Shelf Life: GDUSA’s Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
This is hardly a revelation, but it is notable how quickly food, beverage and CPG companies are pivoting to meet the demand for healthier eating and lifestyles, and the degree to which package redesign can help signal the change. Indeed, roughly one-in-five GDUSA packaging news stories involve this phenomenon. Below, the Oscar Mayer project exemplifies the trend, but Pears soap and Dillon’s rye also capture the spirit  
— Gordon Kaye, Editor
A Premium Beauty Brand For Pregnancy
Conceiving A Premium Beauty Brand For Pregnancy
ButterflyCannon has created the positioning, identity and packaging for luxury beauty products specifically for women before, during and after pregnancy…
Oscar Mayer Package Design
Bulletproof Updates Oscar Mayer Packaging
Bulletproof has refreshed the packaging for Oscar Mayer Hot Dogs to coincide with recipe changes to its entire line…
Neenah Packaging
A Spirit With Botanical Character
Humboldt’s Finest: A Specialty Spirit With ‘Unique’ Botanical Character
Humboldt Distillery, located in Northern California’s Humboldt County is the first micro-distillery on the North Coast to produce award winning, certified organic spirits…
Blue Apron
Blue Apron Orders Wine With Dinner
To keep competitive in the crowded recipe and delivery marketplace, Blue Apron has added wine…
The Story of Rye
Insite Illustrates The Story of Rye
For Dillon’s Small Batch Distillers’ Canadian Rye, the Insite design agency used illustration around the bottle…
Duffy Brews
Target Aims For Sustainable Packaging
Target’s aiming at polystyrene removal, paper sourcing, How2Recycle labels, markets for recycled materials…
Adobe MAX
2017 American Package Design Awards
2017 American Package Design Awards
Sponsored by Neenah Packaging
Package design can be the difference maker in brand influence and purchasing decisions. The outstanding work showcased by our winners is testimony to this phenomenon…
Hair Products Synergy
Brandimage Styles Hair Products Synergy
Brandimage has created new packaging graphics for Goldwell Dualsenses and StyleSign lines…
Rum Packaging
Turning Coke Wrappers Into Rum Packaging
Wanting a cleaner ocean, the makers of Fitzroy Premium Navy rum created sustainable rum packaging…
Pears Soap Packaging
Hornall Anderson Adds Transparency to Soap
Honesty, purity, transparency and heritage guide new Pears Soap package design by Hornall Anderson…
USPS Having A Ball
US Postal Service Having A Ball
The U.S. Postal Service will soon release first-of-a-kind stamps with the look — and feel — of sports’ balls…
Gordon Kaye, Publisher
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