Shelf Life: GDUSA's Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
“Embrace The Escape.” Good advice to designers from Interbrand in a trend piece now live on our website: “Consumers are seeking relationships with the brands they love… By infusing elements of escapism into design, brands can offer relevancy and relief to overstimulated consumers in today’s convoluted, transactional marketplace.” The takeaway: the noise has become a deafening roar and we cannot tune it all out, so thinking people are seeking ways to find calm and meaning from within; brands would be wise to align with this phenomenon. — Gordon Kaye
 
BrandOpus Reimagines the Molson Portfolio
 
BrandOpus Reimagines the Molson Portfolio
Global branding experts BrandOpus have collaborated with Molson Coors to rebrand its Molson portfolio of beers, including Molson Canadian…
 
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UNO Creates Space For Latino-Influenced Minneapolis Brewery
 
UNO Creates for Latino-Influenced Brewery
La Doña Cervecería tapped the cross-cultural UNO design firm for inclusive and approachable retail branding…
 
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Neenah Packaging
 
 
 
Nurturing A Wild Flower Into A Cultivated Brand
 
Nurturing A Wild Flower Into A Cultivated Brand
Farmacy is a farm-to-face skincare brand launched with the help of Manhattan-based VP+C Partners’ incubator program where they develop and launch new brands. The exterior packaging uses FSC® certified paper: “We selected Neenah ENVIRONMENT® Papers for the boxes because sustainability is such a core pillar for the Farmacy brand…”
 
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Daring Sauce Solution
 
Daring Sauce Labels from EBD and Louise Fili
 
Spinelli’s sauces can be found across Colorado, but a product needs to be more than good, it needs to tell a story…
 
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CF Napa and Tad Carpenter
 
CF Napa + Carpenter Help Brewery Shine
 
Brewery Ommegang has a new look from the efforts of CF Napa Brand Design and Carpenter Collective…
 
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Escape Into Everyday
 
The Next Macrotrend: Escape Into Everyday
Kate Perez of Interbrand, in a guest blogpost, shows us the next macrotrend: Escape Into Everyday. Moving into the next decade, Escapism arises as the key macrotrend that serves as the impetus central to current and emerging cultural and design trends…
 
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Watermark Brands
 
Watermark Brands Adventurous Cider
 
Big Pippin cider is positioned “for the exceptional adventurer.” Watermark was tasked with brand design…
 
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Craft Beer
 
Craft Beer Branding Goes Simple and Bold
 
30 year old Deschutes Brewery decided to go simple and bold to recapture the market and appeal to millennials…
 
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Students to Watch
 
GDUSA Names 2019 Students to Watch
Sponsored by THE CREATIVE GROUP
With the help of many of America’s leading art and design schools, we once again identify top undergraduate, graduate or continuing education students ready to burst on the design scene after finding personal and professional growth through their programs…
 
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Jan Tschichold and the New Typography / Graphic Design Between the World Wars
 
 
 
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Gordon Kaye, Publisher
 
 
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