da lish pays homage to Barbie™, with a 3-piece kit to commemorate the 60th anniversary of the iconic doll. Package design uses Neenah STARWHITE® Papers, Flash White to mimic a pleather, white pearl mini skirt that evokes the era.
Category: Package Design USA (PDUSA)
Watermark Lets Sun Shine Through
Obsession approached Watermark to update the wine brand for a younger audience. A unique typographic pattern lets the aluminum, and the sun, shine through.
Seal and Ribbon Elevate Cracker Barrel
BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.
Circular Logo Brings People Together
Chermayeff & Geismar & Haviv has optimized the logo and wordmark for a recently-launched mixer system called DRINKWORKS, an Anheuser-Busch InBev and Keurig Dr Pepper joint venture.
MOI Rebrands Pioneer Organic Coffee
Design firm Mark Oliver, Inc. has created new branding and packaging to showcase the organic origins of the coffee, improve quality and value perceptions, and increase the line’s in-store visibility.
Sustainable Skincare Brand Connects Worlds of Luxury and Organic
Packaging for eco-friendly Ogee features clean graphics and a luxury feel, with an assist from environmentally friendly Neenah Folding Board, Bright White.
SRG Refreshes ‘Jamba’ and Redesigns Stores
Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.
Maze Reflects Complexity of Rhianna
Commission Studio has developed the new logo and identity for Fenty, Rhianna’s new fashion house introduced in collaboration with LVMH.
Here Design Authors The Balvenie Stories
Here Design approached the design for the new whiskey packaging like book covers, telling tales of human character, endeavor and craft.
Chen Design Warms Chilled Coffee Lovers
To introduce a sophisticated chilled coffee, Chen Design Associates utilized abstract watercolor play inspired by the nuanced notes of single origin, estate-grown coffees.
Pearlfisher Is High On Non-Alcoholic Drinks Category
Pearlfisher New York has branded the non-alcoholic Æcorn Aperitifs with inspiration from butterflies and botanicals.
Frank Collective Names and Brands New PopCorners Offerings
Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.
Bud Light Toasts World Pride Month
In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles.
Chase Captures Natural Flow For X2 Energy Drink
Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.
Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand
A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
Heineken Package Design Goes Big
VBAT has created a big green and red splash on the cans in new package design for Heineken, amplifying all the signature elements.
Pearlfisher ‘Democratizes’ Passion for Artisanal Coffee
Pearlfisher New York worked with coffee roaster and retailer Intelligentsia Coffee to create greater visual connection among the variants.
Anthem Illustrations Add Authenticity To Ambient Soups
Anthem developed the design for a new range of natural soups for Unilever’s Knorr, using glass bottles and illustrations to break with ambient soup traditions.
LRXD Design Appeals To Cannabis Cultivators
Health & Happiness Advertising Agency LRXD has created new packaging for Growers, a Colorado company that sells soil and nutrients designed to grow the most verdant cannabis crops.
BRIGADE Sweetens SVEDKA Brand Extension
BRIGADE worked closely with SVEDKA to design and launch their first vodka brand extension: SVEDKA Rosé. It’s the fruit of a decade-long relationship.
Artisan Chocolate Infused With An Environmental Conscious
Viola Design created environmentally-friendly Hawaiian-themed packaging for small batch chocolate-maker Lonohana Estate Chocolate.
Retail Voodoo Reimagines Russell Stover Sugar Free Chocolates
After many years of dominating the category, changing consumer preferences and me-too offerings put a dent in Russell Stover’s sales. They called on brand strategy firm, Retail Voodoo, to help reverse the slide.
Snack Buddies Packaging Whimsy Reaches Kids and Adults
Fortnight Collective has been helping transform the Yasso Frozen Greek Yogurt brand into an innovator in the ice cream space; its latest design is for Snack Buddies frozen Greek yogurt bars.
New Pantone Metallics Offer Dazzling Colors and Finishes
Metallic colors are hot and the new Pantone Metallics system enables designers, brands, and printers to specify and produce metallics in a more versatile and cost-effective way.
UNO Creates Space For Latino-Influenced Minneapolis Brewery
Luis Fitch of UNO hopes that the retail branding for the first Latino-influenced brewery in Minneapolis will encourage people to share food, drink and understanding.
Landor Renews Kellogg’s Boxes Across Europe
Kellogg announces a portfolio-wide redesign of its iconic cereal boxes across Europe. Global design agency, Landor, led the effort.
Nurturing A Wild Flower Into A Cultivated Brand
VP+C was sure to incorporate authenticity and sustainability into the packaging for farm-to-face skincare brand Farmacy, and specing Neenah ENVIRONMENT® papers for the boxes helped.
Craft Beer Branding Goes Simple and Bold
Perspective: Branding has created a bolder and more visible brand and packaging for established craft brewer Deschutes.
BrandOpus Reimagines the Molson Portfolio
BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.
Daring Sauce Solution From EBD and Louise Fili
A daring use of Italian Futurist typeface by EBD and Louise Fili for sauces and dresses passed the mom test.
CF Napa and Tad Carpenter Help Brewery Stand Out
CF Napa and Carpenter Collective help Brewery Ommegang make it easier to identify their beers in the crowded craft beer market.
Watermark Brands Adventurous Hard Cider
Watermark was tasked with designing a brand and packaging for a hard cider that answers “the call of the wild.”
Sweet Packaging For A Street-Savvy Cannabis Brand
Noise 13 developed the branding and packaging for the recent launch of Skunk Factory’s handheld vape kit and cartridges. High-end packaging is a big part of the project.
Skincare Start-Up and Studio More Go UpCircle
Sustainable skincare start-up Optiat has relaunched as UpCircle, with strategic brand support from creative brand design agency Studio More.
The Brand Hatchery Brews Fresh Look For Parks Coffee
Parks Coffee turned to The Brand Hatchery to help develop their new brand identity system.
Retail Voodoo Rebrands Kar’s Nuts With Hometown Pride
Brand strategy firm Retail Voodoo developed new branding and packaging for Kar’s Nuts which embraces its (Detroit) hometown pride while positioning it for national growth.
Pepsi Unveils New Global Tagline
Pepsi and AMV BBDO have developed a new marketing platform and tagline: “For the love of it.” More than 100 countries around the world are expected adapt it and related Pepsi graphics and content. In the U.S., not so much, as taglines have lost their luster.
From Brigade Canvases to Cannabis Packages
BRIGADE worked closely with INSA, a Massachusetts recreational cannabis startup, to create a stand out visual identity and packaging system.
Rugelach By A Brother: A Cross-Cultural Message In A Delicious Package
The rugelach king of Harlem asked the design team at DATAGRAPHIC to create a beautiful box with a cross-cultural message. Two Neenah papers helped make it a reality.
Strongbow Cider Aims At Female Millennials
Denomination created a design for the brand new Strongbow Blossom Rose Sparkling Apple Cider that takes advantage of the general move to lighter drinks and targets a female millennial audience.