Hart & Jones redesigns the packaging for Philip Morris’ e-liquid brand, Vivid, with bright, modern designs.
Prairie Organic Spirits is launching a national campaign via Haberman to suggest that if you eat organic you should drink organic, too.
Momotombo Chocolate Factory produces a natural gourmet chocolate with a deep Nicaraguan flavor, and packaging inspired by pre-Columbian tattoos and Neenah’s CLASSIC Stipple.
Widgets & Stone creates a wide-ranging brand renewal for the rebirth of Chatanooga Brewing Company, inspired by its original pre-Prohibition advertising and packaging.
A stylized pineapple is at the center of a logo, brand and package design refresh by Flood Creative for King’s Hawaiian line of foods.
The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.
Coca-Cola personifies 23 Chinese cities in playful limited-edition cans with creative credits to illustrator Noma Bar.
LRXD designs packaging for new sugar substitute Sola’s line of products that features bright red colors and cutaway windows.
Pepsi’s exclusive-to-Japan soda brand, J-Cola, includes packaging that references iconic Japanese artwork.
To connect with a wider audience, Harvey refreshed Tessamae’s identity and packaging system with a dramatically refined logo mark and playful illustrations.
Northern Vineyards Winery celebrated its 40th anniversary by hitting the refresh button on its packaging — resulting in a double-digit sales growth.
Joshua Jevons channeled his passion for the American West for a Grand Teton Distillery label and package design series.
Johnnie Walker and Anomaly add a Jane Walker to the scotch maker’s graphic design in conjunction with Women’s History Month.
Fierce Whiskers whiskey is named for a derogatory comment made by President Rutherford B. Hayes about the city of Austin TX.
PepsiCo introduces a new line of sparkling water called bubly with the help of R/GA, the Academy Awards, and colorful package design.
Sabra rebrand and package design emphasize sun, warmth and transparency for the popular hummus and extended plant-based product line.
A raid by Alexander Hamilton during the Revolutionary War inspires the story of, and label for, new craft rye whiskey.
Design Army has rebranded JRINK Juicery while reducing packaging costs with a simplified label system.
Voicebox has redesigned the SeaPak logo and 30+ product SKUs to better align the brand with its message of allowing busy families to “chillax” during meal times.
Refinery 43 designed the brand story and packaging for artisanal cheesemaker Bell & Goose, with an assist from the warm kraft-like aesthetic of Neenah ENVIRONMENT®.
McDonald’s has announced that, by 2025, 100% of McDonald’s packaging will come from renewable, recycled, or certified sources.
Pepsi celebrates its 120th anniversary with retro package design and a pop culture advertising campaign.
Diet Coke is receiving a major brand refresh and marketing makeover including a new logo and package redesign. The design incorporates several new flavors but, says Coke, the underlying formula remains unchanged.
Kick has partnered with Tone It Up to bring their social media-driven brand to life on a full line of fitness equipment sold in Target® stores.