GDUSA January 2018 Newsletter
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January 2018 Newsletter
 
Package design forges an emotional link with the consumer at the moment of truth - AJ Lafley, former ceo, P&G. GDUSA’s 55th anniversary package design awards is open for entries through Friday January 26. See more details below. – Gordon Kaye
 
pantone-violet
 
This American Life Logo Raises The Flag
 
The extremely popular This American Life public radio show and podcast has a new logo and look featuring an American flag speech-bubble icon and wordmark…
 
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Diet Coke
 
Diet Coke Slims Down
 
Diet Coke is receiving a major brand refresh and marketing makeover including a logo and packaging…
 
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Do It On YUPO
 
 
Time Cover
 
TIME Cover Sets Trump Hair On Fire
 
Love him or hate him, everyone will instantly understand the reference in an upcoming Time Magazine cover…
 
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IKEA Ad
 
IKEA Wants You to Pee on Their Ad, Really!
 
IKEA has expanded interactivity with a print ad that invites female readers to pee on it to find out if they’re pregnant…
 
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The Creative Group
Erickson Stock
How To Wrap Up The Old Year and Start The New Year Right
 
GDUSA’s Package Design Awards Open Thru January 26
 
Sponsored by Neenah Packaging | New Deadline: Friday January 26, 2018
The editors of Graphic Design USA invite you to join the thousands of creative professionals who have been recognized by its national design competitions for five decades. The goal of these competitions is to focus attention on areas of growth and opportunity for graphic design professionals, to recognize the best work being done in those arenas, and to emphasize the value that graphic design brings to business and society.…
 
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Berthold
Corporate Image
 
Make-A-Wish Brand
 
Rule29 Transforms Make-A-Wish Brand
 
Make-A-Wish® creates wishes that seek to “transform lives” for children with critical illnesses…
 
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napa-lifestyle
 
Jam Paper Is Totally E-Commerce
 
Jam Paper is closing its Manhattan store. Visit 135 Third Avenue for 50% off everything in January!…
 
Visit Now >
 
4Over
Stocksy
Skillshare Offer
 
Build Your Dream Design Career With Skillshare
 
Whether you’re trying to kickstart your career, start a side hustle, or take your design projects to new heights, Skillshare can help you get there with thousands of online classes in graphic design, typography, animation and more. For an affordable $8.25 per month, you get access to skills-based classes taught by top designers like Ellen Lupton, Jessica Hische, and Aaron Draplin. And for a limited time, GDUSA readers can get their first 3 months of Skillshare Premium for just $0.99…
 
CLICK HERE NOW FOR SPECIAL OFFER >
 
Academy of Art University
Verso
How to Conduct a Job Interview
 
Take Five

Are you on the hunt for new creative talent? Conducting an interview is one stage of the hiring process where preparation and structure are essential. By having a system in place that allows an objective standard on which to base your decisions, you’ll overcome interviewing pitfalls and identify the best person for the position. Here are five things hiring managers should do before conducting an interview:

  1. Review the job description. Thoroughly familiarize yourself with the job description, especially its hiring criteria, and make sure it accurately reflects the current requirements for the role.
  2. Review the candidate’s work history. Take a look at everything the applicant has submitted: resume, cover letter, portfolio and any other materials. Note any areas needing clarification, like quirky job titles or gaps in work history.
  3. Schedule it out. Create a basic schedule for the interview so that, as the meeting progresses, you reserve enough time to cover all the areas you want to address, while being efficient and respectful of the candidate’s time.
  4. Prepare key interview questions. Develop a list of questions based on the candidate’s background, job description and your hiring criteria. Try to hit on all of them but leave time for spontaneous conversation.
  5. Meet in a comfortable setting. Conduct the interview in a private and comfortable space, like a conference room. Create a calm environment by closing the door and muting your phone and computer.

Read more tips on conducting interviews and find additional hiring advice on The Creative Group blog.

The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at roberthalf.com/creativegroup.

 
Brand Strategist
 
Stop Playing ‘Dress Up’ Urges Brand Strategist
 
Planet Fitness, Everlane and Bombas are all capturing peoples’ emotions and winning customers’ hearts…
 
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AIGA
 
AIGA Seeks to Double Women’s Leadership
 
Lynda Decker and Heather Stern have a goal: to double the number of female designers in leadership positions…
 
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Artisan
 
Jam Paper
 
 
Strand
 
Restaurant Graphics Brings the Outside In
 
For Miami’s Carillon Hotel & Wellness Resort, IdeaWork Studios has recently completed brand identity…
 
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Most Visited
 
Our Most Visited News Stories of 2017
 
Here we present the top just-plain-straight-news items of the year 2017. Just the list that traffic dictates…
 
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Gordon Kaye, Publisher
 
 
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Phone: 212.696.4380, Fax: 212.696.4564
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