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June 2017 Newsletter
With health and wellness among the fast growing segments of the American economy — and healthcare in the center of the national conversation — it’s time once again for our annual GDUSA Health + Wellness Design competition. It’s a rare chance for top design firms, ad agencies and inhouse departments to showcase their best work for clients ranging from traditional medical delivery to healthy and holistic lifestyles to the great public health challenges of the day. You can learn more below.
— Gordon Kaye
A Stellar Performance By Bruce Mau Design
A Stellar Performance By Bruce Mau Design
Stellar is a high-performance makeup brand that features a full range of products that includes foundations, concealers, loose powders, blushes, lipsticks, and mascaras. Taking inspiration from the cosmos, the brand identity alludes to starry constellations.…
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Sherpa App Plans Trips Through The Eyes of Instagram Influencers
Sherpa App Plans Trips With Instagrammers
Sherpa has launched on the Apple App Store. Based in New York, the app is a community-generated travel guide…
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GDUSA 2017 Educators to Watch
New at GDUSA: 2017 Educators to Watch
As a complement to our perennial People To Watch and Students To Watch, we look at education’s influencers.
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Brand Union Empowers All-Female Sub-Saharan Startup
Brand Union Empowers All-Female Startup
Brand Union has branded Kiteka, the first all-female digital outsourcing network for Sub-Saharan Africa…
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Erickson Stock
Tough Love For New Graduates
Tough Love for New Design Graduates
Red & Co. of Portland OR has created items that capture some of the life lessons the team has learned…
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Landor Identity Captures Human Conversation
Landor Identity Captures Human Conversation
Genesys partnered with global brand strategy and design firm Landor to help reinvigorate its brand…
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5 Best Practices for Your Digital Portfolio
Take Five

As a designer, you absolutely need a strong digital portfolio to prove your street cred and showcase your skills. But what should you include and how do you make a portfolio that stands out when you’re searching for a job? Before you present your work to a potential employer, check out these examples and follow the tips below:

  1. Select your strongest samples. Choose anywhere from seven to 10 recent items that represent your core strengths, industry experience and technical abilities. Start and finish with your best work, and customize the content to the opportunity.
  2. Create clear categories. Decide whether to format your portfolio by industry or media specialty, or in chronological order. If you’re an entry-level creative, start with your most recent work to highlight your professional progress.
  3. Showcase your style. Your portfolio gives hiring managers a sense of who you are. Match the design of your portfolio to your personal brand, and make sure you are being “you,” while also highlighting your adaptability and creativity.
  4. Consider the user. You want prospective employers to have an enjoyable experience when reviewing your work. Test your portfolio for intuitive navigation and make sure it functions properly on all web browsers and platforms.
  5. Include detailed captions. A well-written and compelling description of each sample can add key context about your contribution and creative process. Note details like the client or agency, main goals and challenges, and any positive results.

For additional portfolio tips, visit the TCG Blog.

The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at

The Creative Group
Best Dimensional Designs
Dimensional Designs You’ve Never Seen
Structural Graphics’ inspirational website, SG Unfolded, showcases designs not necessarily put into production…
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Mass Mutual Logo Symbolizes Holistic Solutions
Erickson Site Makes the Authentic Accessible
GDUSA has long admired Jim Erickson’s timeless and award-winning imagery for hundreds of blue chip clients…
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Academy of Art University
Adobe MAX
GDUSA Health + Wellness Design Awards
Enter Now!
The 2017 GDUSA Health + Wellness Design Awards
Sponsored by Erickson Stock — Deadline: Friday August 18, 2017
For five decades, GDUSA has presented competitions that focus on areas of growth and opportunity for graphic design. In 2017, that’s the perfect description of health and wellness, the fastest-growing segment of the economy…
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2017 American Web Design Awards
The Creative Group sponsors our annual showcase of online communications design. The outstanding works displayed here are created by firms, agencies and inhouse departments showing web, apps, video, a new UX design category and more…
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Jam Paper
Think Like A Strategist
Create Like An Artist But Think Like A Strategist
In a guest post, Anne Swan from Siegel+Gale discusses global brand strategy, experience and design…
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Mass Mutual Logo Symbolizes Holistic Solutions
Mass Mutual Logo Symbolizes the Holistic
It’s a whole new look for the 166-year-old Fortune 500 Massachusetts Mutual Life Insurance Company…
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Gordon Kaye, Publisher
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