Pentagram has created a brand identity system for Waze, the navigation app that helps drivers work together to beat traffic. The identity updates the familiar Wazer symbol, introduces a set of new mood emojis, and streamlines the platform’s signature use of illustration.
Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.
BRIDGADE helps bat conservationists disrupt the status quo and gain consumer trust with new branding that is unabashedly science-forward and features fearless conservationists in the field.
ShouldIVote.us is a colorful and easily navigable website, created by Rule29, that helps visitors by explaining how to register, why your vote matters, and why it is important to encourage family and friends to vote as well.
Under the AIGA Unidos umbrella, and throughout Hispanic Heritage Month, Latinx and Hispanic Creatives are sharing their culture, contributions and best practices to move design forward.
Chermayeff & Geismar & Haviv have designed the logo for Corus International, the new parent brand for Lutheran World Relief and IMA World Health.
In new research, The Sleep Judge gathered information from over 1,000 people and had them describe the content, emotions, and colors of their dreams and nightmares. And two graphic designers brought the results to life.
Molson Coors Brewing Company has released Vyne, a hop infused sparkling water which brings to life the complex flavors of hops, with innovative branding by BrandOpus.
The LogoLounge 2020 trend report is an observation on the logo industry: the ideas here can push your design skills to the next level and keep the trajectory moving to the next iteration.
Elle Morris, CEO of Snapdragon, a women-owned, minority-owned brand design consultancy, says design and designers must lead in the fight against systemic racism. Enlightened branding can help.
Trollback+Company delivers a brand evolution for TBS, moving the network from a tv comedy brand to a genre-fluid entertainment destination.
Though it may seem difficult, this pandemic may be the right time to establish or pivot to re-establish a distinctive position in a potential customer’s mind.
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.
Bob Isherwood of Saatchi & Saatchi fame, has joined The One Club to head up its Professional Development programming.
Pearlfisher has created and developed the brand for Bowl & Basket, an ambitious new private label from ShopRite.
Joe Violante of CBX on how to stay creative – and reconnect with your creative joy – during the coronavirus shelter-in-place.
Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.
A first cut on how graphic designers are dealing with the coronavirus crisis in real time. Send your thoughts and experiences for publication to email@example.com
The 2020 list of GDUSA’s favorite programs and institutions that prepare students to work in professional graphic design; it’s a mix of objective, subjective and our own decades of being in the fray.
GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community.
Mars Wrigley partners with Straight Forward Design on Skittles first-ever sub brand and finds balance between new and familiar.
Our annual Students To Watch feature has become a tradition that resonates and renews: the students get recognized and the professional creative community gets refreshed.
LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand focusing on its Ópalens luxury sunless tanner.
Showcasing the increasingly expansive ways in which graphic design shapes business, society, products, services, commerce and culture.