The Republik of Durham NC has developed the brand identity and hand lettered labels for the launch of Bedlam Vodka, which is seeking to cultivate an outsider identity.
Category: Shelf Life: GDUSA’s Package Design Blog
Ken Lo Modernizes Ancient Tradition With Astrobrights® Papers
Ken Lo brings a Chinese New Year tradition to life by designing the ASTROBRIGHTS Red Packet Collection.
Craft Beer Branding Guide Available Now
Neenah Packaging has partnered with CODO Design to publish the Craft Beer Branding Guide; it is available free by using the link in this article.
Angus Hyland Brings Vintage Games Back To Life
Pentagram partner Angus Hyland creates modern takes on two vintage games and in the process brings avant-garde aesthetics to physical gaming.
Pantene Campaigns For Shorter Showers
Pantene shampoo bottle features hourglass to prod water savings via shorter showers.
THINX Packaging Strikes At Taboos
Packaging for THINX organic tampons mimics the motion of the product in action.
Beardwood&Co. Styles Faceted Bottles For Infusium
Beardwood&Co. of New York City developed a brand voice, visual identity and new faceted bottles for hair care product company Infusium.
New Glenmorangie Packaging Evokes Sunset Over Madeira
Boutique design agency ButterflyCannon was inspired by the colors and crafts of Madeira in its package design for Glenmorangie Bacalta, a private edition whiskey aged in Madeiran casks.
Brawny Packaging Replaces Iconic Man With Strong Woman
In honor of Women’s History Month, Cutwater has created a second iteration of Brawny’s #strenthhasnogender campaign as well as new package design that supports the message.
FutureBrand Gives Activia a Premium Flavor
FutureBrand refreshes the Activia brand and package design starting with a new brand icon and a beam of light.
4 Creative Leadership Models in Consumer Packaged Goods Companies
Brandimage executives Scott Lucas and Jennifer Bethke discuss emerging approaches to managing brand design from several large CPG companies.
No, It’s Not Crab Flavored Vodka
Auston Design Group created the branding and package design for Humboldt Distillery’s organic, small batch vodka, with help from the local Dungeness crab and Neenah ESTATE® No. 8 labels.
Wine Label by Watermark Drips In Detail
Watermark Design captures the drip of wine down the tank during fermentation for Jake Busching Wines.
Chase Squeezes Juice Into New Snack Bar
KIND asked Chase Design Group to position its new snack bars by leveraging cues from the juicing category.
Grateful Dead Iconography Lives Again On Tribute Album
NYC design studio, The Collected Works, provided art and design for a recently completed compilation album in tribute to The Grateful Dead.
Pentagram Adds A Side of Humor To Deli Branding
Pentagram puts a contemporary spin on traditional no-nonsense deli graphics for Washington DC-based On Rye.
Whisky Label Pays Homage To Great American Novelist
Pavement, the San Francisco creative and design studio, developed the packaging for Cooper’s Classic, a whisky named for author James Fenimore Cooper.
Vigor Branding Folds Oragami Into Restaurant Branding
Branding and packaging for a new Asian fusion restaurant in Atlanta features an updated zodiac and menus that are primed for orgami.
Olympic Dairy Rebrand Tied To Positive Energy of Western Canada
Montreal-based design agency lg2 has completed a repositioning, including brand identity and packaging, for Canada’s Olympic Dairy.
Chase Design Group Heats Up Condiments Category
Chase Design Group has developed the identity and packaging for Mike’s Hot Honey, a chili-infused honey that seeks mass distribution.
Adding Some Sizzle To The Holiday Spirit
The design team at Brown-Forman developed an eye-catching holiday gift box for recently introduced Jack Daniel’s Tennessee Fire brand, with the help of Textile Printing Company and Neenah Folding Board.
Malt Liquor Label Recognizable Across The Room
Auston Design Group of Emeryville CA developed a bold label for new malt liquor brought to the market by legendary rap artist E-40 aka Earl Stevens.
A Box Filled With Experimentation, Ingenuity and Dreams
Package design for a box of dreams (actually three bottles of Dreaming Tree Wines) raised several challenges that were solved with some smart engineering, graphics, and SILKTOUCH from the Neenah® Box Wrap Collection.
Spirit of Expressionism Inspires Van Gogh Vodka
Spring Design Partners found inspiration in Van Gogh’s artistry to rebrand and repackage Van Gogh Vodka
Chocolate Drizzle Reinforces Godiva Craftsmanship
Pearlfisher New York redesigns Godiva’s family of chocolate bars with a chocolate drizzle as the central image.
Cheez Doodles Package Refresh Emphasizes Taste Experience
Perspective: Branding redesigns packaging for Cheez Doodles to focus on intense flavors and expanded products, including New York Mets Cheez Doodle Baseballs.
New Coffee Pod Branding Features Color Coding
LRXD has designed the identity and packaging for DripJoy, a single-serve coffee pod subscription service.
Beware The Kraken
Taming a beast is no easy task, especially a mythical creature feared by all. But the team at Creativo Commercial succeeded with a promotional package for The Kraken® Black Spiced Rum.
Sam Adams Packaging Features Statue, Star and Shield
Boston Beer Co. has redesigned the logo and packaging for its signature brand, Sam Adams Boston Lager, the pioneering craft beer debuted in 1984.
Haugaard Cooks Up Quaker Instant Oatmeal Packaging
Haugaard Creative is the design firm behind Quaker Instant Oatmeal’s Bring Your Best Bowl promotion which now involves urging consumers to taste and vote for their favorite.
Brandimage Imagines Perfume Bottle As Architectural Piece
Brandimage has design the packaging for a new perfume for men, Van Cleef & Arples in New York, in the art deco tradition.
Spirit Infused Ice Cream Packaging Conveys Boozy Fun
IdeaWork Studios creates the packaging, logo, and flavor illustrations for Momenti Spirited Ice Creams.
Work-Order Lets Kodak Be Kodak
Kodak redesigns its logo for the first time in a decade, opting to bring back the iconic “K” that was introduced back in 1971.
Simmered Cider Scent Just in Time for Fall
Graphic design firm Wink has developed the packaging for a new fall scent from candle and gift fragrance studio Thyme.
Vice and Safari Sunday Tap Old Pub For New Beer
Old Blue Last is an historic pub as well as the name for a new beer from Vice Media and Anheuser-Busch, with design support from Safari Sundays.
TFI Envision Drives Diesel Engine Specific Positioning
Packaging and advertising by TFI Envision help introduce a new product launch of BWD Diesel Fuel Injectors.
Iconic Indiana Beer Revived With 1940s Aesthetic
Young & Laramore helps revive an iconic beer with new package design, instore executions and a campaign that pays tribute to the 1940s.
Mezcal Packaging Breaks Tradition By Appealing To Women
Mezcal Doña Natalia brand is making its mark with branding and packaging designed to appeal to women with help from Neenah Packaging and its Neenah Box Wrap Premium collection.
Stripped-Backed Progresso Packaging Emphasizes Honesty
Hornall Anderson’s redesign of Progresso pays homage to the heartiness, wholesomeness and health-consciousness of the brand’s product line.
Chase Cleans Up The Swiffer Brand
Chase Design Group’s Swiffer redesign creates a broad portfolio of assets including logo and packaging that unify and modernize the brand.