GDUSA January 2018 Newsletter
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January 2018 Newsletter
Package design forges an emotional link with the consumer at the moment of truth - AJ Lafley, former ceo, P&G. GDUSA’s 55th anniversary package design awards is open for entries through Friday January 26. See more details below. – Gordon Kaye
This American Life Logo Raises The Flag
The extremely popular This American Life public radio show and podcast has a new logo and look featuring an American flag speech-bubble icon and wordmark…
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Diet Coke
Diet Coke Slims Down
Diet Coke is receiving a major brand refresh and marketing makeover including a logo and packaging…
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Time Cover
TIME Cover Sets Trump Hair On Fire
Love him or hate him, everyone will instantly understand the reference in an upcoming Time Magazine cover…
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IKEA Wants You to Pee on Their Ad, Really!
IKEA has expanded interactivity with a print ad that invites female readers to pee on it to find out if they’re pregnant…
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The Creative Group
Erickson Stock
How To Wrap Up The Old Year and Start The New Year Right
GDUSA’s Package Design Awards Open Thru January 26
Sponsored by Neenah Packaging | New Deadline: Friday January 26, 2018
The editors of Graphic Design USA invite you to join the thousands of creative professionals who have been recognized by its national design competitions for five decades. The goal of these competitions is to focus attention on areas of growth and opportunity for graphic design professionals, to recognize the best work being done in those arenas, and to emphasize the value that graphic design brings to business and society.…
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Corporate Image
Make-A-Wish Brand
Rule29 Transforms Make-A-Wish Brand
Make-A-Wish® creates wishes that seek to “transform lives” for children with critical illnesses…
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Jam Paper Is Totally E-Commerce
Jam Paper is closing its Manhattan store. Visit 135 Third Avenue for 50% off everything in January!…
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Skillshare Offer
Build Your Dream Design Career With Skillshare
Whether you’re trying to kickstart your career, start a side hustle, or take your design projects to new heights, Skillshare can help you get there with thousands of online classes in graphic design, typography, animation and more. For an affordable $8.25 per month, you get access to skills-based classes taught by top designers like Ellen Lupton, Jessica Hische, and Aaron Draplin. And for a limited time, GDUSA readers can get their first 3 months of Skillshare Premium for just $0.99…
Academy of Art University
How to Conduct a Job Interview
Take Five

Are you on the hunt for new creative talent? Conducting an interview is one stage of the hiring process where preparation and structure are essential. By having a system in place that allows an objective standard on which to base your decisions, you’ll overcome interviewing pitfalls and identify the best person for the position. Here are five things hiring managers should do before conducting an interview:

  1. Review the job description. Thoroughly familiarize yourself with the job description, especially its hiring criteria, and make sure it accurately reflects the current requirements for the role.
  2. Review the candidate’s work history. Take a look at everything the applicant has submitted: resume, cover letter, portfolio and any other materials. Note any areas needing clarification, like quirky job titles or gaps in work history.
  3. Schedule it out. Create a basic schedule for the interview so that, as the meeting progresses, you reserve enough time to cover all the areas you want to address, while being efficient and respectful of the candidate’s time.
  4. Prepare key interview questions. Develop a list of questions based on the candidate’s background, job description and your hiring criteria. Try to hit on all of them but leave time for spontaneous conversation.
  5. Meet in a comfortable setting. Conduct the interview in a private and comfortable space, like a conference room. Create a calm environment by closing the door and muting your phone and computer.

Read more tips on conducting interviews and find additional hiring advice on The Creative Group blog.

The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at

Brand Strategist
Stop Playing ‘Dress Up’ Urges Brand Strategist
Planet Fitness, Everlane and Bombas are all capturing peoples’ emotions and winning customers’ hearts…
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AIGA Seeks to Double Women’s Leadership
Lynda Decker and Heather Stern have a goal: to double the number of female designers in leadership positions…
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Jam Paper
Restaurant Graphics Brings the Outside In
For Miami’s Carillon Hotel & Wellness Resort, IdeaWork Studios has recently completed brand identity…
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Most Visited
Our Most Visited News Stories of 2017
Here we present the top just-plain-straight-news items of the year 2017. Just the list that traffic dictates…
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Gordon Kaye, Publisher
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