Airbus Experience Center Adopts Immersive Technologies

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Seattle-based global branding and design firm Hornall Anderson has partnered with Airbus Group — the largest international purchaser of US aerospace products in the aerospace industry — to design an experience center. Located in the heart of the capitol district in Washington DC, the center showcases products and demonstrates how Airbus is helping shape the future of aerospace in the commercial, defense and space industries.

Airbus DC

Approximately half of the 20,000 sq. ft. space is dedicated to the state-of-the-art Experience Center. The integrated work-plus-showcase design reinforces the character of Airbus Group as a global leader, with interactive tools for the brand to tell its expansive story to a wide range of audiences. The integrated showcase-plus-workspace utilizes immersive technologies and interactive displays to tell a story through impeccably designed moments of surprise and delight.

Airbus DC

“Hornall Anderson created a dynamic experience and storytelling space that enables us to personalize the journey based on who is visiting,” says Rick McGivern, Airbus Group Vice President, Group Experience Team. Adds Mark Buchalter, Director of Experience Design at Hornall Anderson: “Airbus is the global industry leader, with a focus on the future … We believe that no one has seen anything like this before, and through their trust and support we were able to create an amazing experience that gives them a great platform to highlight their people and products both in the US and across the globe, along with a powerful tool to connect with their customers, partners and industry influencers.”

Airbus DC

Airbus DC