Shelf Life: GDUSA’s Package Design eNewsletter
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Neenah Packaging
Shelf Life
GDUSA’s Package Design Enewsletter
Entries for GDUSA’s American Package Design Awards™ are due by midnight Friday; the popular annual competition celebrates the power of design to advance the brand promise and make the sale. Details and a link to the entry form are below.
— Gordon Kaye, Editor
Chase Design Groups Heats Up Condiments Category
Born from a quest to recreate a recipe discovered while traveling in Brazil, Mike’s Hot Honey has quickly amassed a loyal fan base. The chili pepper-infused honey was originally an ingredient on one of the pies at the Brooklyn-based pizzeria, Paulie Gee’s…
Pentagram Adds a Side of Humor to Deli Branding
On Rye, a Washington D.C. sandwich shop updates Jewish deli classics with natural, wholesome ingredients…
Neenah Packaging
Package Design Awards
Enter GDUSA’s American Package Design Awards Through Friday January 27
Marketers and retailers are challenged as never before to convey their message and promote their brand. Think fragmented audiences, diluted mass media, eroding loyalty, global competition. Package design is increasingly the difference maker…
Vigor Branding Reads Signs For Asian Eatery
Vigor Branding specializes in restaurant and beverage brands, and rethought the standard issue menus & placemats…
Guy Conti
Malt Liquor
Malt Liquor Label Largely Recognizable
Auston Design Group of Emeryville CA developed packagingfor a new malt liquor by their client, rap artist E-40…
Dairy Rebrand
Olympic Dairy Rebrand Tied to Positive Energy
Canada’s Ultima Foods has refreshed its Olympic Dairy brand, emphasizing its connection to nature…
Adding Some Sizzle To The Holiday Spirit
Jack Daniel’s proved once again why it is sold in over 170 countries around the world with the release of its newest brand, Jack Daniel’s Tennessee Fire – a red hot blend of cinnamon liqueur with the smooth character of Jack Daniel’s Old No. 7…
Whisky Label
Whisky Pays Homage to American Novelist
Pavement developed the branding and packaging for Cooper’s Classic, produced by Cooperstown Distillery…
Inauguration Posters
Shepard Fairey Designs Inauguration Posters
In response to Donald Trump’s pending inauguration, Shepard Fairey has designed a series of posters…
Advice To Young Designers By Today’s Top Designers
Every year for a half century GDUSA has used the first magazine of the year to spotlight People To Watch. It’s our subjective selection of the newsmakers, influencers, leaders, talents and/or just plain intriguing individuals who will shine in the coming year. The issue will be published early in February. Meanwhile, here’s a preview of advice they would give to a young designer just starting out from a dozen of our 2017 honorees.…
Gordon Kaye, Publisher
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