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Category: Top Stories

2020APDAHEADER

Enter Our 2021 Package Design Awards

Competitions, Enter Now, Top Stories January 20, 2021January 20, 2021 Ilana Greenberg

Our 58th anniversary American Package Design Awards™ celebrates the power of packaging to tell the story, advance the brand, make the sale. Neenah is exclusive sponsor of this venerable competition. Entry deadline: February 12.

GM

GM Logo Accelerates Electric Future

Fresh, Top Stories January 19, 2021January 20, 2021 Ilana Greenberg

General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.

BKHEADER

JKR’s Tasty Burger King Rebrand

Fresh, Top Stories January 18, 2021January 20, 2021 Ilana Greenberg

Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.

AGDA20_FEAT_LAND01

2020 GDUSA Design Annual

Competitions, Graphic Design, Top Stories December 23, 2020December 23, 2020 Gordon Kaye

Our 57th anniversary winners’ showcase, the 2020 GDUSA Design Annual reflects the increasingly expansive ways in which graphic design shapes business and society.

PFIZERLOGO

Logo Design Reveals Pfizer’s DNA

Fresh, Top Stories December 23, 2020January 7, 2021 Ilana Greenberg

With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’

FEATUREIMAGE

T’was The Month Before Christmas

Blog, Top Stories December 4, 2020December 18, 2020 Ilana Greenberg

Extension to December 31 for a free demo and deep discounts on FunctionFox Systems’ industry leading time tracking and project management software for creative professionals.

TAMMY_00A1

Taamrat Amaize Joins COLLINS

People, Top Stories December 4, 2020December 9, 2020 Ilana Greenberg

Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.

LANOBLESSEFEATURE

Bringing Nobility To Wine Labels

Package Design USA (PDUSA), Top Stories November 30, 2020December 7, 2020 Ilana Greenberg

The Loire Valley region wine category is awash with old-fashioned brand and packaging identities; brand owner Fourth Wave approached Denomination to disrupt things with more attitude and less chateaux.

PEPSICOFEATURE

PepsiCo Gets A Grip On New 2L

Fresh, Top Stories November 21, 2020November 25, 2020 Ilana Greenberg

PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.

HAPPYEGGFEATURE

The Martin Agency Hatches Happy Mindset

Fresh, Top Stories November 20, 2020November 20, 2020 Ilana Greenberg

Happy Egg Co. has rolled out its first work with The Martin Agency and illustrator Tom Brolga, setting the tone for a significant reposition of the fastest growing egg brand.

HUZZAHFEATURE

BrandOpus Punctuates Seltzer Innovation!

Package Design USA (PDUSA), Top Stories November 5, 2020November 21, 2020 Ilana Greenberg

BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.

HWDA20_FEATURED_03

2020 Health + Wellness Design Awards

Competitions, Health + Wellness Design, Top Stories October 27, 2020October 27, 2020 Gordon Kaye

Our annual GDUSA Health + Wellness Design Awards™ competition honors graphic excellence in this fast-growing, hugely important, and high-profile segment of the economy.

HAVASHEADER

Annie Yang: Branding For Me, By Me

Blog, Top Stories October 20, 2020November 11, 2020 Ilana Greenberg

Annie Yang of Conran Design Group says that young audiences want a real connection with a brand, one that has ‘an authentic integration into our lives.’

BIRKENB

Pandemic Leads To Journey of Gratitude

People, Top Stories October 15, 2020November 10, 2020 Ilana Greenberg

JinJa Birkenbeuel, CEO, Birk Creative, came up with an idea to help small businesses survive during the pandemic that includes giving them a marketing tool subsidized by her agency.

WALMARTFEATURE

FITCH Reimagines Walmart Experience

Fresh, Top Stories October 13, 2020October 27, 2020 Ilana Greenberg

Walmart unveils a mobile-first in-store shopping experience. Brandon Boston of FITCH leads the effort which features a sleek design aesthetic, a layout that spotlights products, and end-to-end digital navigation.

