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Category: Package Design USA (PDUSA)

SWEETL

FutureBrand Comes Clean For Cookie Dough Line

Package Design USA (PDUSA) February 18, 2020February 21, 2020 Ilana Greenberg

FutureBrand has developed branding and packaging for Sweet Loren’s that focuses on delicious cookies made from clean ingredients.

JAMIE1

Cannabeauty: It’s Not A Trend, It’s A Movement

Package Design USA (PDUSA) February 12, 2020February 13, 2020 Ilana Greenberg

The CBD skincare market is at its infancy, but the growth potential for brands is undeniable. As an established partner in the packaging market, Neenah can help create solutions.

GOLDSTEIN1

Botanicals Featured in PROCure Packaging

Package Design USA (PDUSA) January 30, 2020January 30, 2020 Ilana Greenberg

Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.

HUSTLE1

Sub-Brand Hustles Way To Top

Package Design USA (PDUSA) January 20, 2020January 28, 2020 Ilana Greenberg

Jones Knowles Ritchie has designed the identity and packaging for Hustle, a new energy drink approved by the likes of Drake and Billie Eilish.

AMBER

Left Handed Compliment For Craft Brewer

Package Design USA (PDUSA) January 14, 2020January 14, 2020 Ilana Greenberg

Left Hand Brewing, a craft brewing pioneer best known for its Nitro series, has unveiled a new logo and package designs as part of the company’s brand refresh rolling out nationwide this year.

BETTER1

Better With Less Finalists Announced

Package Design USA (PDUSA) January 8, 2020January 28, 2020 Ilana Greenberg

The 10 finalists for the international packaging design competition Better with Less – Design Challenge, have been selected.

MEANZBEANZ

Heinz: Vegan Isn’t All Kale and Quinoa

Package Design USA (PDUSA) January 8, 2020 Ilana Greenberg

The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.

MAGICLEADER

COLLINS Helps Target Reach Tweens

Package Design USA (PDUSA) January 5, 2020March 2, 2020 Ilana Greenberg

COLLINS developed imaginative cross-category branding and colorful package design for Target that appeals to tween girls under the More Than Magic umbrella.

BICLEADER

Elmwood Brands Unisex Razor

Package Design USA (PDUSA) January 4, 2020February 26, 2020 Ilana Greenberg

BIC Made for YOU is a unisex razor with positioning, naming, branding and package design by Elmwood New York. Made for YOU is an Amazon exclusive.

WANG

McDonald’s With A Side of Luxury

Package Design USA (PDUSA) January 4, 2020January 27, 2020 Ilana Greenberg

McDonald’s teamed with fashion designer Alexander Wang to launch the ultimate picnic basket in China via an Alibaba marketing event. It sold out in seconds.

BLUNT1

Getting Blunt About Cannabis and Skincare

Package Design USA (PDUSA) December 13, 2019 Ilana Greenberg

The main focus of Blunt skincare’s cannabis face oil collection is to give people clear, smooth, and radiant skin. Packaging uses NEENAH® Folding Board 100% PC White for its thickness and its bright white shade.

FLOAT

BSSP Floats New Cannabis Products

Package Design USA (PDUSA) December 11, 2019 Ilana Greenberg

Parallel has launched two cannabis products, for humans and pets, respectively, with creative and package design by Sausalito-based agency BSSP.

B&B STUDIO - OATH - 2 LR

Oath Graphics Emphasize Creative Expression

Package Design USA (PDUSA) December 7, 2019 Ilana Greenberg

OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.

VITACOCO

Interesting Development Gets Real For Vita Coco Brand

Package Design USA (PDUSA) November 22, 2019 Ilana Greenberg

Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.

DIWALIF

Diwali Traditions Inspire Butterfly Cannon

Package Design USA (PDUSA) November 4, 2019November 4, 2019 Ilana Greenberg

Butterfly Cannon has designed a culturally relevant Diwali Festival gift package for Johnnie Walker Gold Label Reserve.

HEMP1

Neenah Packaging Adds Hemp Fiber Papers

Package Design USA (PDUSA) October 28, 2019October 30, 2019 Ilana Greenberg

Neenah Packaging has introduced new hemp fiber papers, a new color, and new finishes into its recently expanded line of Neenah Folding Board papers.

NOGRONI-1

Pearlfisher Says Yes To NOgroni®

Package Design USA (PDUSA), Top Stories September 23, 2019November 4, 2019 Ilana Greenberg

The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.

MARIES

Chase Design Illustrates Marie’s Gourmet Sub-Brand

Package Design USA (PDUSA) September 17, 2019 Ilana Greenberg

Today’s desire for healthier alternatives and adventurous flavors led to the creation of Marie’s first sub-brand with naming and design by Chase Design Group.

GENIUS

GEN!US Graphics Link Cannabis To Creativity

Package Design USA (PDUSA) September 16, 2019September 17, 2019 Ilana Greenberg

Linking cannabis to creativity, GEN!US has launched in California with package design and supporting visual imagery that seeks to move beyond the stoner stigma.

UNTITLED-3

Son Honors Mom With Perfect Toffee

Package Design USA (PDUSA) September 9, 2019September 29, 2019 Ilana Greenberg

One Zero Charlie has created the brand and identity for Mom’s Perfect Toffee, an ode to a son’s love of his mother and her toffee-making secrets.

