GDUSA March Newsletter
tracking
img
 
Home     News     Blog     Magazine
 
carlson_craft
 
 
 
March 2017 Newsletter
 
In our polarized political world, should companies and brands take positions on hot button political issues or wear their hearts more clearly on their sleeves? According to a recent Harris Poll on corporate reputation, consumers (especially millennials) want companies to take a stance. But the poll also indicates real risks in alienating the “other side” and/or in making your own company more vulnerable to claims of hypocrisy. It is hard to know how issue-specific marketers will get but – as our news items below about Brawny and about P&G indicate – you can see that more brands are trying to burnish their reputations by expressing values at least in the general feel-good sense. — Gordon Kaye
 
New Nickelodeon
 
New Nickelodeon Look Mixes Real Kids and Nick Characters
 
Nickelodeon has debuted a brand refresh of its on-air and online look and feel that delivers on the network’s mission to help make the world a more playful place…
 
Read More >
 
 
Tyson Rebrand
 
Tyson Rebrand Supports New Sustainability Model
 
Brand Union has rebranded Tyson after they announced their food brands would be going antibiotic-free…
 
Read More >
 
 
Stocksy
 
 
Academy Membership
 
And The Academy Membership Goes To…
 
In recent years, the Academy of Motion Picture Arts and Sciences has seen a drop in member engagement…
 
Read More >
 
 
In Fashion
 
Paper Is In Fashion At The ADCD Show
 
The 13th Annual ADCD Paper Fashion Show™ features unique fashions created solely from paper…
 
Read More >
 
 
Erickson Stock
 
 
Surtex
 
 
AIGA Award
 
AIGA Leadership Award To Bloomberg
 
The AIGA has named this year’s recipients of the AIGA Medal and Corporate Leadership Award…
 
Read More >
 
 
Air Canada
 
Maple Leaf Flies Again In New Air Canada Livery
 
Air Canada unveiled a new paint scheme for all 300 of its aircraft as well as new uniforms for its employees…
 
Read More >
 
Web Design Awards
 
Enter GDUSA’s 2017 American Web Design Awards
 
Entry Deadline: March 31, 2017
We invite you to enter GDUSA’s 2017 American Web Design Awards™, which annually showcases the power of design to enhance websites and online experiences.…
 
Read More >
 
 
Web Design
 
A New Era of Web Design Freedom
 
Guest Blogger Richard Yanowitch of Brandcast shows a broken web that needs freedom to democratize…
 
Read More >
 
 
Brawny Packaging
 
Brawny Packaging Replaces Iconic Man
 
A new Brawny® campaign supports Women’s History Month (March 2017), and features a woman…
 
Read More >
 
 
YUPO
 
 
Northwestern School of Professional Studies
 
5 Things to Consider When Accepting a Job Offer
 
Take Five

Landing a job offer can be a major career accomplishment – and a big confidence booster. But is it really the right role and company for you? Here are five important factors to keep in mind when weighing the pros and cons of accepting a job offer.

  1. Company culture. Loose and collaborative or intense and competitive? Ask anyone you know who may have insider insights, check out company reviews online and use your own perceptions to decide if you’ll be a fit with the company’s culture.
  2. Financial standing. Salary is a key consideration, and accepting an offer you feel is too low can leave you feeling resentful at the start. Speaking of money, don’t forget to research the company’s financial performance, too.
  3. The space you’ll work in. You’re a creative professional; the office vibe matters. If possible, visit your specific work area and ask yourself how you feel in that space. Will it encourage you to be innovative and productive?
  4. Opportunities to grow and advance. When you have a job offer in hand, it’s vital to look ahead to the future. Does the company offer professional development options that match up with your big-picture career goals?
  5. Your gut instinct. Are you nervous but excited, or feeling a little underwhelmed and apprehensive? Your heart and your head are essential when it comes to your career, so be sure to consider both when deciding your next move.

For additional tips, visit the TCG Blog.

The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at roberthalf.com/creativegroup.

 
Berthold
 
 
The Creative Group
 
 
 
Gender Equality
 
P&G Adopts Gender Equality Campaign
 
In connection with International Women’s Day, Procter & Gamble has launched the #WeSeeEqual digital campaign…
 
Read More >
 
 
Brand Disruption
 
Uber and Airbnb Prove Brand Disruption
 
Guest blogger Dak Dillon talks brand disruption, adaptation, leadership and shaking up the status quo…
 
Read More >
 
 
4over
 
GraphicStock
 
stw-2017
 
2017 GDUSA Student Design Awards
Entry Deadline: April 21, 2017
Enter the new GDUSA Student Design Awards™, dedicated to students and their design work. A new contest from GDUSA, who have been organizing prestigious and welcoming design competitions for 54 years…
 
Read More >
 
 
Jam Paper
 
 
Artisan
 
 
gordon-kaye
 
 
gordon-signature
 
Gordon Kaye, Publisher
 
 
facebook twitter google+ linkedin pinterest instagram
 
 
Neenah Packaging
 
89 Fifth Avenue, Suite 901, New York, New York 10003
Phone: 212.696.4380, Fax: 212.696.4564
© 2017 Graphic Design USA