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Perfect Winter Story
November 2017 Newsletter
I am not a designer and, in a strange way, outsider status let’s me see clearly the miracles you all perform daily and, also, appreciate how much today’s graphic design is shaped by its past. In this spirit, we note two stories below: one calls attention to a remarkable new book about how modernism has transformed American graphic design and the other spotlights an exhibition tracking the evolution of American graphic design with an emphasis on the role of premium papers (especially, Strathmore Paper) in the process. Insider or outsider, neither should be missed. — Gordon Kaye
Apple Music
Noting Apple Music’s New Identity
Apple has updated the identity for Apple Music that is centered on an image of two notes used in endless variations, including selected artists and genres that inspired them…
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Breakfast At Tiffany
Now You Can Really Eat Breakfast at Tiffany’s
Tiffany & Co.’s Blue Box Café at its Manhattan flagship, makes Breakfast at Tiffany’s, of movie fame, a reality…
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Perfect Winter Story
The Moderns
AIGA/NY Invites You to Meet the Moderns
Steven Heller and Greg D’Onofrio’s The Moderns is a comprehensive survey of Modernism in America…
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Wydown Hotel
Chen is More Than Guest at Wydown Hotel
Hotelier Mark Hoffmeister entrusted Chen Design Associates to reimagine the Wydown’s brand and experience…
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The Creative Group
Shave 40% Off
How to Be a Good Manager of Creative Professionals
Take Five

If you’re looking to move your creative career forward, becoming a manager can represent an important milestone. Being adept at leading a team requires keen soft skills and some trial-and-error experimentation. Here are a few new manager tips to help you not just survive but thrive.

  1. Understand what success looks like. Make sure you’re clear on the overall organizational goals and what your creative staff is expected to accomplish. This requires input from your boss and other higher-ups, so be proactive and solicit insights and direction.
  2. Assess your team. Do an informal assessment of your team members. Carefully review organizational charts, job descriptions, and your employees’ roles, responsibilities and experience. Make a concerted effort to get to know each direct report, asking about their professional development needs.
  3. Determine your own strengths and weaknesses. It’s important to conduct an honest and thorough self-assessment to identify your management skills and shortcomings. This type of self-reflection can be uncomfortable and humbling, but it’s critical to identify areas where you need to improve.
  4. Lead by example. Your team members will look to you to set the tone for how the creative group operates. Maintain a positive, professional attitude at work, acknowledge the contributions and achievements of others, take responsibility for your actions and establish a culture of good communication.
  5. Plan to address some conflicts. Often the hardest part of being a leader is dealing with conflict. Encourage team members who encounter an interpersonal problem to come to you with a potential solution. Resolving conflict also requires an understanding of when to intervene and when to back off.

If you’re looking to hire additional members for your team, check out our Definitive Guide to Hiring Top Creative Talent.

The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at

Strathmore Exhibit
Exhibit Tracks Evolution of American Design
A new Mohawk exhibition tracks American graphic design from the 1890’s through Strathmore Paper products…
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Pink Pussyhat
Pussyhat Is SVA Masters Brand of the Year
The pink, cat-eared “pussyhat” will be the first ever “Brand of the Year” at SVA’s Brandstand event…
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Erickson Stock
How To Wrap Up The Old Year and Start The New Year Right
How To Wrap Up The Old Year and Start The New Year Right
In a guest blogpost, President of FunctionFox Corina Ludwig looks at how to wrap up the old year and start the new one right with a free demo and deep holiday discounts on North America’s number one ranked web-based timesheet and project management software. The end of the year is a time to reflect on the past 12 months, to tie up loose ends, and to set yourself up for a successful, profitable New Year. The goal? Find more billable hours, improve workflow, and free more time to Stay Creative.…
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Academy of Art University
Inclusive Design
Design Advice Reaches through Disabilities
Studio Analogous focuses on inclusion with their first set of “Designing for Everyone” cards…
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Retooling Lowe’s Hardware Retailer
Lifestyle hardware and garden supply retailer Orchard Supply Hardware has launched a new creative platform…
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Jam Paper
2017 Health + Wellness Design Awards
2017 Health + Wellness Design Awards
Sponsored by Erickson Stock
GDUSA’s American Health + Wellness Design Awards™ honors outstanding graphic communication by this high-profile segment of the economy. The 2017 winners showcase features 100 projects encompassing the big picture of health and wellness…
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Creative Women
Next Wave of Advertising Women Honored
The 3% Movement has released the list of winners of the Next Creative Leaders program for 2017…
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Gordon Kaye, Publisher
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