The owners of Harper Macaw are turning chocolate into a force for tropical rainforest reforestation, with design help from Design Army and Neenah’s FSC certified CLASSIC® Linen.
Category: Shelf Life: GDUSA’s Package Design Blog
Tacodeli Rebrand Keeps The Quirkiness
The Butler Bros have kept the quirkinesss in the branding of beloved Austin restaurant Tacodeli.
Sabra Ingredients Shine In Logo and Package Redesign
Sabra rebrand and package design emphasize sun, warmth and transparency for the popular hummus and extended plant-based product line.
Belgian Beers Use Dark Green Bottles To Advantage
Specialist drinks packaging design agency, Thirst Craft of Glasgow, Scotland, has given two of Lindemans’ flagship Lambic products an elegant new look.
Hamilton Inspires Brooklyn-Made Craft Whiskey Label
A raid by Alexander Hamilton during the Revolutionary War inspires the story of, and label for, new craft rye whiskey.
JRINK Gets a Creative Cleanse
Design Army has rebranded JRINK Juicery while reducing packaging costs with a simplified label system.
Pentagram Invokes Venn Diagram For Science-Based Skincare Line
Natasha Jen led a Pentagram team in the naming and branding of VENN, a science-based skincare line. The strategy and design is inspired by the Venn diagram.
SeaPak Redesign Invites Consumers To Chillax
Voicebox has redesigned the SeaPak logo and 30+ product SKUs to better align the brand with its message of allowing busy families to “chillax” during meal times.
Packaging Small-Batch Artisanal Flavor
Refinery 43 designed the brand story and packaging for artisanal cheesemaker Bell & Goose, with an assist from the warm kraft-like aesthetic of Neenah ENVIRONMENT®.
Traina Raises The (Endurance) Bar
Traina has created a new brand strategy and identity for PR Bar, a line of endurance bars, that includes both athletes and everyday busy people.
McDonald’s All In On Recycled or Certified Packaging
McDonald’s has announced that, by 2025, 100% of McDonald’s packaging will come from renewable, recycled, or certified sources.
Retro Pepsi Cans Kick Off Anniversary Celebration
Pepsi celebrates its 120th anniversary with retro package design and a pop culture advertising campaign.
Tribe Hummus Rolls Out Clean Label Tubs
Pause for Thought helps hummus maker Tribe position itself as clean, all-natural and authentic.
Diet Coke Slims Down
Diet Coke is receiving a major brand refresh and marketing makeover including a new logo and package redesign. The design incorporates several new flavors but, says Coke, the underlying formula remains unchanged.
Social Media-Driven Fitness Brand Jumps To Target Stores
Kick has partnered with Tone It Up to bring their social media-driven brand to life on a full line of fitness equipment sold in Target® stores.
Spirited Graphics Support A Pint of Indulgence
New creative work from Fortnight Collective introduces Yasso frozen Greek yogurt pint flavors with package design that encourages consumers to indulge and enjoy.
Brandimage Goes Urban Chic For Hair Care Range
Brandimage has redesigned the KMS styling and hair care range with an urban flavor that targets a new generation of professional stylists.
Navigating Elegant vs. Everyday for Vanity Fair Napkins
A rebrand by Flood Creative lets consumers know that Vanity Fair napkins can be an every day experience.
Elmwood’s Disruptive Design For New Walmart Private Label
Uniquely J, Walmart-owned online retailer Jet.com’s new private label, has a new look via design studio Elmwood.
Martell Identity Drinks In Three Centuries of History
Paris-based Yorgo & Co. has redesigned the identity and packaging for Martell, the 300 year old cognac brand owned by Pernod Ricard.
Alexa. Meet Jim (Beam)
A new smart assistant called JIM will pour a shot of Jim Beam bourbon at your voice command.
Packaging Peels Away Any Consumer Confusion
TFI Envision uses packaging and photography to clarify the purpose of a fast, easy hard-boiled egg peeler.
Maschmeyer Serves Up Smooth Chobani Identity
Leland Maschmeyer leads an inhouse team to a new identity and package design for Chobani, the number one yogurt brand in the country.
Holographic Foil Helps Chandon Sparkle
Rebecca Minkoff and Interbrand combine geometry and holography to bring Chandon’s Limited Edition Winter Collection to life.
Neenah Relaunches Soft Touch TOUCHÉ Papers
Neenah expands its offering of soft touch paper brands, finishes and colors.
Chase Has Barebottle Branding Covered
Chase Design Group uses a simple mark plus complex packaging for brewery’s its inventive flavor offerings.
God Of The Sea Supports Brewer’s Mission
MiresBall has designed the packaging for a new beer by Coronado Brewing, a portion of whose sales will go to protection the ocean and beaches.
Guilt-Free Snack Gets Transparent Design
A clear window and simple color palette designed by Brandon communicates health and wellness for Atkins Harvest snack bar.
Label Captures Parallel Passions of Wine and Art
Artist Ari Azzopardi-Robinson’s work, Candy Coated, graces the label of the 2017 Beaujolais Nouveau from Les Vins Georges Duboeuf.
LAND Brews Sustainable Packaging For Stumptown
LAND designed new packaging for Stumptown coffee beans that is more culturally relevant and environmentally sustainable.
BrandOpus Energizes Chocolate Snack Rebrand
BeOn has recently undergone a full strategic rebrand with the help of design and branding agency BrandOpus.
Pavement Takes a Shot and Designs a Tequila Brand
Oakland CA-based Pavement creative studio created a tequila brand from top to … bottoms up! … as a limited run gift to share with existing and prospective clients. They had help from Neenah ESTATE LABEL® No. 8.
Deborah Adler Prescribes New Labels For CVS Pharmacy
Deborah Adler is working with CVS Pharmacy on a simplified system to help patients manage and schedule multiple prescriptions.
Seven Three Distillery Reps New Orleans
Design and branding firm, TILT, has designed the branding and packaging for New Orleans-based Seven Three Distillery.
Passing Down The Good Stuff
Perspective:Branding serves up a message of history, tradition, continuity and quality for ice cream maker.
VSA Brews New Packaging For Breckenridge
Breckenridge Brewery unveils modernized packaging for its family of beers via VSA Partners.
Bulletproof Portrays Premium Indulgence For GREEN & BLACK’S Chocolate
Mondelēz International has partnered with Bulletproof to create a new brand identity and packaging design for its Premium Chocolate brand GREEN & BLACK’S.
Amazon Elevates The Gift Card Experience
Anytime Gift Cards are zero-balance Amazon Gift Cards that can be immediately activated with an amount between $10 and $2000 using the Amazon app. Amazon worked with NEENAH Packaging on a variety of innovative gift card formats, including the gift tag introduced last year.
SONIC Packaging Highlights Variety and Customization
Sullivan Higdon & Sink is highlighting variety with 24 illustrations and stories on new packaging for SONIC® Drive-Ins.
Chock full o’Nuts Returns To Its NYC Roots
The Goldstein Group contemporizes the iconic Chock full o’Nuts® brand with a stronger brew designator and new flavor system.