SMUCKERFEATURE

CBX Helps Smucker Pivot

Fresh, Top Stories October 3, 2020October 16, 2020 Ilana Greenberg

CBX partnered with the 123-year-old heritage brand to create an identity that reflected their roots in jams and jellies while also reflecting cross-category leadership and future ambitions.

PERIODFEATURE

Pantone Releases ‘Period’ Red

Fresh, Top Stories October 1, 2020October 2, 2020 Ilana Greenberg

Pantone Color Institute partners with Intimina to release a custom Pantone red color emblematic of a period. The new red shade has been created to break the stigma around menstruation and promote period positivity.

WAZEFEATURE

Pentagram Puts Drivers In The Mood

Fresh, Top Stories September 23, 2020September 25, 2020 Ilana Greenberg

Pentagram has created a brand identity system for Waze, the navigation app that helps drivers work together to beat traffic. The identity updates the familiar Wazer symbol, introduces a set of new mood emojis, and streamlines the platform’s signature use of illustration.

TECATEFEATURE

Tecate Becomes More Cosmopolitan

Package Design USA (PDUSA), Top Stories September 23, 2020September 23, 2020 Ilana Greenberg

Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.

INSTINETFEATURE

Graphic Novel Illustrates Instinet Story

Fresh, Top Stories September 22, 2020September 26, 2020 Ilana Greenberg

Thinkso reimagines the story of Instinet and the fintech revolution in the form of a graphic novel. The result is a visually rich, premium case-bound book that doesn’t just talk about innovation but also demonstrates it.

UNTITLED-1

BRIGADE’s Science-Forward ‘Bat-Signal’

Fresh, Top Stories September 19, 2020September 24, 2020 Ilana Greenberg

BRIDGADE helps bat conservationists disrupt the status quo and gain consumer trust with new branding that is unabashedly science-forward and features fearless conservationists in the field.

BUTTON

Rule29 Gets Out The Vote

Fresh, Top Stories September 8, 2020September 15, 2020 Ilana Greenberg

ShouldIVote.us is a colorful and easily navigable website, created by Rule29, that helps visitors by explaining how to register, why your vote matters, and why it is important to encourage family and friends to vote as well.

AIDA20_FEATURED_IMAGE_03

2020 American Inhouse Design Awards

Competitions, Inhouse Design, Top Stories September 7, 2020September 7, 2020 Gordon Kaye

GDUSA’s 2020 American Inhouse Design Awards is the original and premier showcase for outstanding work by inhouse creative professionals.

AIGA UNIDOS

AIGA Unidos Hispanic Heritage Talks

events, Top Stories September 5, 2020September 15, 2020 Ilana Greenberg

Under the AIGA Unidos umbrella, and throughout Hispanic Heritage Month, Latinx and Hispanic Creatives are sharing their culture, contributions and best practices to move design forward.

CORUSFEATURE

Visualizing A Virtuous Cycle

Fresh, Top Stories September 3, 2020September 17, 2020 Ilana Greenberg

Chermayeff & Geismar & Haviv have designed the logo for Corus International, the new parent brand for Lutheran World Relief and IMA World Health.

LAUGHINGCOW

Cow Icon Has The Last Laugh

Package Design USA (PDUSA), Top Stories September 1, 2020September 13, 2020 Ilana Greenberg

Team Creatif USA bring ingenuity when updating the Laughing Cow brand’s visual story by bringing new life to the iconic cow design.

COVIDHEAD

Dreams In The Time of Covid

Fresh, Top Stories August 31, 2020September 14, 2020 Ilana Greenberg

In new research, The Sleep Judge gathered information from over 1,000 people and had them describe the content, emotions, and colors of their dreams and nightmares. And two graphic designers brought the results to life.

VYNEFEATURE

BrandOpus Plants Story For Vyne

Package Design USA (PDUSA), Top Stories August 28, 2020September 18, 2020 Ilana Greenberg

Molson Coors Brewing Company has released Vyne, a hop infused sparkling water which brings to life the complex flavors of hops, with innovative branding by BrandOpus.

