Diet Coke is receiving a major brand refresh and marketing makeover including a new logo and package redesign. The design incorporates several new flavors but, says Coke, the underlying formula remains unchanged.
Ikea’s new print ad for the Sundvik Crib, from the Akestam Holst agency, invites readers to pee on it to find out if they are pregnant
Here are the 20 most visited graphic design news items of 2017 on our website. Not included are our massively popular competition pages, special people features, trends and surveys, or personal blog posts. And no value judgements, just the traffic facts.
This year’s showcase reflects the increasingly expansive ways in which graphic design shapes business, society, commerce and culture.
The Beijing 2022 Olympics has a new logo by designer Lin Cunzhen which the host country has dubbed Winter Dreams.
Worldstudio and Make Art with Purpose have launched AMPL!FY, a public art and design initiative that partners designers with social justice organizations to create thought-provoking posters.
The 2018 Pantone Color of the Year is a complex Ultra Violet, forecast to resonate with graphic designers and package designers seeking nuance and sophistication.
Rebecca Minkoff and Interbrand combine geometry and holography to bring Chandon’s Limited Edition Winter Collection to life.
Tiffany & Co. has opened the Blue Box Café at its Fifth Avenue, Manhattan flagship, making Breakfast At Tiffany’s a reality.
Far from limiting the design firm’s expertise to a prescribed set of printed or digital collateral, the Wydown Hotel has welcomed Chen Design Associates’ input on all aspects of the brand.
Stock visuals remain a vital creative resource for graphic designers, transitioning over decades from marginal to mainstream to essential.
GDUSA’s American Health + Wellness Design Awards™ honors outstanding graphic communication by this high-profile segment of the economy.
Fritz Klaetke designs branding and wayfinding for Underground, a new urban park that links Boston’s South End and South Boston neighborhoods.
Designer and artist Rebeca Méndez, professor at UCLA, Design Media Arts, was one of five legends recently inducted into The One Club for Creativity’s Creative Hall of Fame.
The estate of Prince collaborated with the Pantone Color Institute to create a distinctive new purple shade to honor Prince’s memory.
Siegel+Gale has created a visual identity for online cosmetics retailer Birchbox that appeas to “The Beauty Majority” where beauty is fun rather than an obsession.
Invok was tasked with branding and packaging the new Trojan XOXO to help position it as a gender-neutral product more comfortable for women and men to purchase and use.
Pentagram designed a bold Brooklyn identity for City Point, a new food, shopping and entertainment destination in downtown Brooklyn.
Jones Knowles Ritchie has developed a comprehensive visual identity system for new haircare brand, FORM, while design firm Bone+Black is responsible for the bottle structure.
ButterflyCannon has created the positioning, identity and package design for a luxury beauty line specifically for pregnancy.
Cooper-Hewitt, Smithsonian Design Museum announces National Design Award honorees in 11 categories of various disciplines including Communications Award winner Jennifer Morla.
Siegel + Gale helps Blue Apron add wine to its offerings with a new package design and an identity system tweak.
McDonald’s plans new monochrome uniforms for its 850,000 employees in the US. The company positions them as comfortable and proud. Social media sees a dystopian.
Jones Knowles Ritchie (JKR) is helping to mark the 50th anniversary of the iconic Beanz Meanz Heinz slogan with limited edition packaging in the UK.