Communicating Beauty To A Visually Sophisticated Audience

HANSTONE

This new website for the HanStone Quartz line of premium Chinese quartz surfaces is intended to build awareness and preference for the brand in a market with many unbranded competitors. Created by advertising agency The Republik of Raleigh NC, the site seeks to communicate HanStone Quartz’ beauty; to make it easy for architects and interior designers to see the different colors and patterns and to order samples; and to do so within a site that is attractive to a visually sophisticated audience.

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The brand’s only previous online presence was a microsite within the parent Hanwha L & C Surfaces site. Enhancements over the previous microsite include: clean layout, with click-and-expand, full page navigation; simplified ordering and sample fullfilment; integrated social; and a mobile-friendly platform.

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On the back end, the new site is meant to allow for quick and easy addition of new patterns and colors, as they are introduced. The site is built on a Shopify platform.

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