Shelf Life: GDUSA’s Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
Our 55th (55th!) Annual Print Survey reaffirms that package design remains a relatively robust source of projects since packaging has been less impacted by online communications than other traditional print areas. Specifically, 68% of respondents say they have worked on a packaging or p-o-p project in their professional mix during the past year – third only behind traditional print-on-paper projects such as brochures and collateral AND online design of all kinds. All the survey results, including extensive reader comments, will appear in mid-June in GDUSA magazine and on our website. — Gordon Kaye
Cannabis Packaging Celebrates ’60s Woodstock Festival
Almost half a century after Woodstock, arguably the defining cultural milestone for the baby-boomer generation, Pentagram was tapped to design the branding and packaging for The Woodstock Cannabis Company, a line of marijuana extracts…
Fresca Gets A Refresh
The Coca-Cola Co. unveiled a new look for its Fresca soda brand that reflects the soft drink’s taste…
Neenah Packaging
Momotombo Chocolate
Pre-Columbian Design Inspiration For An Ancient Treasure
Nicaraguan chocolate’s 3,000 year history, and pre-Columbian tradition, inspired Momotombo Chocolate, who chose Neenah’s CLASSIC Stipple for packaging…
Brewing Rebrand Honors Pre-Prohibition History
Chattanooga Brewing Company opened in 1890 and operated until 1915 when Prohibition shut it down…
Green Giant
Smith Parties with Green Giant For St. Jude
Smith Design and Green Giant launched limited edition cans featuring artwork of patients of St. Jude’s Hospital…
Gail Anderson
Lifetime Achievement Award For Gail Anderson
Cooper Hewitt, Smithsonian Design Museum, name Gail Anderson as Lifetime Achievement recipient…
2018 American Package Design Awards
2018 American Package Design Awards
Sponsored by Neenah Packaging
Makers, sellers and marketers are challenged to convey the message, promote the brand, close the deal. The outstanding work showcased here is testimony to the power of design to forge an emotional link with the buyer at the moment of truth.…
Gail Anderson
Coke Tests Sleek Cans in Chinese Market
Coca-Cola China is celebrating local markets with limited-edition “sleek cans” that feature the people of China…
Erickson Stock
King's Hawaiian
Pineapple Crowns King’s Hawaiian Packaging
King’s Hawaiian has been expanding its food product offerings, branching out into coffees and a line of BBQ sauces…
Free EBook on Good Brand Health
Free EBook on Good Brand Health
Maintaining good brand health builds customer trust. This new eBook from Monotype can help.…
>Digital Edition
Subscribe to GDUSA’s Digital Edition
Subscribe to GDUSA’s digital version on Issuu. You can download it and read on your desktop, phone or tablet - even offline…
Gordon Kaye, Publisher
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