Shelf Life: GDUSA’s Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
The new Taco Bell logo, below, presents an interesting glimpse into identity trends, directions and thinking. The logo is minimalized for digital use, simplified for flexibility, customizable with patterns and textures and colors rather than set in stone, and does not take itself too seriously. Taco Bell describes its approach as “one size does not fit all” – which is a pretty good description of where branding and identity design is headed right about now.
— Gordon Kaye, Editor
New Taco Bell Logo
New Taco Bell Logo Is About Customization and Color
Taco Bell has revealed its first logo refresh in over 20 years, which features a simplified and minimalist “bell” icon that lends itself to changing colors and customization. It comes at the same time as the company opens its 7,000th restaurant…
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Perfume Bottle
Brandimage Imagines Perfume Bottle
Brandimage has designed the packaging for a new perfume for men, Van Cleef & Arples in New York…
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Neenah Packaging
Sam Adams
Sam Adams Packaging Features Star and Shield
Boston Beer Co. has redesigned the packaging and iconography for Sam Adams Boston Lager…
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Oatmeal Packaging
Haugaard Cooks Up Quaker Instant Oatmeal
Haugaard Creative is the design firm behind Quaker Instant Oatmeal’s Bring Your Best Bowl package design…
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Beware The Kraken
Beware The Kraken
Taming a beast is no easy task, especially a mythical creature feared by all. But that’s exactly what the team at Creativo Commercial did when they created a promotional package for The Kraken® Black Spiced Rum…
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HOW Design Live
5 Reasons Not To Miss HOW Design Live
Andrew Gibbs of The Dieline Five shows what you sign up for when you register to attend HOW Design Live…
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Cover Contest
2016 Digital Print Cover Contest Winner
See the winning cover design of this year’s “Digital Print Cover Competition.” sponsored by Neenah…
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Package Design Awards
Enter GDUSA’s American Package Design Awards
Sponsored by Neenah Packaging
Graphic Design USA and Neenah Packaging invite you to join the thousands of creative professionals who have been recognized by its design competitions for decades while focusing attention on areas of growth and opportunity for design professionals…
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Ice Cream
Infused Ice Cream Packaging Conveys Fun
IdeaWork Studios has created the packaging, logo, and flavor illustrations for Momenti Spirited Ice Creams…
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New-Business-Year Resolution
Make The Ultimate New-Business-Year Resolution
What’s America’s #1 web-based timesheet and project management software? Corina Ludwig of FunctionFox knows…
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Gordon Kaye, Publisher
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© 2016 Graphic Design USA