Neenah Packaging has introduced new hemp fiber papers, a new color, and new finishes into its recently expanded line of Neenah Folding Board papers.
Category: Package Design USA (PDUSA)
Pearlfisher Says Yes To NOgroni®
The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.
Chase Design Illustrates Marie’s Gourmet Sub-Brand
Today’s desire for healthier alternatives and adventurous flavors led to the creation of Marie’s first sub-brand with naming and design by Chase Design Group.
GEN!US Graphics Link Cannabis To Creativity
Linking cannabis to creativity, GEN!US has launched in California with package design and supporting visual imagery that seeks to move beyond the stoner stigma.
Son Honors Mom With Perfect Toffee
One Zero Charlie has created the brand and identity for Mom’s Perfect Toffee, an ode to a son’s love of his mother and her toffee-making secrets.
‘Better With Less’ Challenge Open For Submissions
The 2nd annual Better with Less – Design Challenge, organized by Metsä Board, the European producer of premium fresh fiber paperboards, inspires designers to create more environmentally-friendly packaging solutions.
Designing A Package Full Of Memories
Jess Glebe Design developed the Penny & Rose brand identity and package design. Each of the brand’s 11 scents is named for a distinct childhood memory.
Lay’s Bag Influenced by Instagram
Lay’s newly redesigned potato chip bag has been updated for the social media era.
Goodby Silverstein Crunches Doritos Name
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.
Switch Brews New Brand for Lone Star Beer
Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.
da lish Cosmetics Finds Inspiration in Barbie and 80’s Glam
da lish pays homage to Barbie™, with a 3-piece kit to commemorate the 60th anniversary of the iconic doll. Package design uses Neenah STARWHITE® Papers, Flash White to mimic a pleather, white pearl mini skirt that evokes the era.
Watermark Lets Sun Shine Through
Obsession approached Watermark to update the wine brand for a younger audience. A unique typographic pattern lets the aluminum, and the sun, shine through.
Seal and Ribbon Elevate Cracker Barrel
BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.
Circular Logo Brings People Together
Chermayeff & Geismar & Haviv has optimized the logo and wordmark for a recently-launched mixer system called DRINKWORKS, an Anheuser-Busch InBev and Keurig Dr Pepper joint venture.
MOI Rebrands Pioneer Organic Coffee
Design firm Mark Oliver, Inc. has created new branding and packaging to showcase the organic origins of the coffee, improve quality and value perceptions, and increase the line’s in-store visibility.
Sustainable Skincare Brand Connects Worlds of Luxury and Organic
Packaging for eco-friendly Ogee features clean graphics and a luxury feel, with an assist from environmentally friendly Neenah Folding Board, Bright White.
SRG Refreshes ‘Jamba’ and Redesigns Stores
Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.
Maze Reflects Complexity of Rhianna
Commission Studio has developed the new logo and identity for Fenty, Rhianna’s new fashion house introduced in collaboration with LVMH.
Here Design Authors The Balvenie Stories
Here Design approached the design for the new whiskey packaging like book covers, telling tales of human character, endeavor and craft.
Chen Design Warms Chilled Coffee Lovers
To introduce a sophisticated chilled coffee, Chen Design Associates utilized abstract watercolor play inspired by the nuanced notes of single origin, estate-grown coffees.
Pearlfisher Is High On Non-Alcoholic Drinks Category
Pearlfisher New York has branded the non-alcoholic Æcorn Aperitifs with inspiration from butterflies and botanicals.
Frank Collective Names and Brands New PopCorners Offerings
Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.
Bud Light Toasts World Pride Month
In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles.
Chase Captures Natural Flow For X2 Energy Drink
Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.
Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand
A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
Heineken Package Design Goes Big
VBAT has created a big green and red splash on the cans in new package design for Heineken, amplifying all the signature elements.
Pearlfisher ‘Democratizes’ Passion for Artisanal Coffee
Pearlfisher New York worked with coffee roaster and retailer Intelligentsia Coffee to create greater visual connection among the variants.
Anthem Illustrations Add Authenticity To Ambient Soups
Anthem developed the design for a new range of natural soups for Unilever’s Knorr, using glass bottles and illustrations to break with ambient soup traditions.
LRXD Design Appeals To Cannabis Cultivators
Health & Happiness Advertising Agency LRXD has created new packaging for Growers, a Colorado company that sells soil and nutrients designed to grow the most verdant cannabis crops.
BRIGADE Sweetens SVEDKA Brand Extension
BRIGADE worked closely with SVEDKA to design and launch their first vodka brand extension: SVEDKA Rosé. It’s the fruit of a decade-long relationship.
Artisan Chocolate Infused With An Environmental Conscious
Viola Design created environmentally-friendly Hawaiian-themed packaging for small batch chocolate-maker Lonohana Estate Chocolate.
Retail Voodoo Reimagines Russell Stover Sugar Free Chocolates
After many years of dominating the category, changing consumer preferences and me-too offerings put a dent in Russell Stover’s sales. They called on brand strategy firm, Retail Voodoo, to help reverse the slide.
Snack Buddies Packaging Whimsy Reaches Kids and Adults
Fortnight Collective has been helping transform the Yasso Frozen Greek Yogurt brand into an innovator in the ice cream space; its latest design is for Snack Buddies frozen Greek yogurt bars.
New Pantone Metallics Offer Dazzling Colors and Finishes
Metallic colors are hot and the new Pantone Metallics system enables designers, brands, and printers to specify and produce metallics in a more versatile and cost-effective way.
UNO Creates Space For Latino-Influenced Minneapolis Brewery
Luis Fitch of UNO hopes that the retail branding for the first Latino-influenced brewery in Minneapolis will encourage people to share food, drink and understanding.
Landor Renews Kellogg’s Boxes Across Europe
Kellogg announces a portfolio-wide redesign of its iconic cereal boxes across Europe. Global design agency, Landor, led the effort.
Nurturing A Wild Flower Into A Cultivated Brand
VP+C was sure to incorporate authenticity and sustainability into the packaging for farm-to-face skincare brand Farmacy, and specing Neenah ENVIRONMENT® papers for the boxes helped.
Craft Beer Branding Goes Simple and Bold
Perspective: Branding has created a bolder and more visible brand and packaging for established craft brewer Deschutes.
BrandOpus Reimagines the Molson Portfolio
BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.
Daring Sauce Solution From EBD and Louise Fili
A daring use of Italian Futurist typeface by EBD and Louise Fili for sauces and dresses passed the mom test.