Shelf Life: GDUSA’s Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
Graphic designers are surprisingly agile at jumping on business opportunities, and cannabis marketing appears to be the opportunity du jour. Not a week goes by without a design firm pitching a marijuana branding or packaging story to us and the projects are getting less leafy and more sophisticated (see below). Absolutely no value judgement here; I'm just observing that there is an increase in design activity, at the same time the politics and culture in many states are trending toward legalization.
— Gordon Kaye, Editor
Beanz Meanz
Beanz Meanz Heinz Comes To Life On Limited Edition Cans
Global brand design agency Jones Knowles Ritchie (JKR) is helping to mark the 50th anniversary of the Beanz Meanz Heinz slogan with limited edition packaging in the UK…
Keeping The Magic In Cannabis Marketing
Lola Lola aims to modernize the California cannabis industry while focusing on the magical attributes of the flower…
Neenah Packaging
2017 American Package Design Awards
2017 American Package Design Awards
Sponsored by Neenah Packaging
The outstanding work showcased here – from design firms, departments and producers celebrates the power of design to forge an emotional link with a buyer…
Grooming Products
Pairing Grooming with Exotic Locations
A new brand is coming to the men’s skin care aisle of Walmart stores with branding and packaging by Kick…
Ice Cream
Giving Ice Cream A Minimalist Flavor
Pentagram’s Natasha Jen and team have created a new brand identity system for Van Leeuwen Ice Cream…
Neenah and Design Army Reinvent CLASSIC® Papers Portfolio
Neenah has just released its long-awaited CLASSIC® Papers portfolio. When CLASSIC® was first launched in 1962, it instantly became a market favorite…
Duffy Brews
Duffy Brews Summer-Friendly Variety Pack
Summit Brewing Co. has recently debuted its summer variety pack, The Boundary Waters Box, designed by Duffy…
Pantene Campaigns
Vodka Brand Cultivates Outsider Identity
Graybeard Distillery worked with The Republik to develop the brand identity for launch of Bedlam Vodka…
Inhouse Design Awards
GDUSA Inhouse Design Awards Entry Deadline Extended to Friday, April 28th
Sponsored by The Creative Group, the American Inhouse Design Awards is the premier showcase for outstanding work by inhouse designers…
Canned Cocktails
Drawings Give Artisanal Feel To Cocktail Cans
WheelHouse Canning Co. prides itself on balancing flavors in a canned cocktail that uses refreshing ingredients…
The Orwells Add Mystery To Latest Album Cover
The Orwells were looking for an album cover that would tell a story and turned to O’Keefe Reinhard & Paul…
GDUSA Online
Flip Through the Pages of GDUSA Online
Graphic Design USA, in your desktop browser or on a mobile device, powered by Issuu…
Gordon Kaye, Publisher
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