Pentagram has created a brand identity system for Waze, the navigation app that helps drivers work together to beat traffic. The identity updates the familiar Wazer symbol, introduces a set of new mood emojis, and streamlines the platform’s signature use of illustration.
Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.
Thinkso reimagines the story of Instinet and the fintech revolution in the form of a graphic novel. The result is a visually rich, premium case-bound book that doesn’t just talk about innovation but also demonstrates it.
BRIDGADE helps bat conservationists disrupt the status quo and gain consumer trust with new branding that is unabashedly science-forward and features fearless conservationists in the field.
ShouldIVote.us is a colorful and easily navigable website, created by Rule29, that helps visitors by explaining how to register, why your vote matters, and why it is important to encourage family and friends to vote as well.
GDUSA’s 2020 American Inhouse Design Awards is the original and premier showcase for outstanding work by inhouse creative professionals.
Under the AIGA Unidos umbrella, and throughout Hispanic Heritage Month, Latinx and Hispanic Creatives are sharing their culture, contributions and best practices to move design forward.
Chermayeff & Geismar & Haviv have designed the logo for Corus International, the new parent brand for Lutheran World Relief and IMA World Health.
Team Creatif USA bring ingenuity when updating the Laughing Cow brand’s visual story by bringing new life to the iconic cow design.
In new research, The Sleep Judge gathered information from over 1,000 people and had them describe the content, emotions, and colors of their dreams and nightmares. And two graphic designers brought the results to life.
Molson Coors Brewing Company has released Vyne, a hop infused sparkling water which brings to life the complex flavors of hops, with innovative branding by BrandOpus.
In advance of the launch of IRIS’ Flow Headphones, Trollback+Company delivered a brand foundation, logo and visual identity to help the audio brand standout in a sea of corporate audio and 3D sound technologies.
The LogoLounge 2020 trend report is an observation on the logo industry: the ideas here can push your design skills to the next level and keep the trajectory moving to the next iteration.
Elle Morris, CEO of Snapdragon, a women-owned, minority-owned brand design consultancy, says design and designers must lead in the fight against systemic racism. Enlightened branding can help.
Our 20th annual showcase of the power of design to enhance online communications and experiences.
Trollback+Company delivers a brand evolution for TBS, moving the network from a tv comedy brand to a genre-fluid entertainment destination.
Though it may seem difficult, this pandemic may be the right time to establish or pivot to re-establish a distinctive position in a potential customer’s mind.
Kelly O’Halloran continues to add to her collection of gouache paintings that commemorate Covid-related products that have gained elevated/celebrity status over the last couple of months, and continues to sell them to raise money for Feeding America.
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.
Bob Isherwood of Saatchi & Saatchi fame, has joined The One Club to head up its Professional Development programming.
Elmwood NY partnered with Comma. a direct-to-consumer bedding startup, to design all facets of its brand identity, including brand positioning, visual identity, logo and wordmark design, activation assets and guidelines.
Pearlfisher has created and developed the brand for Bowl & Basket, an ambitious new private label from ShopRite.
Joe Violante of CBX on how to stay creative – and reconnect with your creative joy – during the coronavirus shelter-in-place.
Gensler is creating vibrant murals to help small business owners and to show how design can inspire hope in a time of trouble.
Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.
A first cut on how graphic designers are dealing with the coronavirus crisis in real time. Send your thoughts and experiences for publication to editorial@gdusa.com
Graphic designer TerDawn DeBoe executed a project for her son and re-learned some valuable lessons.
A coronavirus PSA from Extra Credit Projects promotes unity and social distancing.
The 2020 Pantone Color of the Year is a simple, elegant and enduring PANTONE 19-4052 Classic Blue.
Design Bridge New York and K-Y have announced new branding and packaging that champion female sexual empowerment and equality in the bedroom.
The 2020 list of GDUSA’s favorite programs and institutions that prepare students to work in professional graphic design; it’s a mix of objective, subjective and our own decades of being in the fray.
GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community.
Pantone Color Institute has released its Autumn/Winter 2020/2021 Fashion Color Trend Report; it’s a color palette ‘stripped of excess’.
Mars Wrigley partners with Straight Forward Design on Skittles first-ever sub brand and finds balance between new and familiar.
Our annual Students To Watch feature has become a tradition that resonates and renews: the students get recognized and the professional creative community gets refreshed.
Block&Tackle rebrand for SYFY WIRE, an editorial brand for fans of sci-fi, fantasy and horror, taps into comics and fan-made aesthetics.
LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand focusing on its Ópalens luxury sunless tanner.
Showcasing the increasingly expansive ways in which graphic design shapes business, society, products, services, commerce and culture.
C&G Partners designed the Hunt for Bin Laden exhibit at the September 11 National Museum; it unfolds as a (horrific) crime story.
The new logo for the Chicago Fire Football Club was designed by Doubleday & Cartwright. It features a mirrored icon in which flames are inverted to become a crown.
