Shelf Life: GDUSA’s Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
This edition of Shelf Life includes Bill Gardner’s annual LogoLounge Trend report, always insightful and thought-provoking. One tasty tidbit: Bill detects a backlash to the increasingly flat, simple, sterile, sans serif logos which sacrifice personality for clarity on small screens. Instead, he sees a comeback for expressive symbols, embellished designs, big serifs, nostalgic flourishes, gradient colors. Interesting observation. Read the report because there’s lots more where that came from. — Gordon Kaye
BRIGADE Helps SVEDKA Vodka Go Handheld
SVEDKA is a major vodka importer into the U.S. and a staple in the vodka aisle. Recently the brand decided to extend into the premium Ready-To-Drink space…
LogoLounge 2018 Trend Report
LogoLounge 2018 Trend Report
Bill Gardner shows us a pendulum swing from clean, modern aesthetics toward curvy, retro designs…
Neenah Packaging
2018 American Package Design Awards
2018 American Package Design Awards
Sponsored by Neenah Packaging
The outstanding work showcased here — from 200 elite design firms, design departments and production companies celebrates attractive graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth.…
Level Ground
Subplot Provides Main Story for Level Ground
Subplot extends British Colombian coffee company Level Ground’s packaging extend beyond coffee…
Hart & Jones Makes Vaping Brand Truly Vivid
British agency Hart & Jones has redesigned the packaging for Vivid, Philip Morris’ e-liquid brand…
Haberman Urges Drinking Organic
More than 80% of U.S. households regularly buy - and should drink - organic says Prairie Organic Spirits…
Health+Wellness Design Awards
Enter The 2018 Health+Wellness Design Awards
Early Bird Deadline: July 27, 2018
Sponsored by Erickson Stock

Health and wellness is the fast-growing part of the economy and this competition encompasses the big picture of healthcare: traditional medical industries, health/fitness, organic and natural products, life/work balance, meditative and spiritual arts, and public health awareness. Get recognized by clients, prospects and the design community…
Chocolate Packaging Bucks Industry Trend
Fine & Raw, a Brooklyn NY-based chocolatier, has introduced major updates to the package design…
Educators to Watch
Educators to Watch
Design education and educators have more influence than ever on the fast-changing shape of design, media and culture. This is certainly true of the 2018 group, who run the gamut from legends to relative newcomers…
FF New York Loud and Clear For Stoli
Stoli Vodka has launched a new global advertising campaign, “Loud and Clear,” developed by agency FF New York…
Adobe MAX
Gordon Kaye, Publisher
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