Classic strengths balanced by serious challenges characterize the state of print design in an age of digital and social media.
Our 2017 survey was sent to a random selection of 10,000 GDUSA print magazine and e-subscribers, and generated 1,016 responses.
We asked designers whether there are particular clients, industries, projects or demographics where print remains especially relevant.
We asked about the explosive growth of social media as a marketing vehicle, and how it effects the value or utility of print design and media.
GDUSA’s 54th annual print design survey sponsored by Verso Corporation. Print and paper have classic strengths that keep it in the media mix and help it stand out from the digital and social media clutter.