Momotombo Chocolate Factory produces a natural gourmet chocolate with a deep Nicaraguan flavor, and packaging inspired by pre-Columbian tattoos and Neenah’s CLASSIC Stipple.
Category: Shelf Life: GDUSA’s Package Design Blog
Chattanooga Brewing Rebrand Honors Pre-Prohibition History
Widgets & Stone creates a wide-ranging brand renewal for the rebirth of Chatanooga Brewing Company, inspired by its original pre-Prohibition advertising and packaging.
Smith Design Parties With Green Giant For St. Jude
Smith Design donated design, production and project management services to create special cans of Green Giant veggies with colorful labels that integrate the artwork of young St. Jude patients.
Pineapple Crowns New King’s Hawaiian Packaging
A stylized pineapple is at the center of a logo, brand and package design refresh by Flood Creative for King’s Hawaiian line of foods.
Fresca Gets A Refresh
The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.
Cannabis Packaging Celebrates ’60s Woodstock Festival
Brand identity and packaging by Pentagram for The Woodstock Cannabis Company’s line of marijuana extracts celebrates the seminal Woodstock festival.
Coke Tests Sleek Cans in China
Coca-Cola personifies 23 Chinese cities in playful limited-edition cans with creative credits to illustrator Noma Bar.
LRXD Sweetens Packaging for Sugar Substitute
LRXD designs packaging for new sugar substitute Sola’s line of products that features bright red colors and cutaway windows.
Carpenter Collective Brews Rich Blue Packaging
Carpenter Collective was inspired by the client’s Midwest roots and a passion for exceptional coffee from seed to cup.
Pepsi Rolls Out New Wave of Japanese Cola
Pepsi’s exclusive-to-Japan soda brand, J-Cola, includes packaging that references iconic Japanese artwork.
Harvey Brings Tessamae’s Condiments To The Table
To connect with a wider audience, Harvey refreshed Tessamae’s identity and packaging system with a dramatically refined logo mark and playful illustrations.
Retail Is Not Dead; It’s Evolving
Retailers are adapting to a new retail ecosystem – a combination of physical, digital, and complementary service offerings – and CLASSIC® Papers from Neenah are ready to help.
A Three-Tiered Approach Gets This Winery A Seat Back at the Table
Northern Vineyards Winery celebrated its 40th anniversary by hitting the refresh button on its packaging — resulting in a double-digit sales growth.
Whiskey Series Takes Inspiration From Wild West
Joshua Jevons channeled his passion for the American West for a Grand Teton Distillery label and package design series.
Raw Ingredients Are Focal Point For Pacific Foods
Voicebox has refreshed the brand packaging for Pacific Foods using a natural wooden cutting board backdrop to focus on raw ingredients.
Goose Island Beer Remains Focused On The Craft
For its 30th anniversary, Goose Island’s 312 Wheat Ale gets a stripped down look.
Johnnie Walker Toasts Gender Equality
Johnnie Walker and Anomaly add a Jane Walker to the scotch maker’s graphic design in conjunction with Women’s History Month.
Candid Advertiser Lets You In On The Joke
TDA_Boulder’s approach for Justin’s nut butter and related products focuses on sincerity and humility.
Rutherford B. Hayes Gives Texas Whiskey Its Name
Fierce Whiskers whiskey is named for a derogatory comment made by President Rutherford B. Hayes about the city of Austin TX.
Pepsi Sparkles With Bubly
PepsiCo introduces a new line of sparkling water called bubly with the help of R/GA, the Academy Awards, and colorful package design.
Go Ahead, Eat Some Chocolate and Save The Rainforest
The owners of Harper Macaw are turning chocolate into a force for tropical rainforest reforestation, with design help from Design Army and Neenah’s FSC certified CLASSIC® Linen.
Tacodeli Rebrand Keeps The Quirkiness
The Butler Bros have kept the quirkinesss in the branding of beloved Austin restaurant Tacodeli.
Sabra Ingredients Shine In Logo and Package Redesign
Sabra rebrand and package design emphasize sun, warmth and transparency for the popular hummus and extended plant-based product line.
Belgian Beers Use Dark Green Bottles To Advantage
Specialist drinks packaging design agency, Thirst Craft of Glasgow, Scotland, has given two of Lindemans’ flagship Lambic products an elegant new look.
Hamilton Inspires Brooklyn-Made Craft Whiskey Label
A raid by Alexander Hamilton during the Revolutionary War inspires the story of, and label for, new craft rye whiskey.
JRINK Gets a Creative Cleanse
Design Army has rebranded JRINK Juicery while reducing packaging costs with a simplified label system.
Pentagram Invokes Venn Diagram For Science-Based Skincare Line
Natasha Jen led a Pentagram team in the naming and branding of VENN, a science-based skincare line. The strategy and design is inspired by the Venn diagram.
SeaPak Redesign Invites Consumers To Chillax
Voicebox has redesigned the SeaPak logo and 30+ product SKUs to better align the brand with its message of allowing busy families to “chillax” during meal times.
Packaging Small-Batch Artisanal Flavor
Refinery 43 designed the brand story and packaging for artisanal cheesemaker Bell & Goose, with an assist from the warm kraft-like aesthetic of Neenah ENVIRONMENT®.
Traina Raises The (Endurance) Bar
Traina has created a new brand strategy and identity for PR Bar, a line of endurance bars, that includes both athletes and everyday busy people.
McDonald’s All In On Recycled or Certified Packaging
McDonald’s has announced that, by 2025, 100% of McDonald’s packaging will come from renewable, recycled, or certified sources.
Retro Pepsi Cans Kick Off Anniversary Celebration
Pepsi celebrates its 120th anniversary with retro package design and a pop culture advertising campaign.
Tribe Hummus Rolls Out Clean Label Tubs
Pause for Thought helps hummus maker Tribe position itself as clean, all-natural and authentic.
Diet Coke Slims Down
Diet Coke is receiving a major brand refresh and marketing makeover including a new logo and package redesign. The design incorporates several new flavors but, says Coke, the underlying formula remains unchanged.
Social Media-Driven Fitness Brand Jumps To Target Stores
Kick has partnered with Tone It Up to bring their social media-driven brand to life on a full line of fitness equipment sold in Target® stores.
Spirited Graphics Support A Pint of Indulgence
New creative work from Fortnight Collective introduces Yasso frozen Greek yogurt pint flavors with package design that encourages consumers to indulge and enjoy.
Brandimage Goes Urban Chic For Hair Care Range
Brandimage has redesigned the KMS styling and hair care range with an urban flavor that targets a new generation of professional stylists.
Navigating Elegant vs. Everyday for Vanity Fair Napkins
A rebrand by Flood Creative lets consumers know that Vanity Fair napkins can be an every day experience.
Elmwood’s Disruptive Design For New Walmart Private Label
Uniquely J, Walmart-owned online retailer Jet.com’s new private label, has a new look via design studio Elmwood.
Martell Identity Drinks In Three Centuries of History
Paris-based Yorgo & Co. has redesigned the identity and packaging for Martell, the 300 year old cognac brand owned by Pernod Ricard.