LinkedIn UI Redesign Emulates Facebook

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LinkedIn has a redesigned desktop that it hopes will provide a more intuitive, faster and ultimately more valuable experience. The new interface is less cluttered and more simplified, streamlines and modernizes the news feed, and general brings a more contemporary Facebook-like feel and functionality to the platform. “Most importantly,” states LinkedIn on its blog, “the redesign brings conversations and content to the heart of the platform, so you can more easily share ideas, join a discussion, and discover news and topics you care about.”

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Among the enhancements are …

Streamlined navigation: There are now seven core areas on the bar navigation — Home (Your Feed), Messaging, Jobs, Notifications, Me, My Network, and Search.

Smarter messaging:  A new real-time messaging interface enables users to message a connection wherever you are on LinkedIn. The site will also serve up insights to help break the ice in any conversation.

Richer feed: With a combination of algorithms and human editors working together, LinkedIn says it has fine tuned each person’s Feed to surface the most relevant content from people and publishers.

Intuitive search:  There is now one universal search box for people, jobs, companies, groups and schools, and more accessible filters.

Greater insight: You can now see who’s reading and engaging with the content you share, including the company, job title and location of the people interested in your updates.

Better profile suggestions: LinkedIn has improved profile suggestions, for example, suggested skills based on what recruiters are searching for.

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