A strong portfolio is the single most important career tool for creatives today. While good design grabs employers first, it takes amazing work to keep them looking. Follow these five tips from Diane Domeyer, executive director of The Creative Group, for creating a digital portfolio that’s clean, intuitive and impactful:
- Be a tough and strategic editor. Scrutinize your samples and put your most impressive pieces first. If you’re struggling to make a decision, ask a colleague, designer friend or mentor for a second opinion.
- Skip the bells and whistles. Take a cue from minimalist art galleries and incorporate white space into your portfolio. It gives your work plenty of room to breathe and a place for the viewer’s eyes to rest, while keeping emphasis on your samples.
- Make sure your website is responsive. Always think of functionality and the end user. Put your portfolio to the test by making sure your portfolio functions properly on every version of every browser on every platform.
- Be consistent with your branding. If you create a visual theme, carry the design through. The theme should also be evident in your resume, cover letter and other application materials.
- Customize the content. Tailor your samples to the needs of the company, whether it’s a buttoned-up firm or a scrappy start-up. It’s easy for employers to spot who’s done their research and who hasn’t.
For additional tips, visit the TCG Blog.
The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at roberthalf.com/creativegroup.