Pantone is the global color authority and provider of professional color standards for the design industries. Pantone products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years. Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. The company recently named Greenery (PANTONE 15-0343) the PANTONE® Color of the Year selection for 2017 The yellow‒green shade is said to evoke “the first days of spring when nature’s greens revive, restore and renew.” Explains Leatrice Eiseman, Executive Director of the Pantone Color Institute: “… Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose…” Pantone LLC is a wholly owned subsidiary of X-Rite, Incorporated, a global leader in science and technology.