GDUSA April Newsletter
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April 2016 Newsletter
Today’s GDUSA enewsletter includes an evocative photo of the five newly minted AIGA Medalists, as well as a gentle personal blogpost about the 20th anniversary of the passing of Saul Bass and Paul Rand. The confluence of these news items was not planned, but it reflects our respect for how the past effects the present. In this same spirit, if you have a moment please check out our five decade long list of People To Watch – a not-so-great name for a roster of greats – as well as our recent compilations of the influential designers and art directors, design firms and agencies, of the past 50 years. I am as guilty as anyone of believing that my experiences are sui generis; that is part of the human comedy and the joke is on me. But as an organization, we are getting better at understanding how today’s design community was birthed and shaped by those who came before.
— Gordon Kaye, Editor
PepsiCo Mixes It Up In Milan
PepsiCo Mixes It Up and Unleashes PepsiMojis Worldwide
PepsiCo made a big splash at the recently concluded Milan Design Week, unveiling and hosting Mix It Up, an immersive, interactive space…
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Pentagram Plants New Identity
Pentagram Plants New Identity for Gardens
For its 125th anniversary, the New York Botanical Garden has introduced a new identity designed by Pentagram…
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Rock and Roll Hall of Fame 2.0
Rock and Roll Hall of Fame 2.0
The Rock and Roll Hall of Fame and Museum is booting the shrubs and clunky picnic tables on its entry plaza…
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New UK Pizza Boxes
Domino’s New UK Pizza Boxes
In the newest work from jones knowles ritchie, the agency has given Domino’s delivery boxes a colorful refresh…
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AIGA Honors
AIGA Honors Ansel, Kalman, Grefé And More
At the recent AIGA Gala in at Chelsea Piers in Manhattan, five people who had great impact on design were honored
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HZDG Helps Brand Luxury Building
HZDG Helps Brand Luxury Building
For client PNHoffman, ad agency HZDG brought to life one of the District’s most luxurious new developments…
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5 Job Interview Questions You Should Be Ready For

Are you a creative job seeker or freelancer looking to land work? If so, plan to field the following five common interview questions:

What projects are you working on right now? This interview question can uncover whether or not you’re staying busy and striving to improve your craft. Use your answer to speak to your ambition, expertise and motivation.

What tech tools do you use on a daily basis? Hiring managers are looking to gauge how strategically you approach your work as well as whether the company can support your equipment needs.

What do you like to do outside of work? Many employers believe that people who are passionate about interests outside the office typically perform better on the job. Hiring managers want to know what drives you, whether it’s mentoring kids or making cootie catchers.

How would you describe your design style? In addition to revealing your approach to creative work, your answer can help hiring managers determine if your design aesthetic will complement (or clash with) the company’s branding.

What do you think of our marketing/creative materials? Hiring managers want to know that you have done your research, are familiar with their work and have an educated opinion. Share your honest thoughts tactfully and succinctly.

For additional tips, visit the TCG Blog.
The Creative Group (TCG) specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit Connect with TCG on Facebook and Twitter

Milton Glaser
Milton Glaser Loves Rhode Island, Too
Rhode Island has unveiled a new logo from Milton Glaser, the designer behind New York’s iconic “INY” identity…
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Package Design Awards
2016 American Package Design Awards
Sponsored by Neenah Packaging, our contest focuses on advancing brands and influencing purchasing…
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Erickson Stock
The Best in Web
Enter the 2016 American Inhouse Design Awards
The American Inhouse Design Awards is the premier showcase for outstanding work by inhouse designers. It is a unique opportunity for inhouse design, marketing and communications departments within corporations, publishing houses, non-profits, universities and government agencies to be recognized for their creativity, for the special challenges they face, and for their contributions to their businesses and institutions.…
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Paying Homage
Paying Homage to Paul Rand & Saul Bass
This year will mark the 20th Anniversary of the passing of two of the world’s most famous graphic designers…
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The Creative Group
Design Ranch
Design Ranch Engages In A Playful Dialogue
Design Ranch created a renovated identity for the National Museum of Toys & Miniatures in Kansas City…
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Dow and Kudos
Dow/Kudos’ Interactive Investigation on Race
Whitney Dow and John Kudos produced the second installment of the Whiteness Project series
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Lik Releases Epic Collection of Photography
Equation of Time, Peter Lik’s testament to the most stunning landscapes around the world, is a jaw-dropping collection…
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TIAA-CREF Begins New Chapter as TIAA
TIAA-CREF, a leading provider of financial services to nonprofits, has shortened its name to TIAA…
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Adobe XD Promises
Adobe XD Promises To Reduce Friction
The Adobe Experience Design (XD) secret software project (dubbed Project Comet) has been eagerly anticipated…
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JAM paper
Gordon Kaye, Publisher
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Erickson Stock
89 Fifth Avenue, Suite 901, New York, New York 10003
Phone: 212.696.4380, Fax: 212.696.4564
© 2016 Graphic Design USA