Private jet charter XOJET and FINE have partnered to create a new website that appeals to sophisticated aviation consumers by telling a “Fly Savvy” brand story. Key design elements to elevate the experience include immersive full-bleed imagery, lightweight vector graphics, an iconography family conducive to mobile use, light copy that invites personal followup, and fluid load-ins of images and text and nav options creating a seamless and subtle impression.
In terms of functionality, the digital design agency helped XOJET display its membership and jet options through such innovations as the XOJET Program Assistant, which offers a user-friendly “matchmaker” tool to help flyers understand membership options, and a new Jet Picker, which maps flyers to planes based on flight plans in a user-friendly widget. Comments Steve Fine, Principal, FINE: “The XOJET brand calls for more than an online brochure or sales pitch. We wanted to create an immersive experience that would simplify and elevate our message, reflecting the high standards of our clients, and introducing some interactive and functional elements that would guide our clients through the process of optimizing how to fly privately.”