GDUSA March 2018 Newsletter
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Surtex 2018
March 2018 Newsletter
June Cleaver was the iconic passive post-WWII housewife in the Leave It To Beaver sitcom. And now, says the Wongdoody ad agency, June Cleaver is Dead (see below). This is sad news for baby boomers and, given how much time I spent with the Cleavers in the early 1960s, I am hurt not to have been invited to the funeral. But the new June Cleaver consultancy that targets contemporary moms is part of a societal tsunami accelerating during Women’s History Month: a new commitment to marketing and design that embraces — or at least does not undermine — female empowerment. — Gordon Kaye
June Cleaver
June Cleaver Is Dead and the Modern Mom is Born
June Cleaver is Dead. Or so says ad agency WONGDOODY, which has launched an inhouse marketing consultancy that seeks to reach the modern mom in advertising…
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Pentagram Directs
Pentagram Directs Traffic To Nicollet
Pentagram designed a brand identity, with street signage, for the renovated Nicollet Ave. in Minneapolis.…
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Erickson Stock
Century 21 Rebrand
Century 21 Rebrand Blows The Roof Off
Century 21 has unveiled a rebranding campaign that overhauls one of real estate’s most recognizable icons…
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Margo Chase’s Drive On Exhibit at Texas A&M
Texas A&M University-Commerce, Viscom Gallery in Dallas TX, will host an exhibition honoring the work of Margo Chase…
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The Creative Group
Web Design Awards
Enter GDUSA’s 2018 American Web Design Awards
The Best in Digital + UX Design     Deadline: April 20, 2018
We invite you to enter the 2018 American Web Design Awards™, our annual showcase of esign to enhance websites, and online and interactive experiences. It’s a great opportunity to be recognized by clients, prospects, colleagues and the community for design excellence in the fastest-growing area of design. Sponsored by The Creative Group
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Art Resource
How to Make a Portfolio that Pops
Take Five

Whether you’re a graphic designer, copywriter, marketing professional or other accomplished creative, you need a digital portfolio to prove your street cred – and showcase your skills. But how do you create and maintain a digital portfolio that leaves a lasting impression with hiring managers? Here are some tips to make a portfolio that stands out when you’re searching for a job

  1. Select your strongest samples. Anywhere from seven to 10 samples should adequately demonstrate your skills. Choose pieces that are less than five years old and represent your strengths, industry experience and technical ability and range.
  2. Create clear categories. There are three common formats for portfolios. Industry-specific leads with samples of your work for a related field, while media specialty categorizes pieces by work type. Chronological portfolios start with your most recent work to show professional progress.
  3. Showcase your creative style. Hiring managers want to get a sense of who you are, from your style and sensibility to your personality and passions. Make sure you are being “you,” and match your digital portfolio to your personal brand.
  4. Focus on user experience. You want prospective employers or clients to have an easy and enjoyable experience when reviewing your work. Make sure your images load quickly, navigation is intuitive and the portfolio is mobile-responsive.
  5. Include detailed caption information. A well-written and compelling description of each sample can add key context about your contribution and creative process. Note information like the client or agency, the assignment’s main goal and challenges, your role in the project and any positive results.

Read more tips on creating professional portfolios and find additional career advice on The Creative Group blog.

The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at

Corporate Image
Design Awards
Enter GDUSA’s 2018 American Inhouse Design Awards
The Premier Showcase for Inhouse Designers and their Departments
Entry Deadline: April 27, 2018

GDUSA’s American Inhouse Design Awards™ is the premier showcase for outstanding work by inhouse designers. It is a unique opportunity for inhouse designers at corporations, non-profits, institutions, universities, government, associations, media companies and other organizations with an inhouse designer or team to be recognized by the community Sponsored by The Creative Group
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AIGA Gala to Honor Five Medalists and Google
April 20, at the gala in Manhattan, the AIGA Medal will go to five individuals and Google for its design leadership…
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Jam Paper
GDUSA Students to Watch in 2018
One Day, One Place
Erickson Stock is a boutique stock photography house and home to over 70,000 images and 15,000 video clips available for commercial licensing. Founded by award-winning commercial director Jim Erickson, Erickson Stock is a unique and exclusive collection of content created by one photographer and his team. A great source for Emotional Lifestyle and Business Photography and Video, the collection covers topics such as Travel and Leisure, Family and Friends, as well as Business and Lifestyle.…
Academy of Art University
Gordon Kaye, Publisher
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