Shelf Life: GDUSA’s Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
In 2017, brands and brand disruptors are using the all the tools available – package design is a big part of the toolbox – to make statements, to take stands, to express values, to break out of the safe and secure. Long term trend or short-term election-induced fever? Hard to tell for sure, but check out the Brawny, Pantene and THINX news items below. It is clear that this phenomenon is having a moment.
— Gordon Kaye, Editor
Vintage Games
Angus Hyland Brings Vintage Games Back To Life
Angus Hyland of Pentagram has updated two vintage games for adults. Hyland and client Laurence King Publishing seek to “bring avant-garde aesthetics to physical gaming.”
And the Academy Membership Goes to…
In recent years, the Academy of Motion Picture Arts and Sciences has seen a drop in member engagement…
Neenah Packaging
Ken Lo Modernizes Ancient Tradition With ASTROBRIGHTS® Papers
Ken Lo, founder and creative director of the Hong Kong-based design studio Blow has become known for stunningly beautiful Red Packet collections…
Brawny Packaging
Brawny Packaging Has Strong Woman
Georgia-Pacific’s Brawny® supports Women’s History Month with limited edition, woman-centric packaging…
Glenmorangie Packaging
Glenmorangie Package Evokes Madeira Sunset
Bacalta is part of Glenmorangie’s Private Edition range, extra-matured in rare former Malmsey Madeira casks…
Web Design Awards
Enter GDUSA’s 2017 American Web Design Awards
Entry Deadline: March 31, 2017
We invite you to enter GDUSA’s 2017 American Web Design Awards™, our annual showcase of the power of design to enhance websites and online experiences…
THINX Packaging
THINX Packaging Strikes At Taboos
Founder Miki Agrawal of THINX is trying to break taboos about the female body in general, and periods in particular…
Pantene Campaigns
Pantene Campaigns For Shorter Showers
P&G’s Pantene, a product for whom water is integral, has come up with a water conservation solution…
Students to Watch
2017 GDUSA Student Design Awards
Entry Deadline: April 21, 2017
We invite you to enter the new GDUSA Student Design Awards™, a contest dedicated to students from a firm organizing prestigious design competitions for 54 years…
Craft Beer
Craft Beer Branding Guide Available Now
NEENAH Packaging partnered with CODO Design for the Craft Beer Branding Guide: A step-by-step guide…
Leadership Models
Beardwood&Co. Styles Bottles For Infusium
Infusium turned to Beardwood&Co. for an identity and logo to work across multiple media and contexts…
Gordon Kaye, Publisher
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