Apple, Google, and Amazon top Interbrand Best Global Brands while Luxury is the fastest growing sector.
Category: Shelf Life: GDUSA’s Package Design Blog
Rule29 Builds Coffee House Brand From Ground Up
Branding Blackberry Market allowed Rule29 Creative to build a design experience from the ground up.
Weight Watchers Changes Name in Wellness Push
Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.
Superfoods + Science Combine to Create the Ultimate Package of Natural Beauty
Cousins found Youth To The People, a vegan-based, clean beauty skincare line for today’s health-conscious consumer.
Chase Design Group Puts New Spin On RTD Gin Category
Chase Design Group names and designs Tailspin, a ready-to-drink gin that hopes to take advantage of the millennial market’s growing taste for gin.
Perdue Packaging Ahead Of The Flock
New package design by Enlisted Design brings farm scenes to life in order to highlight Perdue’s humane animal care initiatives and all-natural products.
New Neenah Portfolio Is Sensation(al)
Neenah has released The Design Collection, a newly refreshed portfolio of high-end, specialty papers for luxe packaging and retail solutions.
Metallica Song Inspires Sonically-Infused Whiskey
JKR develops the brand design and creative executions for the launch of Blackened, a new whiskey created by heavy-metal icons Metallica and master distiller Dave Pickerell.
Haagen-Dazs Embraces Scandanavian Simplicity
Design studio Love brings back Scandanavian design and introduces bespoke artwork to refresh the iconic luxury ice cream’s brand.
Neenah Introduces New Cotton Papers
Neenah is reinvigorating the cotton fiber paper category with its new NEENAH® Cotton Papers.
Awakening a Bourbon With a Past
Master-blender Dixon Dedman has resurrected venerable Kentucky Owl bourbon, with brand and label design help from Tony Auston of Auston Design Group.
Putting The Sun Back In MillerCoors’ Sol
MillerCoors partners with brand agency Solsight to redesign a new look and feel for Mexican import brand Sol.
Chobani Tube Turns Yogurt Into a Condiment
Chobani CCO Leland Maschmeyer has developed a squeezable tube to help brand Chobani yogurt as a condiment option.
Kraft Heinz Expands Environmental Commitments
The company aims to make 100% of its packaging recyclable, reusable or compostable by 2025; increase usage of recycled and materials; and pledges to set science-based emissions reduction targets.
New Signature for Kellogg’s Vegan and Organic Cereals
Kellogg’s has a new line of vegan and organic cereals rolling out now in Europe.
Kick Makes On-the-Go Soup Look Good
The design and branding agency leverages sleek, minimalistic package design to let the beauty of nutritious soups shine through.
Brewery Brand Taps Neighborhood Grocery Legacy
Sally Morrow Creative has helped launch the new West Coast Grocery Co. with a brand that pays homage to the friendly neighborhood corner store.
Watermark Illustrates Chesapeake Bay Ecosystem
Watermark branding and package design studio has used label illustrations to give the Chesapeake Series a fresh look.
Camp + King Serves Up Del Taco Rebrand
Camp + King recently updated the visual identity of Del Taco to give it a softer, friendlier, more contemporary look.
Josie Maran: Responsibly Formulated Beauty Brand, Inside and Out
“Luxury with a conscience” is the foundation for Josie Maran Cosmetics high-end beauty products and its design principles. Sustainable Neenah Folding Board PC 100 is part of the solution.
Refined Serif and Premium Print Elevate Venerable Winery
FINE has modernized and refined the branding and packaging for Cuvaison, an historic Napa Valley winery.
Packaging Hosts A Poetic Dance of Ingredients
The Creative Pack and Hornall Anderson team up to help La Terra Fina create a new look for a long-term position in the marketplace.
Dunkin’ Donuts Names JKR For Brand Management
Dunkin’ Donuts has appointed Jones Knowles Ritchie (JKR) to manage its brand identity and branding strategy while its summer look and packaging is undergoing a freshening up.
Voicebox Gives Category Creator Yooga A Welcoming Smile
Voicebox creates a bold playful design for category creating Yoga Superfood Cups.
Black Cat Romances Darker Side of Gins
Hart & Jones has designed the packaging for Sacred Spirits Old Tom Gin featuring a mesmerizing image of a cat for shelf impact.
Bluemarlin Sweetens Honey Packaging
Strategic brand design agency bluemarlin creates the identity and packaging for Wainwright premium brand honey.
Chocolate Package Design Bucks Industry Trend
Fine & Raw, a Brooklyn NY-based chocolatier, has made major updates to the package design of its signature line ahead of Summer Fancy Food Show ’18.
Subplot Provides Main Story For Level Ground
Subplot has helped coffee company Level Ground position and package all its non-coffee products including Tea, Vanilla, Spices, Coconut Oil and Rice.
Hart & Jones Makes Vaping Brand Truly Vivid
Hart & Jones redesigns the packaging for Philip Morris’ e-liquid brand, Vivid, with bright, modern designs.
Haberman Campaign Urges Consumers To Drink Organic
Prairie Organic Spirits is launching a national campaign via Haberman to suggest that if you eat organic you should drink organic, too.
BRIGADE Helps SVEDKA Vodka Go Handheld
BRIGADE is helping SVEDKA extend its brand from vodka to sparkling spiked seltzer with packaging that says bold and premium.
Pre-Columbian Design Inspiration For An Ancient Treasure
Momotombo Chocolate Factory produces a natural gourmet chocolate with a deep Nicaraguan flavor, and packaging inspired by pre-Columbian tattoos and Neenah’s CLASSIC Stipple.
Chattanooga Brewing Rebrand Honors Pre-Prohibition History
Widgets & Stone creates a wide-ranging brand renewal for the rebirth of Chatanooga Brewing Company, inspired by its original pre-Prohibition advertising and packaging.
Smith Design Parties With Green Giant For St. Jude
Smith Design donated design, production and project management services to create special cans of Green Giant veggies with colorful labels that integrate the artwork of young St. Jude patients.
Pineapple Crowns New King’s Hawaiian Packaging
A stylized pineapple is at the center of a logo, brand and package design refresh by Flood Creative for King’s Hawaiian line of foods.
Fresca Gets A Refresh
The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.
Cannabis Packaging Celebrates ’60s Woodstock Festival
Brand identity and packaging by Pentagram for The Woodstock Cannabis Company’s line of marijuana extracts celebrates the seminal Woodstock festival.
Coke Tests Sleek Cans in China
Coca-Cola personifies 23 Chinese cities in playful limited-edition cans with creative credits to illustrator Noma Bar.
LRXD Sweetens Packaging for Sugar Substitute
LRXD designs packaging for new sugar substitute Sola’s line of products that features bright red colors and cutaway windows.
Carpenter Collective Brews Rich Blue Packaging
Carpenter Collective was inspired by the client’s Midwest roots and a passion for exceptional coffee from seed to cup.