METSA1

‘Better With Less’ Challenge Open For Submissions

Package Design USA (PDUSA) September 6, 2019September 6, 2019 Ilana Greenberg

The 2nd annual Better with Less – Design Challenge, organized by Metsä Board, the European producer of premium fresh fiber paperboards, inspires designers to create more environmentally-friendly packaging solutions.

PENNY1

Designing A Package Full Of Memories

Package Design USA (PDUSA), Top Stories September 2, 2019October 22, 2019 Ilana Greenberg

Jess Glebe Design developed the Penny & Rose brand identity and package design. Each of the brand’s 11 scents is named for a distinct childhood memory.

LAYS

Lay’s Bag Influenced by Instagram

Package Design USA (PDUSA), Top Stories September 1, 2019October 7, 2019 Ilana Greenberg

Lay’s newly redesigned potato chip bag has been updated for the social media era.

DORITOS

Goodby Silverstein Crunches Doritos Name

Fresh, Package Design USA (PDUSA) September 1, 2019October 6, 2019 Ilana Greenberg

Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.

3CANS

Switch Brews New Brand for Lone Star Beer

Package Design USA (PDUSA) August 12, 2019August 12, 2019 Ilana Greenberg

Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.

DALISH1

da lish Cosmetics Finds Inspiration in Barbie and 80’s Glam

Package Design USA (PDUSA) July 29, 2019July 30, 2019 Ilana Greenberg

da lish pays homage to Barbie™, with a 3-piece kit to commemorate the 60th anniversary of the iconic doll. Package design uses Neenah STARWHITE® Papers, Flash White to mimic a pleather, white pearl mini skirt that evokes the era.

OBSESSION1

Watermark Lets Sun Shine Through

Package Design USA (PDUSA), Top Stories July 15, 2019August 25, 2019 Ilana Greenberg

Obsession approached Watermark to update the wine brand for a younger audience. A unique typographic pattern lets the aluminum, and the sun, shine through.

CRACKERBARREL1

Seal and Ribbon Elevate Cracker Barrel

Package Design USA (PDUSA), Top Stories July 15, 2019August 13, 2019 Ilana Greenberg

BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.

GLASSES

Circular Logo Brings People Together

Package Design USA (PDUSA) July 15, 2019August 11, 2019 Ilana Greenberg

Chermayeff & Geismar & Haviv has optimized the logo and wordmark for a recently-launched mixer system called DRINKWORKS, an Anheuser-Busch InBev and Keurig Dr Pepper joint venture.

ALTURA5

MOI Rebrands Pioneer Organic Coffee

Package Design USA (PDUSA) July 3, 2019July 30, 2019 Ilana Greenberg

Design firm Mark Oliver, Inc. has created new branding and packaging to showcase the organic origins of the coffee, improve quality and value perceptions, and increase the line’s in-store visibility.

NEENAH-1

Sustainable Skincare Brand Connects Worlds of Luxury and Organic

Package Design USA (PDUSA) June 26, 2019June 27, 2019 Ilana Greenberg

Packaging for eco-friendly Ogee features clean graphics and a luxury feel, with an assist from environmentally friendly Neenah Folding Board, Bright White.

SRG-JAMBA-FEAT2

SRG Refreshes ‘Jamba’ and Redesigns Stores

Interactive Design, Package Design USA (PDUSA), Top Stories June 12, 2019July 9, 2019 Ilana Greenberg

Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.

FENTY1

Maze Reflects Complexity of Rhianna

Package Design USA (PDUSA) June 11, 2019July 8, 2019 Ilana Greenberg

Commission Studio has developed the new logo and identity for Fenty, Rhianna’s new fashion house introduced in collaboration with LVMH.

UNTITLED-1

Here Design Authors The Balvenie Stories

Package Design USA (PDUSA) May 30, 2019June 18, 2019 Ilana Greenberg

Here Design approached the design for the new whiskey packaging like book covers, telling tales of human character, endeavor and craft.

CHEN1

Chen Design Warms Chilled Coffee Lovers

Package Design USA (PDUSA) May 23, 2019May 24, 2019 Ilana Greenberg

To introduce a sophisticated chilled coffee, Chen Design Associates utilized abstract watercolor play inspired by the nuanced notes of single origin, estate-grown coffees.

ACORN1

Pearlfisher Is High On Non-Alcoholic Drinks Category

Package Design USA (PDUSA) May 20, 2019May 20, 2019 Ilana Greenberg

Pearlfisher New York has branded the non-alcoholic Æcorn Aperitifs with inspiration from butterflies and botanicals.

FLEX

Frank Collective Names and Brands New PopCorners Offerings

Package Design USA (PDUSA) May 19, 2019May 19, 2019 Ilana Greenberg

Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.

BUD

Bud Light Toasts World Pride Month

Package Design USA (PDUSA) May 19, 2019May 19, 2019 Ilana Greenberg

In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles.

UNNAMED

Chase Captures Natural Flow For X2 Energy Drink

Package Design USA (PDUSA) May 11, 2019May 14, 2019 Ilana Greenberg

Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.

EIGHT-CAMPING-UPDATES-GEAR-PATROL-CHAIRS

Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand

Package Design USA (PDUSA) April 20, 2019May 1, 2019 Ilana Greenberg

A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.

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