Shelf Life: GDUSA’s Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
 
Our 55th (55th!) Annual Print Survey reaffirms that package design remains a relatively robust source of projects since packaging has been less impacted by online communications than other traditional print areas. Specifically, 68% of respondents say they have worked on a packaging or p-o-p project in their professional mix during the past year – third only behind traditional print-on-paper projects such as brochures and collateral AND online design of all kinds. All the survey results, including extensive reader comments, will appear in mid-June in GDUSA magazine and on our website. — Gordon Kaye
 
Woodstock
 
Cannabis Packaging Celebrates ’60s Woodstock Festival
 
Almost half a century after Woodstock, arguably the defining cultural milestone for the baby-boomer generation, Pentagram was tapped to design the branding and packaging for The Woodstock Cannabis Company, a line of marijuana extracts…
 
READ MORE >
 
 
Fresca
 
Fresca Gets A Refresh
 
The Coca-Cola Co. unveiled a new look for its Fresca soda brand that reflects the soft drink’s taste…
 
READ MORE >
 
Neenah Packaging
 
 
 
Momotombo Chocolate
 
Pre-Columbian Design Inspiration For An Ancient Treasure
Nicaraguan chocolate’s 3,000 year history, and pre-Columbian tradition, inspired Momotombo Chocolate, who chose Neenah’s CLASSIC Stipple for packaging…
 
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Chatanooga
 
Brewing Rebrand Honors Pre-Prohibition History
 
Chattanooga Brewing Company opened in 1890 and operated until 1915 when Prohibition shut it down…
 
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Green Giant
 
Smith Parties with Green Giant For St. Jude
 
Smith Design and Green Giant launched limited edition cans featuring artwork of patients of St. Jude’s Hospital…
 
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Gail Anderson
 
Lifetime Achievement Award For Gail Anderson
 
Cooper Hewitt, Smithsonian Design Museum, name Gail Anderson as Lifetime Achievement recipient…
 
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PRINT18
 
 
 
2018 American Package Design Awards
 
2018 American Package Design Awards
Sponsored by Neenah Packaging
Makers, sellers and marketers are challenged to convey the message, promote the brand, close the deal. The outstanding work showcased here is testimony to the power of design to forge an emotional link with the buyer at the moment of truth.…
 
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Gail Anderson
 
Coke Tests Sleek Cans in Chinese Market
 
Coca-Cola China is celebrating local markets with limited-edition “sleek cans” that feature the people of China…
 
READ MORE >
 
Erickson Stock
 
 
 
 
King's Hawaiian
 
Pineapple Crowns King’s Hawaiian Packaging
 
King’s Hawaiian has been expanding its food product offerings, branching out into coffees and a line of BBQ sauces…
 
READ MORE >
 
Free EBook on Good Brand Health
 
Free EBook on Good Brand Health
 
Maintaining good brand health builds customer trust. This new eBook from Monotype can help.…
 
READ AND LEARN >
 
>Digital Edition
 
Subscribe to GDUSA’s Digital Edition
Subscribe to GDUSA’s digital version on Issuu. You can download it and read on your desktop, phone or tablet - even offline…
 
GET IT TODAY >
 
 
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Gordon Kaye, Publisher
 
 
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89 Fifth Avenue, Suite 901, New York, New York 10003
Phone: 212.696.4380, Fax: 212.696.4564
© 2018 Graphic Design USA