da lish pays homage to Barbie™, with a 3-piece kit to commemorate the 60th anniversary of the iconic doll. Package design uses Neenah STARWHITE® Papers, Flash White to mimic a pleather, white pearl mini skirt that evokes the era.
Obsession approached Watermark to update the wine brand for a younger audience. A unique typographic pattern lets the aluminum, and the sun, shine through.
Chermayeff & Geismar & Haviv has optimized the logo and wordmark for a recently-launched mixer system called DRINKWORKS, an Anheuser-Busch InBev and Keurig Dr Pepper joint venture.
Design firm Mark Oliver, Inc. has created new branding and packaging to showcase the organic origins of the coffee, improve quality and value perceptions, and increase the line’s in-store visibility.
Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.
Commission Studio has developed the new logo and identity for Fenty, Rhianna’s new fashion house introduced in collaboration with LVMH.
To introduce a sophisticated chilled coffee, Chen Design Associates utilized abstract watercolor play inspired by the nuanced notes of single origin, estate-grown coffees.
Pearlfisher New York has branded the non-alcoholic Æcorn Aperitifs with inspiration from butterflies and botanicals.
Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.
VBAT has created a big green and red splash on the cans in new package design for Heineken, amplifying all the signature elements.
Pearlfisher New York worked with coffee roaster and retailer Intelligentsia Coffee to create greater visual connection among the variants.
Health & Happiness Advertising Agency LRXD has created new packaging for Growers, a Colorado company that sells soil and nutrients designed to grow the most verdant cannabis crops.
BRIGADE worked closely with SVEDKA to design and launch their first vodka brand extension: SVEDKA Rosé. It’s the fruit of a decade-long relationship.
After many years of dominating the category, changing consumer preferences and me-too offerings put a dent in Russell Stover’s sales. They called on brand strategy firm, Retail Voodoo, to help reverse the slide.
Fortnight Collective has been helping transform the Yasso Frozen Greek Yogurt brand into an innovator in the ice cream space; its latest design is for Snack Buddies frozen Greek yogurt bars.
Luis Fitch of UNO hopes that the retail branding for the first Latino-influenced brewery in Minneapolis will encourage people to share food, drink and understanding.
Kellogg announces a portfolio-wide redesign of its iconic cereal boxes across Europe. Global design agency, Landor, led the effort.
Perspective: Branding has created a bolder and more visible brand and packaging for established craft brewer Deschutes.
BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.
CF Napa and Carpenter Collective help Brewery Ommegang make it easier to identify their beers in the crowded craft beer market.
Watermark was tasked with designing a brand and packaging for a hard cider that answers “the call of the wild.”
Sustainable skincare start-up Optiat has relaunched as UpCircle, with strategic brand support from creative brand design agency Studio More.
Pepsi and AMV BBDO have developed a new marketing platform and tagline: “For the love of it.” More than 100 countries around the world are expected adapt it and related Pepsi graphics and content. In the U.S., not so much, as taglines have lost their luster.
BRIGADE worked closely with INSA, a Massachusetts recreational cannabis startup, to create a stand out visual identity and packaging system.