Shelf Life: GDUSA’s Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
Seventh Generation and its plant-based products are a favorite around my household, for their performance, and at GDUSA, for their graphic design. The company has largely been a niche marketer, emphasizing the organic nature of its products. So it is interesting to see them take a new approach with its feminine care product line (see below) – combining new packaging graphics with celebrity advertising, video, social media and a ‘vajingle’ to reach a more mainstream audience.
— Gordon Kaye, Editor
Seventh Generation
Seventh Generation Reaches Beyond Organic Audience
For 27 years, Seventh Generation has been creating plant-based solutions for home and family. However, for its feminine care line’s emphasis centered around the products’ organic nature. To reach beyond a niche audience, the company needed a new approach.…
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Sustainable Starbird
Sustainable Starbird Brand’s Chicken & Egg
Strohl has branded and created identity for a new healthier and sustainable fried chicken restaurant
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Neenah Packaging
Gin Packaging
Heart Symbol at Center of Gordon’s Packaging
Design Bridge has developed new package design for Gordon’s Gin, with a heart symbol is at the center…
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Grammy Camps
Jovenville Campaign for Grammy Camps
The Grammy Camp programs provided by Grammy in the Schools offers children experience working in music…
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Emmy Winners
A Sweet Surprise For Emmy Winners
The Emmy Awards Governors Ball is one of the most glamorous events of the year. It’s an exclusive event where you’ll find shining stars couture dresses, diamonds dripping, champagne flowing, and, yes … free chocolate too. Even celebrities like swag…
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45 Pin Project
Juxtaposition Adds Humor to Mike’s Design
Perspective: Branding created a distinctive look for Mike’s new watermelon flavor while keeping it recognizable…
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BrandFire Plans
Rolling Stones Exhibit Rocks NYC
Rolling Stones: Exhibitionism is a comprehensive and immersive insight into the band’s 50-year career
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Digital Print Cover Contest
2016 American Package Design Awards
Sponsored by Neenah Packaging
Package design and related disciplines are increasingly making the difference in advancing the brand and influencing the purchasing decision. The outstanding work showcased here ‒ from 200 firms, departments and companies ‒ is testimony to this phenomenon…
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Monotype eBook
Monotype eBook: The End of Flash
HTML5 has replaced Flash as a standard for digital ads. Find out how this change affects your business and customers…
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Tequila Branded ‘Bold and Badass’ Stands Out
New York-based creative agency JWALK developed the branding and design for Viva XXXII Tequila…
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Gordon Kaye, Publisher
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© 2016 Graphic Design USA