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May 2017 Newsletter
 
We just concluded our 54th annual print design survey to 10,000 readers; results will appear in June. We could have saved everyone's time by simply polling Airbnb CEO Brian Chesky, who spearheaded a new print-only magazine (see below) for his tech-driven company. Why? “Print isn’t ephemeral, as opposed to content on a feed that expires,” he told The Wall Street Journal. That pretty much sums up what you all told us about why you still value print in the mix. — Gordon Kaye
 
mcdonalds-uniforms
 
McDonald’s Goes Monochrome and Social Media Pushes Back
 
McDonald’s has unveiled new uniforms for its 850,000 employees. They will don the the gray, monochrome uniforms designed by Waraire Boswell at all of the chain’s nearly 15,000 locations in the United States later this month…
 
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huffpost-redesign
 
HuffPost Redesign Signals New Accessibility
 
Huffington Post has made major changes to bolster its brand for its next chapter, including its first-ever site redesign…
 
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Stocksy
 
 
airbnb-magazine
 
Airbnb & Hearst Launch Print-Only Travel Mag
 
Airbnb and Hearst are partnering on a new print-only magazine — Airbnbmag — which launches in late May 2017…
 
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bernstein-symbol
 
Designers Compose Symbol for Bernstein
 
Chermayeff & Geismar & Haviv has created the visual identity for the 2018 Bernstein Centennial…
 
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Erickson Stock
 
 
Adobe MAX
 
 
pentagram-flavor
 
Pentagram Gives Ice Cream Minimalist Flavor
 
Pentagram has created a new brand identity system for Van Leeuwen Artisan high-quality ice cream…
 
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retro-baseball
 
Relaxing Retro Colors Pitch Baseball Nostalgia
 
Vincent Romeo, a lifelong baseball fan, is in it for the love of the game … and his appreciation design challenges…
 
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5 Job Search Tips for Creative Grads
 
Take Five

It’s a big, professional world out there, and there is no shortage of opportunities for recent or soon-to-be college graduates looking to enter the creative field. At the same time, getting your foot in the door can be challenging if you don’t know how to sell yourself to hiring managers. Here are five tips to attract the attention of employers and land your first job:

  1. Cast a wide net. Spread the word about your job search to your contacts, both online and off. Take advantage of professional networking sites and request informational interviews with creatives in positions you aspire to have one day.
  2. Target your application. Tailor your resume and cover letter to every job opening you apply for, researching each employer to customize effectively. Don’t forget to make sure all your materials, including thank-you notes, are error free.
  3. Polish your portfolio. Avoid showing employers too many samples, and stick to sharing your absolute best creative work. Showing about eight to 12 pieces is a safe range. Also know that some employers still like to see a digital and a printed portfolio.
  4. Do your homework. Before interviewing, review the company’s website and learn more about the position, company culture and people who will be meeting with you. Prepare possible answers and practice presenting your portfolio to friends and family.
  5. Find your cheerleaders. Developing a list of top-quality references can help you stand out from the crowd. Ask three to five people who know the value of your creative abilities and will speak highly of you if they’d like to be a reference.

For additional tips, visit the TCG Blog.

The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at roberthalf.com/creativegroup.

 
PRINT2017
 
 
The Creative Group
 
 
future-female
 
Dear Marketers, Your Future Is Female
 
In a guest blog post by Kristin James, Director of Strategy at Hornall Anderson, things lead up to a question…
 
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student-awards
 
YouTube Redesign Goes Dark
 
YouTube is redesigning for computers and laptops, with a look that users of its mobile app will find familiar…
 
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YUPO
 
 
Northwestern
 
 
work-done
 
5 Sure Ways To Account For All The Work You’ve Done
 
In a guest blog post, Corina Ludwig, the President of FunctionFox has a special offer for the month of May 2017. The company is offering a free demo for all and a 20% discount on first subscriptions for its leading time tracking, project management, and reporting…
 
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4over
 
 
Academy of Art University
 
packaging-awards
 
2017 American Package Design Awards
Sponsored by Neenah Packaging, this showcase of work is testimony to the power of design to forge an emotional link with the buyer at the moment of truth.…
 
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Jam Paper
 
Artisan
 
 
gordon-kaye
 
 
gordon-signature
 
Gordon Kaye, Publisher
 
 
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Neenah Packaging
 
89 Fifth Avenue, Suite 901, New York, New York 10003
Phone: 212.696.4380, Fax: 212.696.4564
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