GDUSA April 2018 Newsletter
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April 2018 Newsletter
Our American Web Design Awards™ program is fast growing because it celebrates the power of design to enhance online communications and experiences. The entry deadline is Friday; there is more information below. Thank you for your consideration. — Gordon Kaye, Editor
AMEX Credits Pentagram and McGarryBowen with Brand Reposition
American Express has a new global brand platform, “Powerful Backing: Don’t Do Business/Don’t Live Life Without It.” The goal is to unite its consumer and business customer segments under one shared message…
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US Open
US Open Serves Simplified Visual Identity
To mark 50 years of the US Open, the U.S. Tennis Association tapped Chermayeff & Geismar & Haviv…
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Erickson Stock
Women Leaders
Coalition Champions Women in Design
AIGA has launched “Double or Nothing,” an initiative whose goal is to double the number of women leaders in design…
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Netflix Typeface
Netflix Unveils New Custom Typeface
Netflix has unveiled a new custom typeface to be used across the streaming platform’s brand identity…
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Web Design Awards
Enter GDUSA’s 2018 American Web Design Awards
The Best in Digital + UX Design     Deadline: April 20, 2018
We invite you to enter the 2018 American Web Design Awards™, our annual showcase of esign to enhance websites, and online and interactive experiences. It’s a great opportunity to be recognized by clients, prospects, colleagues and the community for design excellence in the fastest-growing area of design. Sponsored by The Creative Group
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The Creative Group
Art Resource
How to Successfully Onboard Freelancers
Take Five

According to new research from The Creative Group, more than half of advertising and marketing executives surveyed said their company employs freelancers. And 39 percent of respondents report that the creative freelance talent pool has grown stronger. So how can employers help consultants acclimate quickly to their new work environment? Here are five tips to make project professionals feel welcomed and well-prepared to start contributing immediately.

  1. Keep staff informed. Give staff a heads-up that freelancers are being brought in and why – perhaps to help lighten their workload. Explain the role project professionals will play and how any responsibilities may shift.
  2. Provide a welcoming workspace. Prepare a comfortable work area with all of the materials and equipment freelancers will need to complete the project, including updated software and reference materials, like logins and style guides.
  3. Give a brief orientation. Take freelancers on an office tour, introducing them to team members and familiarizing them with the company. Assign a point person who can answer any questions or concerns the freelancer has.
  4. Clarify project details. Define the scope of the project, identify objectives and expectations, establish clear deadlines, and provide specific instructions. Put these guidelines in writing, if possible, so they can reference them again.
  5. Check in early and often. Touch base with freelancers to make sure both of you are satisfied with the work and can address any project challenges. Remember to give feedback and let them know you value their expertise.

Read more about the future of freelancing and find additional hiring advice on The Creative Group blog.

The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at

Corporate Image
AIGA to Honor Five Medalists, Google
Coming April 20 at Cipriani in Manhattan, AIGA will honor five individuals as well as recognize Google’s leadership…
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MedMen Busts Stoner Cliché
MedMen is launching a multi-million dollar marketing push aimed at busting stereotypes of pot users…
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Bayer Cross
Landor Brings Bayer Cross into Digital Era
Bayer’s CEO explains: “People from all over the world have been placing their trust in Bayer for more than 150 years.”
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Buick Parks Wordmark for Millenial Appeal
GM will remove the Buick wordmark from its 2019 model-year vehicle line starting with the Envision this spring…
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Jam Paper
American Inhouse Design Awards
Enter Now: GDUSA’s 2018 American Inhouse Design Awards
Entry Deadline: April 27, 2018
Sponsored by The Creative Group, GDUSA’s American Inhouse Design Awards™ is the premier showcase for outstanding work by inhouse designers. American Inhouse Design Award winners will receive a Letter of Congratulations and a frameable embossed Certificate of Excellence for each piece selected. In addition, winning entries will be eligible for publication in our 250-page Inhouse Design Awards Annual in both print and digital formats, as well as our popular website…
Academy of Art University
Equal Pay Day
The Martin Agency Visualizes Equal Pay Day
The Martin Agency spelled out, quite literally, the significance of Equal Pay Day in the United States, which took place on April 10…
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Caballo Adds Spin to Rock ‘n’ Roll Legends
Rick Caballo worked with country music’s Tony Brown’s for the glorious book “Elvis, Strait, to Jesus”, due May 1st…
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Gordon Kaye, Publisher
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