Shelf Life: GDUSA’s Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
Danone is developing a portfolio of “manifesto brands” (see below) that promises to deliver a positive food future. The new One Planet, One Health positioning encourages consumers to make healthier choices and, more radically, aligns the company with sustainability and consumer “food sovereignty.” It’s ambitious, edgy, implicitly critical of “big food,” and it may peter out. But you have to like that CEO Emmanuel Faber explicitly links graphic design — branding, identity, packaging, corporate communications — to the success of the initiative. Which is what we all know: design is not about decoration but about crystallizing the essential truth of a thing. — Gordon Kaye
Rum Label Is Passport to Caribbean Culture
Project M Plus has designed the label and packaging for Atlantico rum, distilled and blended in the Dominican Republic with a love of the Caribbean…
In Memoriam: Margo Chase
Margo Chase, Founder of Chase Design Group, died in an aviation accident on July 22nd in Apple Valley, California…
Neenah Packaging
Building Customer Trust For Cannabis
The cannabis vaporizer pen market is exploding across the country at a frantic pace. The result is a wide array of package designs, some of with confusing design…
Discrete and Genderless Condom Packaging
Trojan, the top condom brand in North America, has introduced a sub-brand intended to be a discrete presence…
Budweiser Pays Tribute To The States
Eleven states are seeing their namesake on Budweiser bottles and cans as part of its 2017 summer packaging…
Enter the American Graphic Design Awards
Enter the American Graphic Design Awards
Early Bird 20% Discount Available To August 1
GDUSA’s 54 year old flagship competition is open to everyone in the community: graphic designers, ad and marketing agencies, corporate and non-profit inhouse departments, and more. We honor outstanding work in dozens of categories across all media, culminating in a year end Design Annual in print, digital and online. The contest is open thru mid-September but the ‘Early Bird Discount’ deadline is coming up soon — new entrants can automatically deduct 20% off any fees and past winners are entitled to an automatic 30% discount…
Danone Identity Signals Healthier Manifesto
Conran Design Group of London has redesigned Danone’s global brand identity this summer for all its brands…
Subway Freshens Stores with Touchscreens
Subway is introducing a “Fresh Forward” redesign that it hopes to bring to its 44,000 global locations…
Enter Now! 2017 GDUSA Health + Wellness Design Awards
Enter the GDUSA Health + Wellness Design Awards
Early Bird 20% Discount Available To August 1
This annual competition honors outstanding design, advertising and marketing for traditional medicine and healthcare, for healthy and happy lifestyles, and for public health messaging. The contest is open thru mid-August but the 'Early Bird Discount' deadline is coming up soon in which can you automatically deduct 20% off any fees before submitting the entry forms…
New Labels Evoke Soul of Verona Winery
Brightness, freshness and elegance show in Hangar Design Group’s work for the Selezione line of Tommasi…
54th Annual Print Design Reader Survey
54th Annual Print Design Reader Survey
Sponsored By Verso Corporation
For The 54th Year, GDUSA has conducted a reader survey about print design. When print was predominant, our surveys got into the details. Today, print is an option and a choice and, therefore, the survey focuses on existential questions…
PB Creative Decodes Sports Supplement
A natural sports supplement - ‘Be’ - launched in Europe and the US with packaging by PB Creative…
Adobe MAX
Gordon Kaye, Publisher
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