IRISLOGO

Trollback Reshapes Culture of Sound

Fresh, Top Stories August 25, 2020September 7, 2020 Ilana Greenberg

In advance of the launch of IRIS’ Flow Headphones, Trollback+Company delivered a brand foundation, logo and visual identity to help the audio brand standout in a sea of corporate audio and 3D sound technologies.

LL20_FEATURED_CORNERED_02A

LogoLounge 2020 Trend Report

LogoLounge 2020, Top Stories July 30, 2020 Gordon Kaye

The LogoLounge 2020 trend report is an observation on the logo industry: the ideas here can push your design skills to the next level and keep the trajectory moving to the next iteration.

EMORRIS

Elle Morris On Branding and Race

Blog, Top Stories July 10, 2020July 20, 2020 Ilana Greenberg

Elle Morris, CEO of Snapdragon, a women-owned, minority-owned brand design consultancy, says design and designers must lead in the fight against systemic racism. Enlightened branding can help.

AWDA20_FEAT_05

2020 American Web Design Awards

Competitions, Top Stories, Web Design July 3, 2020July 3, 2020 Gordon Kaye

Our 20th annual showcase of the power of design to enhance online communications and experiences.

TBS LOGO

Trollback Shapes New TBS Identity

Fresh, Top Stories July 1, 2020July 3, 2020 Ilana Greenberg

Trollback+Company delivers a brand evolution for TBS, moving the network from a tv comedy brand to a genre-fluid entertainment destination.

ALYSHA

Thoughts On Branding In A Pandemic

All Posts, Blog, Top Stories June 18, 2020July 16, 2020 Ilana Greenberg

Though it may seem difficult, this pandemic may be the right time to establish or pivot to re-establish a distinctive position in a potential customer’s mind.

LA CROIX FEATURE

O’Halloran Keeps Delivering Covid Staples

Fresh, Top Stories June 10, 2020June 25, 2020 Ilana Greenberg

Kelly O’Halloran continues to add to her collection of gouache paintings that commemorate Covid-related products that have gained elevated/celebrity status over the last couple of months, and continues to sell them to raise money for Feeding America.

HEINZ FEATURE

JKR Intros Heinz Global Masterbrand

Fresh, Top Stories June 10, 2020June 16, 2020 Ilana Greenberg

A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.

BOB ISHERWOOD

New Challenge For Bob Isherwood

People, Top Stories May 25, 2020June 7, 2020 Ilana Greenberg

Bob Isherwood of Saatchi & Saatchi fame, has joined The One Club to head up its Professional Development programming.

COMMA FEATURE

Bedding Brand Comma Invites A Pause

Fresh, Top Stories May 16, 2020June 7, 2020 Ilana Greenberg

Elmwood NY partnered with Comma. a direct-to-consumer bedding startup, to design all facets of its brand identity, including brand positioning, visual identity, logo and wordmark design, activation assets and guidelines.

BOWL AND BASKET FEATURE

Pearlfisher & ShopRite Develop Brand

Package Design USA (PDUSA), Top Stories May 14, 2020May 25, 2020 Ilana Greenberg

Pearlfisher has created and developed the brand for Bowl & Basket, an ambitious new private label from ShopRite.

BASEBALL

Staying Creative While Staying In Place

Blog, Top Stories May 8, 2020May 16, 2020 Ilana Greenberg

Joe Violante of CBX on how to stay creative – and reconnect with your creative joy – during the coronavirus shelter-in-place.

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GRAPHIC DESIGN USA MAGAZINE

4OVER - Keep the Light Shining
YUPO - Thanks and Happy New Year!
The ADC Annual Awards
Berthold
Type Directors Club
Academy of Art University
The One Show
Verso - Brilliantly Brighter
Sessions College BFA in Graphic Design
Artisan
Syracuse University
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