New creative work from Fortnight Collective introduces Yasso frozen Greek yogurt pint flavors with package design that encourages consumers to indulge and enjoy.
Category: Shelf Life: GDUSA’s Package Design Blog
Brandimage Goes Urban Chic For Hair Care Range
Brandimage has redesigned the KMS styling and hair care range with an urban flavor that targets a new generation of professional stylists.
Navigating Elegant vs. Everyday for Vanity Fair Napkins
A rebrand by Flood Creative lets consumers know that Vanity Fair napkins can be an every day experience.
Elmwood’s Disruptive Design For New Walmart Private Label
Uniquely J, Walmart-owned online retailer Jet.com’s new private label, has a new look via design studio Elmwood.
Martell Identity Drinks In Three Centuries of History
Paris-based Yorgo & Co. has redesigned the identity and packaging for Martell, the 300 year old cognac brand owned by Pernod Ricard.
Alexa. Meet Jim (Beam)
A new smart assistant called JIM will pour a shot of Jim Beam bourbon at your voice command.
Packaging Peels Away Any Consumer Confusion
TFI Envision uses packaging and photography to clarify the purpose of a fast, easy hard-boiled egg peeler.
Maschmeyer Serves Up Smooth Chobani Identity
Leland Maschmeyer leads an inhouse team to a new identity and package design for Chobani, the number one yogurt brand in the country.
Holographic Foil Helps Chandon Sparkle
Rebecca Minkoff and Interbrand combine geometry and holography to bring Chandon’s Limited Edition Winter Collection to life.
Neenah Relaunches Soft Touch TOUCHÉ Papers
Neenah expands its offering of soft touch paper brands, finishes and colors.
Chase Has Barebottle Branding Covered
Chase Design Group uses a simple mark plus complex packaging for brewery’s its inventive flavor offerings.
God Of The Sea Supports Brewer’s Mission
MiresBall has designed the packaging for a new beer by Coronado Brewing, a portion of whose sales will go to protection the ocean and beaches.
Guilt-Free Snack Gets Transparent Design
A clear window and simple color palette designed by Brandon communicates health and wellness for Atkins Harvest snack bar.
Label Captures Parallel Passions of Wine and Art
Artist Ari Azzopardi-Robinson’s work, Candy Coated, graces the label of the 2017 Beaujolais Nouveau from Les Vins Georges Duboeuf.
LAND Brews Sustainable Packaging For Stumptown
LAND designed new packaging for Stumptown coffee beans that is more culturally relevant and environmentally sustainable.
BrandOpus Energizes Chocolate Snack Rebrand
BeOn has recently undergone a full strategic rebrand with the help of design and branding agency BrandOpus.
Pavement Takes a Shot and Designs a Tequila Brand
Oakland CA-based Pavement creative studio created a tequila brand from top to … bottoms up! … as a limited run gift to share with existing and prospective clients. They had help from Neenah ESTATE LABEL® No. 8.
Deborah Adler Prescribes New Labels For CVS Pharmacy
Deborah Adler is working with CVS Pharmacy on a simplified system to help patients manage and schedule multiple prescriptions.
Seven Three Distillery Reps New Orleans
Design and branding firm, TILT, has designed the branding and packaging for New Orleans-based Seven Three Distillery.
Passing Down The Good Stuff
Perspective:Branding serves up a message of history, tradition, continuity and quality for ice cream maker.
VSA Brews New Packaging For Breckenridge
Breckenridge Brewery unveils modernized packaging for its family of beers via VSA Partners.
Bulletproof Portrays Premium Indulgence For GREEN & BLACK’S Chocolate
Mondelēz International has partnered with Bulletproof to create a new brand identity and packaging design for its Premium Chocolate brand GREEN & BLACK’S.
Amazon Elevates The Gift Card Experience
Anytime Gift Cards are zero-balance Amazon Gift Cards that can be immediately activated with an amount between $10 and $2000 using the Amazon app. Amazon worked with NEENAH Packaging on a variety of innovative gift card formats, including the gift tag introduced last year.
SONIC Packaging Highlights Variety and Customization
Sullivan Higdon & Sink is highlighting variety with 24 illustrations and stories on new packaging for SONIC® Drive-Ins.
Chock full o’Nuts Returns To Its NYC Roots
The Goldstein Group contemporizes the iconic Chock full o’Nuts® brand with a stronger brew designator and new flavor system.
TFI Envision Helps Develop Fruttare Extension
TFI Envision, which has worked with Unilever for over 40 years, has helped develop a new product variant for Fruttare.
Cannabis Company Gets High End Branding
DJ Stout and his Pentagram Austin team introduces a hummingbird symbol and color coded packaging for new cannabis concentrate company.packaging.
Pet Food Packaging Eyes Link To Ancestral Past
Brighton Agency has designed packaging for a new pet food line from Mars. There is a sharp focus on the eyes to link today’s pets to their wilder ancestors.
Duncan Channon Refocuses Craft Brewer As Brewlab
Creative agency Duncan Channon helps Redhook, an original craft brewer, reimagine itself as the experimental and creative Redhook Brewlab.
LIFEWTR Packaging Series Features Female Artists
Pepsi-owned LIFEWTR is celebrating the work of women artists on their bottles.
Gerber Baby Makes Comeback
Gerber brings back the original black-and-white sketch of the Gerber baby logo as part of a package design update and to help celebrate its 90th anniversary.
Visibility Is Key For New iPhone Product Category
Craig Calsbeek recently completed branding and packaging for the AxisGO™ Smartphone System by Aquatech Imaging. Since the product category is new, the design has the product clearly visible, and emphasizes function and features.
Rum Label Is Passport to Caribbean Culture
Project M Plus designed the label for Atlantico rum, made in the Dominican Republic, elevating the brand by capitalizing on the clients’ love of the Caribbean
Building Customer Trust For Cannabis Through Strategic Branding and Packaging
San Francisco-based Pavement develops a sophisticated brand image and package design for a medical cannabis client.
Subway Freshens Stores and Adds Touchscreens
A fresh look and new technology are key elements in a massive overhaul of Subway, the world’s largest restaurant chain.
Budweiser Pays Tribute To The States
Eleven states are seeing their namesake on Budweiser bottles and cans as part of the brand’s latest evolution of its summer packaging. Creative credits to Jones Knowles Ritchie New York.
Discreet and Gender Neutral Condom Packaging for Trojan
Invok was tasked with branding and packaging the new Trojan XOXO to help position it as a gender-neutral product more comfortable for women and men to purchase and use.
New Labels Evoke Soul Of Verona Winery
Hangar Design Group designs new wine labels for a Verona winery that emphasizes the Tommasi brand.
PB Creative Decodes Sports Supplement
PB Creative of London helped new sports nutrition supplement be less intimidating and more accessible.
Snack Transformed To Fuel For Outdoor Adventures
Simon Thorneycroft of Perspective: Branding repositioned Tahoe Trail Bar as more than a snack but rather “fuel for the journey.”