Shelf Life: GDUSA’s Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
Recent Shelf Life news items noting redesigns for Sabra, Progresso, Chobani, Traina, Tribe, Atkins Bars — and today’s Pacific Foods story — combine to suggest that the trend to healthier eating is leading to ever-greater use of colorful raw ingredients in packaging graphics, often positioned in homey kitchen settings or other wholesome backgrounds. The brand promise is freshness, quality, simplicity and transparency and, assuming the companies deliver, it’s all good. — Gordon Kaye
Pepsi Sparkles
Pepsi Sparkles With Bubly
As sales of traditional sodas slowly flatten, Pepsi is diversifying with a new line of sparkling waters that challenge rising stars like LaCroix and established brands like Perrier…
Johnnie Walker
Johnnie Walker Toasts Gender Equality
For Women’s History Month, the Johnnie Walker brand has added a female to its graphic look: Jane Walker…
Neenah Packaging
Winery Packaging
Three-Tiered Approach Gets Winery a Seat at the Table
Northern Vineyards Winery celebrated its 40th anniversary by hitting the refresh button on its packaging — resulting in a double-digit sales growth…
Goose Island Beer
Goose Island Beer is Focused on Craft
In celebration of its 30th Anniversary, Goose Island Beer Co. is brewing special variants of their beloved beers…
Women Design Leaders
Movement Champions Women Designers
As demands for gender equity rise to the fore in society, AIGA has launched “Double or Nothing,” a movement…
2018 American Web Design Awards
Enter GDUSA’s 2018 American Web Design Awards
Deadline: April 20, 2018 — Sponsored by The Creative Group
We invite you to enter the 2018 American Web Design Awards™, our annual showcase of website design, as well as online and interactive experiences…
TDA Boulder
Candid Advertiser Lets You in on the Joke
Justin’s launched its first advertising campaign since the brand was created by Justin Gold in 2004…
Whiskey Series
Whiskey Series Inspired by the Wild West
Josh Jevons used his journey west to Denver CO as an inspiration for Grand Teton Distillery’s packaging…
Inhouse Design Awards
Enter GDUSA’s 2018 American Inhouse Design Awards
Entry Deadline: April 27, 2018 — Sponsored by The Creative Group
Be part of the premier showcase for outstanding inhouse design work. It is a unique opportunity for inhouse designers and teams at corporations, non-profits, universities, government, associations, media companies and others to be recognized…
Johnnie Walker
Rutherford B. Hayes Gives Whiskey Its Name
Thoughts of premium whiskey don’t point to Austin TX, but Butler Bros. and other entrepreneurs are changing that…
Erickson Stock
Neenah Packaging
Gordon Kaye, Publisher
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© 2018 Graphic Design USA