GDUSA February Newsletter
tracking
img
 
Home     News     Blog     Magazine
 
carlson_craft
 
 
 
February 2017 Newsletter
 
The current edition of GDUSA magazine features both our 2017 People To Watch and Students To Watch features. One question we asked the established professionals was what advice they would give to today’s design students. Interestingly, most of the guidance was highly practical: understand business and economics, work very hard and with focus, master talking and listening to clients, learn production. Not earth-shattering, but thought-provoking, and there is lots more where that came from. You'll find more on both features below. — Gordon Kaye
 
historical-design
 
Phaidon’s History of Graphic Design From Buddhists to Barack
 
This new compact compendium, available in March, features 1,000 color images and pairs interesting examples side-by-side with an explanatory timeline…
 
Read More >
 
 
grateful-iconography
 
Grateful Dead Tribute Album Iconography
 
NYC design studio The Collected Works provided design for a compilation album in tribute to The Grateful Dead…
 
Read More >
 
 
Stocksy
 
 
bloomberg-award
 
Bloomberg To Receive AIGA Award
 
This year’s AIGA Medal and Corporate Leadership Award winners, AIGA’s highest honors, will be feted in April…
 
Read More >
 
 
design-dissent
 
Design of Dissent Graphic Exhibition
 
The Design of Dissent is an exhibition of graphic works of protest against social and political problems…
 
Read More >
 
 
Guy Conti
 
 
Surtex
 
 
brand-zoo
 
Brand Zoo Steps Up to Woman’s Shoe Brand
 
Brand Zoo’ makeover of Vionic shoes is themed “The Science of Style.” and features lifestyle photography…
 
Read More >
 
 
duffy-guitars
 
Duffy Plays Off Design of McPherson Guitars
 
Duffy has launched a new identity, messaging, digital strategy and website for legendary McPherson Guitars…
 
Read More >
 
ptw-2017
 
GDUSA People to Watch in 2017
 
GDUSA starts each year by choosing a group of People to Watch who embody the spirit of the creative community, who we have come to know and respect…
 
Read More >
 
 
brand-union
 
Brand Union Helps Consumers ‘EyeJust’
 
Brand Union created the brand identity for EyeJust, a line of antimicrobial mobile and desktop screen protectors…
 
Read More >
 
 
milton-kaye
 
Juventus Nets New Identity by Interbrand
 
Interbrand has created a new logo and identity for one of the oldest soccer teams in Italy, if not the world…
 
Read More >
 
 
YUPO
 
 
Erickson Stock
 
5 Tips to Create an Impactful Portfolio
 
5 Tips to Create an Impactful Portfolio

A strong portfolio is the single most important career tool for creatives today. While good design grabs employers first, it takes amazing work to keep them looking. Follow these five tips from Diane Domeyer, executive director of The Creative Group, for creating a digital portfolio that’s clean, intuitive and impactful:

  1. Be a tough and strategic editor. Scrutinize your samples and put your most impressive pieces first. If you’re struggling to make a decision, ask a colleague, designer friend or mentor for a second opinion.
  2. Skip the bells and whistles. Take a cue from minimalist art galleries and incorporate white space into your portfolio. It gives your work plenty of room to breathe and a place for the viewer’s eyes to rest, while keeping emphasis on your samples.
  3. Make sure your website is responsive. Always think of functionality and the end user. Put your portfolio to the test by making sure your portfolio functions properly on every version of every browser on every platform.
  4. Be consistent with your branding. If you create a visual theme, carry the design through. The theme should also be evident in your resume, cover letter and other application materials.
  5. Customize the content. Tailor your samples to the needs of the company, whether it’s a buttoned-up firm or a scrappy start-up. It’s easy for employers to spot who’s done their research and who hasn’t.

For additional tips, visit the TCG Blog.

The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at roberthalf.com/creativegroup.

 
Berthold
 
 
The Creative Group
 
 
 
duke-logo
 
Duke University Press Modular Logo System
 
Duke University Press’ new identity, created with Corey McPherson Nash, features a modular system…
 
Read More >
 
 
law-website
 
Decker Models Law Website on Innovation
 
Decker Design has created a website for Boies Schiller Flexner, one of the largest and oldest firms in the U.S.…
 
Read More >
 
 
4over
 
LogoLounge
 
stw-2017
 
GDUSA Students to Watch in 2017
With the help of America’s leading art and design schools, we identify top students – some undergrads, some graduate students – ready to burst on the design scene…
 
Read More >
 
 
Jam Paper
 
 
Artisan
 
 
gordon-kaye
 
 
gordon-signature
 
Gordon Kaye, Publisher
 
 
facebook twitter google+ linkedin pinterest instagram
 
 
Neenah Packaging
 
89 Fifth Avenue, Suite 901, New York, New York 10003
Phone: 212.696.4380, Fax: 212.696.4564
© 2017 Graphic Design USA