GDUSA April 2019 Newsletter
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Paper Matters
 
 
 
April 2019 Newsletter
 
Just a housekeeping note this time: Friday midnight is the deadline for our annual Web Design Awards competition. It covers all things online. Read more about it below. — Gordon Kaye, Editor
 
Nike By You
 
Gretel Makes ‘Nike By You’ A Bespoke Brand
Creative agency Gretel has helped rebrand Nike ID as Nike By You, which gives consumers the chance to co-create their own sportswear with the iconic label. The work seeks to position Nike for a future where technology is increasingly making bespoke sportswear accessible, and where consumers expect to be co-creating with the brands they love. And to strategically reposition Nike as a service, as much as a product.…
 
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There is a ZOO near you
Erickson Stock
GDUSA Web Design Awards Close Friday (4/19)
 
GDUSA Web Design Awards Close Friday (4/19)
Sponsored by The Creative Group | The Best In Digital + UX Design
We invite you to enter the 2019 American Web Design Awards™. This is our annual showcase of the power of design to enhance websites, and online and interactive experiences. Winners receive an embossed Certificate of Excellence. They will also be eligible for publication in our Web Design Annual — in print and online. It’s a great opportunity to be recognized by clients, prospects, colleagues and the community for design excellence in the fastest-growing area of design.…
 
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HOW Design Live
We Removed The Circus
Virgin Atlantic
 
Virgin Atlantic Diversifies Airline’s Emblem
Virgin Atlantic plans to replace its traditional Flying Lady emblem with a diverse range of people “representing modern Britain.” The new figures will sport the famous red leotard in updated artwork to appear on the airline’s new A350-1000 fleet…
 
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Art Resource
PRINT19
5 UX Designer Interview Questions to Ask Candidates

Take FiveUser experience designers are some of the most in-demand creative professionals in the current market. But this increased demand for UX talent makes it all the more challenging for managers to find viable candidates – especially when considering the high costs of a bad hire. So what you ask applicants while assessing their skills is of paramount importance. Here is a sampling of 20 UX designer interview questions to keep in mind when preparing to meet with prospective employees.

  1. Why did you choose a career in UX design? Start your interview by asking applicants basic questions about their background in UX. In addition to breaking the ice, you’ll learn more about them as individuals and get a sense of their personalities and passion for the field.
  2. Walk me through your design process, from brainstorming and mockup. Questions about a candidate’s experience with UX may comprise the bulk of your interview. Look for answers that illustrate the candidate’s expertise and knowledge of the industry, and don’t be afraid to ask questions about your specific product.
  3. What do you think will be the next big thing in UX design? Professionals in this field need to constantly learn, improve and stay abreast of rapidly changing industry standards, trends and technological developments. Understand where candidates turn for inspiration and their ideas on the direction the industry is heading.
  4. Tell me about how you work with other designers and developers. Identifying a candidate who meshes with your corporate culture is crucial to productivity and morale. Ask questions that provide insight into a candidate’s preferred work environment to help pinpoint an ideal fit and avoid turnover.
  5. Can you tell me more about a project in your portfolio? UX designers should have a comprehensive portfolio that showcases a variety of projects. Consider reviewing a candidate’s portfolio with them and ask about the motivators behind design decisions and the UX problems their designs were intended to solve.

If you want ideas for more UX designer interview questions, visit The Creative Group blog.

The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at roberthalf.com/creativegroup.

Jam Paper
Creative Workplace Research
Apostrophe
 
Character Designs Fluidity and Empathy Into Apostrophe Brand
The new Apostrophe has a revamped brand identity system, illustrations, iconography, packaging, web design, and photography art direction with a redesigned, accessible platform that matches patients with dermotologists and a dedicated Care Team…
 
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Artisan
Berthold
BMA
 
Post Typography for BMA Interrupts to Spark Dialog
Can design carry a conversation beyond the walls of a lecture hall? Can it create richer context for the event itself? Can it spark new dialog and debate? Post Typography and the Baltimore Museum of Art grappled with these questions…
 
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Academy of Art University
VERSO
Bridgeman
 
Bridgeman Images Cuts Red Tape with Rights Ready Content
Bridgeman Images is a world leading specialist in the distribution of fine art, cultural and historical media for reproduction. In 2019, Bridgeman Images launched a brand new product of Rights Ready content to cut out the red tape of image licensing…
 
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4Over
Do It On YUPO
Dimensional Direct Mail Templates
 
Engaging Dimensional Direct Mail Templates: As Easy As 1-2-3 For Designers
If you thought direct mail was limited to letters and postcards, you clearly haven’t met Red Paper Plane. With engaging, dimensional direct mail designs, and the entire process online, you can add your artwork quickly and easily. Red Paper Plane offers quick-turn production times, low minimum order quantities, and can accommodate limited budgets … so, unleash your creativity!
 
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Gordon Kaye, Publisher
 
 
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Jan Tschichold and the New Typography
 
89 Fifth Avenue, Suite 901, New York, New York 10003
Phone: 212.696.4380, Fax: 212.696.4564
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