Sullivan Higdon & Sink is highlighting variety with 24 illustrations and stories on new packaging for SONIC® Drive-Ins.
The Goldstein Group contemporizes the iconic Chock full o’Nuts® brand with a stronger brew designator and new flavor system.
DJ Stout and his Pentagram Austin team introduces a hummingbird symbol and color coded packaging for new cannabis concentrate company.packaging.
Brighton Agency has designed packaging for a new pet food line from Mars. There is a sharp focus on the eyes to link today’s pets to their wilder ancestors.
Gerber brings back the original black-and-white sketch of the Gerber baby logo as part of a package design update and to help celebrate its 90th anniversary.
Project M Plus designed the label for Atlantico rum, made in the Dominican Republic, elevating the brand by capitalizing on the clients’ love of the Caribbean
San Francisco-based Pavement develops a sophisticated brand image and package design for a medical cannabis client.
Eleven states are seeing their namesake on Budweiser bottles and cans as part of the brand’s latest evolution of its summer packaging. Creative credits to Jones Knowles Ritchie New York.
Invok was tasked with branding and packaging the new Trojan XOXO to help position it as a gender-neutral product more comfortable for women and men to purchase and use.
PB Creative of London helped new sports nutrition supplement be less intimidating and more accessible.
Simon Thorneycroft of Perspective: Branding repositioned Tahoe Trail Bar as more than a snack but rather “fuel for the journey.”
Print magazines are the inspiration for Pearlfisher’s new package design for B&O Play, younger sibling of Bang & Olufsen.
Healthy food startup Hampton Creek has redesigned its packaging to capture a sense of craft and the beauty of nature.
Bridgemark helps launch a new snack brand from Bellisio Foods that calls millenials on a flavor quest.
Target has announced an increased commitment to packaging sustainability which is codified in five new sustainable packaging goals.
Insite employed an illustrated scene screen printed right onto the bottle to tell the story of a new small batch 100% Canadian Rye.
Bulletproof has refreshed the packaging design for Oscar Mayer Hot Dogs to coincide with healthful recipe changes to its entire line of products.
Siegel + Gale helps Blue Apron add wine to its offerings with a new package design and an identity system tweak.
Brandimage has created new packaging graphics for Goldwell Dualsenses and StyleSign lines that emphasizes their synergy, energy and modernity.
Historic British brand Pears is relaunching its range of soaps with packaging designed by Hornall Anderson.
Pentagram’s Natasha Jen and team serve up a new brand identity system for artisanal ice cream makers Van Leeuwen.
Ideas that Kick helps BILT stand out from other mens grooming products with a richer color palette and pairing products with exotic locations.
Watermark Design uses handlettering and botanical drawings to add an artisan feel to canned cocktails.