Shelf Life: GDUSA’s Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
Pantone’s 2017 color of the year, Greenery, is about the power of springtime and nature’s greens to revive, restore and renew. The cycle-of-life allusion strikes a chord for me as I lost a parent this month (Milt Kaye, founder of GDUSA and former publisher of PRINT) and was blessed with a new granddaughter named after my late mother June. On a more practical basis, the Pantone color of the year impacts, in the first instance, fashion and beauty and home decor. But it wends its way to graphic and package design soon enough, where Greenery can send an instant visual message of nature and freshness.
— Gordon Kaye, Editor
Color Of Year
Pantone Plants ‘Greenery’ As Color Of Year
A symbol of new beginnings, Greenery (PANTONE 15-0343) has been named PANTONE® Color of the Year selection for 2017. The yellow-green shade is said to evoke “the first days of spring when nature’s greens revive, restore and renew.” …
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Godiva Craftsmanship
Drizzle Reinforces Godiva Craftsmanship
Pearlfisher New York has rebranded Godiva’s family of chocolate to reinforce the investment in mastery…
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Neenah Packaging
Van Gogh Vodka
Expressionism Inspires Van Gogh Vodka
Spring Design Partners redesigned Van Gogh Vodka’s packaging with originality and a pioneering spirit…
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Cheez Doodles
Cheez Doodles Refresh Emphasizes Tasting
Cheez Doodles has new flavors, products and a complete refresh of its packaging by Perspective: Branding…
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Box of Dreams
A Box Filled With Experimentation, Ingenuity and Dreams
The Dreaming Tree line of wines comes from the collaboration of wine-maker Sean McKenzie and musician Dave Matthews. The company is named for “The Dreaming Tree”, a song found on the Dave Matthews Band 1998 album “Before These Crowded Streets”…
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Godiva Craftsmanship
Make the Ultimate New-Business-Year Resolution
Corina Ludwig of FunctionFox has a free demo and holiday discounts on their web-based timesheet/management software…
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Design Awards
Enter GDUSA’s American Package Design Awards
Sponsored by Neenah Packaging
The editors of Graphic Design USA invite you to join the creative professionals who have been recognized by its competitions for five decades. The goal of these competitions is to focus attention on areas of growth and opportunity for design professionals…
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Coffee Pod
New Coffee Pod Branding Features Color Coding
LRXD has designed the identity and packaging for DripJoy, a single-serve coffee pod subscription service…
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Design Awards
2016 American Graphic Design Awards
Here is a showcase of selected winners from GDUSA’s 53rd Design Annual chosen from nearly 10,000 entries worldwide. The 2016 competition is sponsored by Verso Corporation with a special Creative Use of Color category sponsorship by Pantone.…
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C and G
C&G Partners Intros New Identity and Mission
Entering its second decade, multi-specialty studio C&G Partners has a new identity and a new mission…
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Carnegie Identity
Dale Carnegie Butterfly Transformation
Dale Carnegie has introduced a new identity designed by Carbone Smolan Agency with Siegel+Gale…
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Gordon Kaye, Publisher
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© 2016 Graphic Design USA