GDUSA May 2018 Newsletter
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May 2018 Newsletter
Did you ever have a relationship with someone you did not respect or trust, made you feel cheap and manipulated, would sell you out for a goddam nickel … but … who you could not live without. (Don’t lie, we’ve all been there.) That pretty much sums up our readers’ feelings about Facebook and Twitter et. al. as expressed in our 55th Annual Print Design Reader Survey. More on this and many other down and dirty matters in the upcoming June edition of GDUSA. — Gordon Kaye, Editor
COLLINS Maps A New San Francisco Neighborhood
COLLINS was asked to create a strong and unified neighborhood out of three separate areas of San Francisco. The result is The East Cut, a newly-formed downtown…
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CVS Watermarks Unaltered Ad Campaign
CVS Pharmacy created “Beauty in Real Life,” the first campaign to adapt new photo standards…
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Erickson Stock
Boy Scouts Drop ‘Boy’ from New Identity
The Boy Scouts of America is dropping the word “boy” from its namesake program as of next February…
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Glamour Magazine Models New Look
The May 2018 issue of Glamour represents a radical redesign of the 79-year-old magazine…
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Adobe Max
How to Nail Your Next Video Job Interview
Take Five

Video job interviews are becoming more and more common. Even if you’re a tech-savvy person, you should prepare as thoroughly for online interviews as you would in-person interviews. Conversely, if you have years of traditional interviewing experience under your belt, don’t get too anxious about video interviews. Here are five tips that will help job seekers shine in a video interview.

  1. Get technical. A few days before the interview, enlist a friend to help you make sure your equipment is working correctly and you know how to use it. Download any apps or plugins needed and turn off notifications that may distract you during the meeting.
  2. Dress for success. Choose an outfit as you would for an in-person interview from head to toe. Avoid wearing harsh colors and choose something that looks neat while you’re sitting down.
  3. Handle yourself professionally. Whether you’re using Skype or another video platform, make sure you have a user name that’s professional, just as you would with your email address or social media handle.
  4. Set the stage. Choose a location that’s free from the distractions of children, roommates or pets. Make sure your background is free from clutter and set up lighting that’s bright but not glaring. Natural light is best.
  5. Maintain eye contact. During the video interview, it’s easy for your eyes to wander when the person you’re talking to isn’t in the room. Maintain eye contact by looking directly into the camera instead of at the screen or at your own photo.

Read more about best practices for video and in-person interviews on The Creative Group blog.

The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at

The Creative Group
Art Resource
C&G Partners Designs for ‘Deaf Eyes’ at Gallaudet
C&G Partners made an inviting, inclusive and accessible visitor experience for Gallaudet University…
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Comfort Hotels Embrace New Landor Logo
Landor teamed with the Comfort hotel brand by Choice Hotels to showcase its identity transformation…
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Enter Now: 2018 GDUSA Inhouse Design Awards
Tomorrow May 11 Is Final Day To Enter
GDUSA’s American Inhouse Design Awards™ is the premier showcase for outstanding work by inhouse designers. It is a unique opportunity for inhouse designers at corporations, non-profits, institutions, universities, government, associations, media companies and other organizations with an inhouse designer or team to be recognized…
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National Geographic Redesigns Print Edition
National Geographic‘s May issue marks the unveiling of its most significant redesign in nearly two decades…
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Creatives’ Roundtable Member Registration
The Creatives’ Roundtable, an online community of creative business owners, will be opening membership…
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Jam Paper
Trivago’s Logo Fluidity and Imperfection
Global hotel search engine Trivago has rebranded with a new logo that seeks to create a distinct relationship…
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Bringing Women’s Suffrage to Central Park
The Elizabeth C. Stanton and Susan B. Anthony Statue Fund needed help for a monument to Women’s Suffrage…
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Academy of Art University
Yahoo Spotlights Real Small Business Owners
Recently Yahoo Small Business needed help to elevate the brand voice for their small business offerings…
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Expedia Branding a Suite of Services
Expedia Inc. has changed its name to Expedia Group and introduced a new identity by Paula Scher…
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Gordon Kaye, Publisher
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© 2018 Graphic Design USA