Project M Plus designed the label for Atlantico rum, made in the Dominican Republic, elevating the brand by capitalizing on the clients’ love of the Caribbean
San Francisco-based Pavement develops a sophisticated brand image and package design for a medical cannabis client.
Eleven states are seeing their namesake on Budweiser bottles and cans as part of the brand’s latest evolution of its summer packaging. Creative credits to Jones Knowles Ritchie New York.
Invok was tasked with branding and packaging the new Trojan XOXO as attractive, elegant and less traditionally masculine.
PB Creative of London helped new sports nutrition supplement be less intimidating and more accessible.
Simon Thorneycroft of Perspective: Branding repositioned Tahoe Trail Bar as more than a snack but rather “fuel for the journey.”
Print magazines are the inspiration for Pearlfisher’s new package design for B&O Play, younger sibling of Bang & Olufsen.
Healthy food startup Hampton Creek has redesigned its packaging to capture a sense of craft and the beauty of nature.
Bridgemark helps launch a new snack brand from Bellisio Foods that calls millenials on a flavor quest.
Target has announced an increased commitment to packaging sustainability which is codified in five new sustainable packaging goals.
Insite employed an illustrated scene screen printed right onto the bottle to tell the story of a new small batch 100% Canadian Rye.
Bulletproof has refreshed the packaging design for Oscar Mayer Hot Dogs to coincide with healthful recipe changes to its entire line of products.
Siegel + Gale helps Blue Apron add wine to its offerings with a new package design and an identity system tweak.
Brandimage has created new packaging graphics for Goldwell Dualsenses and StyleSign lines that emphasizes their synergy, energy and modernity.
Historic British brand Pears is relaunching its range of soaps with packaging designed by Hornall Anderson.
Pentagram’s Natasha Jen and team serve up a new brand identity system for artisanal ice cream makers Van Leeuwen.
Ideas that Kick helps BILT stand out from other mens grooming products with a richer color palette and pairing products with exotic locations.
Watermark Design uses handlettering and botanical drawings to add an artisan feel to canned cocktails.
Ken Lo brings a Chinese New Year tradition to life by designing the ASTROBRIGHTS Red Packet Collection.
Neenah Packaging has partnered with CODO Design to publish the Craft Beer Branding Guide; it is available free by using the link in this article.
Boutique design agency ButterflyCannon was inspired by the colors and crafts of Madeira in its package design for Glenmorangie Bacalta, a private edition whiskey aged in Madeiran casks.
In honor of Women’s History Month, Cutwater has created a second iteration of Brawny’s #strenthhasnogender campaign as well as new package design that supports the message.