GDUSA February Newsletter
Home     News     Blog     Magazine
February 2017 Newsletter
The current edition of GDUSA magazine features both our 2017 People To Watch and Students To Watch features. One question we asked the established professionals was what advice they would give to today’s design students. Interestingly, most of the guidance was highly practical: understand business and economics, work very hard and with focus, master talking and listening to clients, learn production. Not earth-shattering, but thought-provoking, and there is lots more where that came from. You'll find more on both features below. — Gordon Kaye
Phaidon’s History of Graphic Design From Buddhists to Barack
This new compact compendium, available in March, features 1,000 color images and pairs interesting examples side-by-side with an explanatory timeline…
Read More >
Grateful Dead Tribute Album Iconography
NYC design studio The Collected Works provided design for a compilation album in tribute to The Grateful Dead…
Read More >
Bloomberg To Receive AIGA Award
This year’s AIGA Medal and Corporate Leadership Award winners, AIGA’s highest honors, will be feted in April…
Read More >
Design of Dissent Graphic Exhibition
The Design of Dissent is an exhibition of graphic works of protest against social and political problems…
Read More >
Guy Conti
Brand Zoo Steps Up to Woman’s Shoe Brand
Brand Zoo’ makeover of Vionic shoes is themed “The Science of Style.” and features lifestyle photography…
Read More >
Duffy Plays Off Design of McPherson Guitars
Duffy has launched a new identity, messaging, digital strategy and website for legendary McPherson Guitars…
Read More >
GDUSA People to Watch in 2017
GDUSA starts each year by choosing a group of People to Watch who embody the spirit of the creative community, who we have come to know and respect…
Read More >
Brand Union Helps Consumers ‘EyeJust’
Brand Union created the brand identity for EyeJust, a line of antimicrobial mobile and desktop screen protectors…
Read More >
Juventus Nets New Identity by Interbrand
Interbrand has created a new logo and identity for one of the oldest soccer teams in Italy, if not the world…
Read More >
Erickson Stock
5 Tips to Create an Impactful Portfolio
5 Tips to Create an Impactful Portfolio

A strong portfolio is the single most important career tool for creatives today. While good design grabs employers first, it takes amazing work to keep them looking. Follow these five tips from Diane Domeyer, executive director of The Creative Group, for creating a digital portfolio that’s clean, intuitive and impactful:

  1. Be a tough and strategic editor. Scrutinize your samples and put your most impressive pieces first. If you’re struggling to make a decision, ask a colleague, designer friend or mentor for a second opinion.
  2. Skip the bells and whistles. Take a cue from minimalist art galleries and incorporate white space into your portfolio. It gives your work plenty of room to breathe and a place for the viewer’s eyes to rest, while keeping emphasis on your samples.
  3. Make sure your website is responsive. Always think of functionality and the end user. Put your portfolio to the test by making sure your portfolio functions properly on every version of every browser on every platform.
  4. Be consistent with your branding. If you create a visual theme, carry the design through. The theme should also be evident in your resume, cover letter and other application materials.
  5. Customize the content. Tailor your samples to the needs of the company, whether it’s a buttoned-up firm or a scrappy start-up. It’s easy for employers to spot who’s done their research and who hasn’t.

For additional tips, visit the TCG Blog.

The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at

The Creative Group
Duke University Press Modular Logo System
Duke University Press’ new identity, created with Corey McPherson Nash, features a modular system…
Read More >
Decker Models Law Website on Innovation
Decker Design has created a website for Boies Schiller Flexner, one of the largest and oldest firms in the U.S.…
Read More >
GDUSA Students to Watch in 2017
With the help of America’s leading art and design schools, we identify top students – some undergrads, some graduate students – ready to burst on the design scene…
Read More >
Jam Paper
Gordon Kaye, Publisher
facebook twitter google+ linkedin pinterest instagram
Neenah Packaging
89 Fifth Avenue, Suite 901, New York, New York 10003
Phone: 212.696.4380, Fax: 212.696.4564
© 2017 Graphic Design USA