crafts of Madeira in its package design for Glenmorangie Bacalta, a private edition whiskey aged in Madeiran casks.
FutureBrand refreshes the Activia brand and package design starting with a new brand icon and a beam of light.
Brandimage executives Scott Lucas and Jennifer Bethke discuss emerging approaches to managing brand design from several large CPG companies.
Watermark Design captures the drip of wine down the tank during fermentation for Jake Busching Wines.
KIND asked Chase Design Group to position its new snack bars by leveraging cues from the juicing category.
Pentagram puts a contemporary spin on traditional no-nonsense deli graphics for Washington DC-based On Rye.
Pavement, the San Francisco creative and design studio, developed the packaging for Cooper’s Classic, a whisky named for author James Fenimore Cooper.